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Hi, I’m Samridhi Anand, a marketing professional with 8+ years of experience spanning product marketing, demand generation, and go-to-market strategy across SaaS and B2B software. I excel at turning product data into clear positioning, aligning cross-functional teams, and delivering integrated campaigns that drive leads and revenue. I thrive in fast-paced environments, collaborating with sales, product, and executives to create compelling stories and scalable playbooks.\n\nI’m skilled in marketing automation, digital marketing, and secondary research to streamline processes and optimize performance. I’m a proactive self-starter who prioritizes delivery and impact, with strong communication and leadership to guide teams across geographies from startups to enterprises.…Hi, I’m Samridhi Anand, a marketing professional with 8+ years of experience spanning product marketing, demand generation, and go-to-market strategy across SaaS and B2B software. I excel at turning product data into clear positioning, aligning cross-functional teams, and delivering integrated campaigns that drive leads and revenue. I thrive in fast-paced environments, collaborating with sales, product, and executives to create compelling stories and scalable playbooks.\n\nI’m skilled in marketing automation, digital marketing, and secondary research to streamline processes and optimize performance. I’m a proactive self-starter who prioritizes delivery and impact, with strong communication and leadership to guide teams across geographies from startups to enterprises.

Samridhi Anand

Product Marketer, Growth Marketer, Digital Marketer, +6

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Hi, I’m Samridhi Anand, a marketing professional with 8+ years of experience spanning product marketing, demand generation, and go-to-market strategy across SaaS and B2B software. I excel at turning product data into clear positioning, aligning cross-functional teams, and delivering integrated campaigns that drive leads and revenue. I thrive in fast-paced environments, collaborating with sales, product, and executives to create compelling stories and scalable playbooks.\n\nI’m skilled in marketing automation, digital marketing, and secondary research to streamline processes and optimize performance. I’m a proactive self-starter who prioritizes delivery and impact, with strong communication and leadership to guide teams across geographies from startups to enterprises.…Hi, I’m Samridhi Anand, a marketing professional with 8+ years of experience spanning product marketing, demand generation, and go-to-market strategy across SaaS and B2B software. I excel at turning product data into clear positioning, aligning cross-functional teams, and delivering integrated campaigns that drive leads and revenue. I thrive in fast-paced environments, collaborating with sales, product, and executives to create compelling stories and scalable playbooks.\n\nI’m skilled in marketing automation, digital marketing, and secondary research to streamline processes and optimize performance. I’m a proactive self-starter who prioritizes delivery and impact, with strong communication and leadership to guide teams across geographies from startups to enterprises.

Available to hire

Hi, I’m Samridhi Anand, a marketing professional with 8+ years of experience spanning product marketing, demand generation, and go-to-market strategy across SaaS and B2B software. I excel at turning product data into clear positioning, aligning cross-functional teams, and delivering integrated campaigns that drive leads and revenue. I thrive in fast-paced environments, collaborating with sales, product, and executives to create compelling stories and scalable playbooks.\n\nI’m skilled in marketing automation, digital marketing, and secondary research to streamline processes and optimize performance. I’m a proactive self-starter who prioritizes delivery and impact, with strong communication and leadership to guide teams across geographies from startups to enterprises.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Product Marketing Manager – B2B at BeeHyv Software

August 1, 2024 - December 1, 2025

Led regional GTM execution and adapted global product strategies for diverse markets (EMEA, APAC, North America). Translated product and audience data into actionable insights that shaped positioning, audience segmentation, and launch strategy. Crafted clear, compelling product stories that simplified complex features and resonated with developers, and cross-market audiences. Localized global narratives into culturally relevant messaging for creator-focused campaigns, industry events, and platform-owned channels. Partnered with global PMMs, product, sales, and content teams to align storytelling, audience segmentation, and GTM readiness. Developed insights-driven content and enablement assets that improved product understanding, reduced friction in the creator journey, and supported adoption. Drove integrated marketing campaigns across the lifecycle—from awareness to onboarding to retention—based on insights from product usage and market behavior.

Product Marketing Lead – B2B SaaS at DebtStream Solutions

January 1, 2022 - July 1, 2024

First marketing hire; defined market opportunities for products to support prospect and customer conversations aligned with Sales Methodology applications. Collaborating with product, sales, and marketing teams to build and execute go-to-market (GTM) plans, ensuring successful product launches and market penetration. Developing high-impact content and tools, including website content, datasheets, videos, articles, and blog posts, in alignment with key stakeholders such as sales, lead generation, corporate communications, and product management. Creating full-funnel product messaging and content to increase industry awareness and drive product adoption, from awareness to conversion. Understanding target audience dynamics, identifying market opportunities, and driving demand generation strategies for growth. Implementing a Marketing Automation platform (HubSpot, Zapier, Kiflo) with the operations team to streamline marketing processes and campaign planning. Analyzing key metrics to asses

Senior Marketing Research – B2B at BeeHyv Software, Hyderabad

September 1, 2020 - December 1, 2021

First marketing hire, responsible for developing and positioning the company’s sales and revenue playbook to drive growth. Owning value proposition, positioning, and messaging frameworks, enabling the company to be recognized as a key development partner in clients' growth and transformation journeys. Set up Marketing Automation systems (HubSpot, Salesforce, Zoho) and tools to automate sales and marketing pipelines, enhancing efficiency and scalability. Collaborating closely with the Engineering team to ensure alignment and steady progress in executing the marketing roadmap. Ideating inbound and outbound marketing strategies, and leading the execution of digital campaigns (email, social media, and blogging) from concept through to implementation. Overseeing the execution of the Sales & Marketing strategy, including digital campaigns, seminars, conferences, and PR initiatives to increase visibility and lead generation. Creating and managing promotional, product, and marketing material

Digital Marketing Specialist – B2B SaaS at RIGAps Pvt Ltd

May 1, 2019 - September 1, 2020

Led digital marketing brand campaigns, including content creation, website refreshes, microsite development, newsletter/email marketing, and social media strategy. Developed and executed engaging social media strategies that cultivated audiences, enhanced web presence, and boosted brand awareness. Monitored the success of social media campaigns using analytics, KPIs, and dashboards, ensuring measurable outcomes. Collaborated with sales teams and C-level executives to evaluate the ROI of brand management events and shape future proposals in digital marketing. Responsible for formulating and executing digital strategies focused on both brand awareness and lead generation. Led reporting and campaign management activities with team members to ensure alignment and optimization.

Marketing Operations – B2C, SaaS at William O'Neil

June 1, 2017 - April 1, 2019

Collaborated with key stakeholders, including Product Managers, Sales, and Development teams, to plan and execute digital marketing campaigns. Worked closely with content writers to produce engaging copy for blogs, landing pages, and product pages, driving organic traffic growth. Utilized web analytics tools like Google Analytics, Hotjar, and Firebase to track traffic trends, analyze visitor behavior, and measure the success of SMM/SEO/SEM campaigns. Co-managed all online marketing initiatives for a new trading industry website, overseeing its successful launch. Executed daily email marketing communications, raising customer awareness about promotions and new product launches. Managed and reported on social media advertising campaigns via Facebook Ads Manager and Twitter Ads. Leveraged platforms like OneSignal for push notifications and email platforms for list management, data segmentation, and distribution of emails, SMS, and push notifications. Collaborated with PR, digital, and pri