I am confident, bubbly and outgoing with a very positive attitude and strong creative flair. I am a driven, motivated, passionate and proactive individual - equally proficient working under my own initiative or as part of a team. I have excellent communication skills and I pride myself on my professional presentation and inter-personal skills. I am used to managing a large team and use my experience, empathy and mentoring techniques to help develop others. A strong senior leader within the digital marketing space, I am highly organised and when planning or strategising I am able to consider many angles and objections from the outset. I thrive on working at pace and I am at my best when involved in multiple projects at once - I excel when in a high- pressured environment. I enjoy being involved in all aspects of modern digital marketing, particularly; technology innovation, brand and customer experience, campaign strategy, digital content creation, end-to-end programme management, guiding, educating and coaching people through change, budget control & multi-region/language planning and execution. With an entrepreneurial spirit, I always endeavour to problem solve and generate new, innovative ideas which will ensure the overall performance of a programme.

Samantha Sweetland

I am confident, bubbly and outgoing with a very positive attitude and strong creative flair. I am a driven, motivated, passionate and proactive individual - equally proficient working under my own initiative or as part of a team. I have excellent communication skills and I pride myself on my professional presentation and inter-personal skills. I am used to managing a large team and use my experience, empathy and mentoring techniques to help develop others. A strong senior leader within the digital marketing space, I am highly organised and when planning or strategising I am able to consider many angles and objections from the outset. I thrive on working at pace and I am at my best when involved in multiple projects at once - I excel when in a high- pressured environment. I enjoy being involved in all aspects of modern digital marketing, particularly; technology innovation, brand and customer experience, campaign strategy, digital content creation, end-to-end programme management, guiding, educating and coaching people through change, budget control & multi-region/language planning and execution. With an entrepreneurial spirit, I always endeavour to problem solve and generate new, innovative ideas which will ensure the overall performance of a programme.

Available to hire

I am confident, bubbly and outgoing with a very positive attitude and strong creative flair. I am a driven, motivated, passionate and proactive individual - equally proficient working under my own initiative or as part of a team. I have excellent communication skills and I pride myself on my professional presentation and inter-personal skills. I am used to managing a large team and use my experience, empathy and mentoring techniques to help develop others.

A strong senior leader within the digital marketing space, I am highly organised and when planning or strategising I am able to consider many angles and objections from the outset. I thrive on working at pace and I am at my best when involved in multiple projects at once - I excel when in a high- pressured environment. I enjoy being involved in all aspects of modern digital marketing, particularly; technology innovation, brand and customer experience, campaign strategy, digital content creation, end-to-end programme management, guiding, educating and coaching people through change, budget control & multi-region/language planning and execution. With an entrepreneurial spirit, I always endeavour to problem solve and generate new, innovative ideas which will ensure the overall performance of a programme.

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Language

English
Fluent

Work Experience

Fractional CMO / Marketing Consultant at C3 Consulting
May 1, 2024 - Present
Provides strategic marketing leadership to startups and established organisations, shaping customer-centric go-to-market and brand strategies, overseeing content and campaigns, and leading digital transformation initiatives.
Head of Marketing & B2C at Nominet
October 1, 2019 - May 1, 2024
Led a nine-person marketing team, modernising operations, launching a self-serve help centre, overhauling channel incentives, and establishing a marketing automation centre of excellence; managed B2C/B2B campaigns and Public Benefit investments.
Client Director at The Marketing Practice
August 1, 2018 - October 1, 2019
Led six key accounts (e.g., ADP, Salesforce, Oracle); drove strategic transformation and growth with a seven-person team and a £400k monthly run rate; shaped end-to-end solutions and ABM/demand programmes.
Digital Experience Leader, West Europe at 3M
December 1, 2016 - August 1, 2018
Led digital experience strategy across West Europe; designed data-led, customer-centric journeys; mentored teams and upskilled marketing communities across Europe.
Senior Account Director at Volume Ltd.
June 1, 2010 - December 1, 2016
Managed a 15-strong team; grew key accounts (Oracle & Dell) and expanded into AI/ML with Volume.XO; focused on content strategy, technology innovation, brand guardianship, client satisfaction and mentoring.

Education

CAM Diploma in Digital Marketing at Oxford College of Marketing
January 1, 2010 - January 1, 2011
CIM Professional Certificate in Marketing at Bracknell and Wokingham College
January 1, 2009 - January 1, 2010
CMI Professional Certificate in Management and Team Leading at Bracknell and Wokingham College
January 1, 2015 - January 1, 2015
BA (Hons) Three Dimensional Digital Design at Buckinghamshire Chilterns University College
January 1, 2003 - January 1, 2006
AVCE in Art & Design at Farnborough College of Technology
January 1, 2001 - January 1, 2003
City & Guilds in 3D Visualisation at Farnborough College of Technology
January 1, 2005 - January 1, 2006
City & Guilds in AutoCAD at Farnborough College of Technology
January 1, 2002 - January 1, 2002

Qualifications

CAM Diploma in Digital Marketing
January 1, 2010 - January 1, 2011
CIM Professional Certificate in Marketing
January 1, 2009 - January 1, 2010
CMI Professional Certificate in Management and Team Leading
January 1, 2015 - January 1, 2015
City & Guilds in 3D Visualisation
January 1, 2005 - January 1, 2006
City & Guilds in AutoCAD
January 1, 2002 - January 1, 2002
AVCE in Art & Design
January 1, 2001 - January 1, 2003

Industry Experience

Software & Internet, Professional Services, Education, Non-Profit Organization, Media & Entertainment