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I'm Samuel Muchiri, a Product Design Lead with 8+ years of experience translating complex business processes and user needs into end-to-end digital experiences across fintech, digital health, and enterprise platforms. I enjoy leading UX strategy, journey mapping, and rapid prototyping in Figma, collaborating with cross-functional teams to deliver scalable design systems and customer-centered outcomes. I’m passionate about embedding design as a strategic function within agile teams, facilitating collaborative workshops, and turning insights into intuitive products that drive real-world impact.…I'm Samuel Muchiri, a Product Design Lead with 8+ years of experience translating complex business processes and user needs into end-to-end digital experiences across fintech, digital health, and enterprise platforms. I enjoy leading UX strategy, journey mapping, and rapid prototyping in Figma, collaborating with cross-functional teams to deliver scalable design systems and customer-centered outcomes. I’m passionate about embedding design as a strategic function within agile teams, facilitating collaborative workshops, and turning insights into intuitive products that drive real-world impact.

Samuel Muchiri

UI Designer, UX Designer, Product Designer, +4

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I'm Samuel Muchiri, a Product Design Lead with 8+ years of experience translating complex business processes and user needs into end-to-end digital experiences across fintech, digital health, and enterprise platforms. I enjoy leading UX strategy, journey mapping, and rapid prototyping in Figma, collaborating with cross-functional teams to deliver scalable design systems and customer-centered outcomes. I’m passionate about embedding design as a strategic function within agile teams, facilitating collaborative workshops, and turning insights into intuitive products that drive real-world impact.…I'm Samuel Muchiri, a Product Design Lead with 8+ years of experience translating complex business processes and user needs into end-to-end digital experiences across fintech, digital health, and enterprise platforms. I enjoy leading UX strategy, journey mapping, and rapid prototyping in Figma, collaborating with cross-functional teams to deliver scalable design systems and customer-centered outcomes. I’m passionate about embedding design as a strategic function within agile teams, facilitating collaborative workshops, and turning insights into intuitive products that drive real-world impact.

Available to hire

I’m Samuel Muchiri, a Product Design Lead with 8+ years of experience translating complex business processes and user needs into end-to-end digital experiences across fintech, digital health, and enterprise platforms. I enjoy leading UX strategy, journey mapping, and rapid prototyping in Figma, collaborating with cross-functional teams to deliver scalable design systems and customer-centered outcomes.

I’m passionate about embedding design as a strategic function within agile teams, facilitating collaborative workshops, and turning insights into intuitive products that drive real-world impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Consultant at Intellisoft Kenya

June 1, 2022 - Present

Collaborating on the Botswana EMR project, contributing to UI/UX design and development. Providing UI/UX expertise and support for the Pharmaceutical Systems Strengthening v2.0 Tool (PSS) project. Acting as Design Lead and recruiting new design team members.

UI/UX Lead at Geo-Project Kenya

May 31, 2022 - August 2, 2025

Recruiting new design team members, planning and coordinating meetings with product stakeholders for requirements gathering. Defining problems and creating design solutions. Producing storyboards, scenarios, flowcharts, and wireframes. Collaborating closely with development teams to ensure design specifications are implemented. Conducting design testing.

Consultant at Smart Regional Consultants Limited

August 31, 2019 - August 2, 2025

Providing web design consultancy, print media design consultancy, photography services, and UI/UX design.

UI/UX & Front-End Developer at Bitsoko Kenya

July 31, 2017 - August 2, 2025

Designed and developed a marketplace web app and online wallet for small businesses. Utilized blockchain technology, inventory management, and new technologies such as Bluetooth beacons and SEO. Used JavaScript for front-end and Python for back-end development.

Web Designer & UI/UX Designer at Freelance

September 30, 2016 - August 2, 2025

Redesigned UI/UX for younginvestors.co.tz and younginvestors.co.ke. Developed websites for zebraplainsmara.com and rba.go.ke.

Web Designer at Digital Savannah

March 31, 2015 - August 2, 2025

Provided UI/UX design, front-end web development, and software testing services.

Web Designer at In-Depth Research

August 31, 2014 - August 2, 2025

Performed web design duties along with maintaining database integrity and backups.

Internship at United States International University

August 31, 2012 - August 2, 2025

Provided general computer hardware and software support, maintained database integrity and backup, performed PC and printer installations and troubleshooting, network support, and user support/training.

Lead Product Designer (Consultant) at FantasyCaster

January 1, 2026 - Present

Translated an early-stage concept into a coherent product vision for an AI-driven fantasy sports storytelling platform; designed onboarding, content consumption, and personalization flows; established foundational design frameworks and system logic to support scalability across future features. Collaborated closely with product and engineering teams to align narrative systems, data inputs, and UX—enabling faster development and clearer cross-team alignment. Created early design system principles (visual + interaction patterns) ensuring consistency as the product evolved from idea to structured platform.

Product Design Lead (Consultant) at Intellisoft Kenya

June 1, 2022 - February 1, 2026

Led UX strategy and design across multiple large-scale digital health platforms, working at the intersection of product, engineering, and implementation teams. Key projects included Botswana EMR—dashboard, clinical workflows, patient management, reporting, and role-based access; PSS Pharmaceutical Tool—data-heavy dashboards and supply-chain interfaces; Open Chanjo (Enhanced Chanjo KE)—national vaccination management platform with admin/reporting interfaces and mobile-first flows for field workers; Bahir Dar Eye Center eHospital (OpenMRS 3.x)—HMIS/EMR interfaces covering records, supplies, staffing, scheduling, and training. Facilitated collaborative design workshops and cross-functional planning; established internal design processes and mentored junior designers.

UI/UX Lead at Geo-Project Kenya

September 1, 2019 - May 1, 2022

Led requirements-gathering workshops and stakeholder alignment, translating business needs into user-centered design solutions. Designed end-to-end user flows, wireframes, and interactive prototypes; established design-to-development workflows. Conducted usability testing and iterated based on feedback; supported team growth through hiring and mentorship.

UI/UX Consultant at Smart Regional Consultants Ltd

July 1, 2017 - August 1, 2019

Delivered UI/UX solutions across web and enterprise platforms including user research, interaction design, and front-end implementation. Collaborated with clients to translate requirements into actionable design artifacts and guidance for development teams.

UI/UX & Front-End Developer at Bitsoko Kenya

September 1, 2015 - July 1, 2017

Designed and developed a Gates Foundation–funded digital wallet and marketplace platform for small businesses across Kenya, including user flows for payments, inventory management, and merchant tools. Worked on early-stage fintech solutions integrating blockchain technology; collaborated across product and engineering to deliver user-centric interfaces.

Web Designer / Front-End Developer at Digital Savannah

December 1, 2013 - March 1, 2015

Web design and front-end development work for diverse clients, focusing on usable interfaces and responsive experiences.