Led UX and visual design for user-facing content across product and communications, ensuring consistent storytelling and conversion-optimized design during high-growth phases.

Lead Product / UX Designer at EDGE Technologies

March 1, 2021 - December 1, 2024

Led redesigns of key SaaS product areas based on journey analysis and user interviews to improve usability and feature adoption. Integrated Storybook to streamline developer handoff and ensure design-to-code consistency. Championed scalable UI patterns and improved cross-platform coherence.

UI Designer / Visual Team Lead at Flemish Government

April 1, 2023 - July 1, 2023

Built a custom, accessibility-focused design system for municipal digital tools. Integrated new UI into existing workflows to elevate clarity and usability for internal and public-facing services.

Consulting Lead Designer at Bitvavo

January 1, 2021 - March 1, 2021

Audited product experience to identify UX gaps and propose growth-aligned improvements. Defined design workflows and established brand system foundation.

Lead Product / UX Designer at Kineti Security Services

April 1, 2019 - July 1, 2021

Collaborated with engineers to build tools in drone, radar, and map pin mapping tech. Designed secure, intuitive UIs for intelligence systems in a complex regulatory space. Introduced Scrum and DMS workflows to improve product delivery.

Lead Product / UX Designer at Nash.io

December 1, 2017 - March 1, 2019

Designed end-to-end crypto exchange and wallet browser extension focusing on user trust and accessibility. Developed onboarding and marketing assets aligned with product flows to boost user acquisition. Represented brand visually at key events, including a presentation at the EU Parliament.

Lead Product / UX Designer at Omnia Retail

April 1, 2016 - December 1, 2017

Overhauled B2B SaaS platform UX, simplified navigation and streamlined pricing workflows. Built a comprehensive UI library to establish consistency and reduce design debt.

Lead Product / UX Designer at CourseArc

January 1, 2015 - April 1, 2016

Worked with stakeholders to gather product requirements and iterate on wireframes and flows. Delivered development-ready specs and prototypes for trade-mark search and brand protection tools.

UI Designer / Visual Team Lead at Playground Entertainment

May 1, 2014 - December 1, 2014

Designed and maintained digital marketing and (micro) sites for gaming launches. Aligned communications with interactive product storytelling.

Design Lead at Zed Media

November 1, 2011 - December 1, 2013

Managed creative and UI deliverables across multiple client websites and platforms; led a multidisciplinary team through discovery, prototyping, and delivery.

Web Designer at Smart Internet Media

October 1, 2009 - November 1, 2011

Delivered user-centered design solutions across client websites and platforms; led design tasks within a fast-paced agency environment.

Lead Product / UX Designer at Corsearch

January 1, 2015 - December 31, 2016

Led product design for search and trademark protection tools; delivered design-ready specs and prototypes for tradename search and brand protection.

UI Designer / Visual Team Lead at Playlogic Entertainment

May 1, 2014 - December 1, 2014

Designed and maintained digital marketing sites for games launches; aligned marketing materials with interactive product storytelling.