Twine

Brand Identity: Mila Specialty Coffee — Brand Identity & Packaging Design

Bidemi
Published

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  • Project creator

Created a cohesive visual identity concept for Mila Specialty Coffee, a specialty coffee brand focused on delivering a warm, welcoming, and memorable customer experience. The project explores how thoughtful branding can communicate the quality, personality, and atmosphere of a coffee brand.

The visual identity combines warm coffee-inspired colours, elegant typography, a distinctive logo concept, and consistent graphic elements to establish a refined and recognizable brand image. The design system includes logo variations, colour palettes, typography guidelines, iconography, packaging concepts, takeaway cups, coffee bags, menu design, and social media applications.

The overall direction balances modern simplicity with a natural, inviting aesthetic, helping the brand maintain a consistent appearance across both print and digital touchpoints.