I’m a data-driven Growth & Marketing Director with 12+ years of experience driving multi-million-pound revenue impact across EMEA and the Americas. I specialise in digital strategy, demand generation, CRM automation, ABM, content ecosystems, and conversion optimisation. I excel at building scalable marketing infrastructures, leading high-performing teams, and creating acquisition and retention frameworks that accelerate pipeline and improve commercial performance. I’ve delivered transformative marketing operations, consolidated tech stacks, and developed multi-channel strategies that boost brand growth and measurable business outcomes. I thrive on cross-functional collaboration, mentoring teams, and translating insights into actionable strategies that align with business goals and revenue targets.

Samuel Opedare

I’m a data-driven Growth & Marketing Director with 12+ years of experience driving multi-million-pound revenue impact across EMEA and the Americas. I specialise in digital strategy, demand generation, CRM automation, ABM, content ecosystems, and conversion optimisation. I excel at building scalable marketing infrastructures, leading high-performing teams, and creating acquisition and retention frameworks that accelerate pipeline and improve commercial performance. I’ve delivered transformative marketing operations, consolidated tech stacks, and developed multi-channel strategies that boost brand growth and measurable business outcomes. I thrive on cross-functional collaboration, mentoring teams, and translating insights into actionable strategies that align with business goals and revenue targets.

Available to hire

I’m a data-driven Growth & Marketing Director with 12+ years of experience driving multi-million-pound revenue impact across EMEA and the Americas. I specialise in digital strategy, demand generation, CRM automation, ABM, content ecosystems, and conversion optimisation. I excel at building scalable marketing infrastructures, leading high-performing teams, and creating acquisition and retention frameworks that accelerate pipeline and improve commercial performance.

I’ve delivered transformative marketing operations, consolidated tech stacks, and developed multi-channel strategies that boost brand growth and measurable business outcomes. I thrive on cross-functional collaboration, mentoring teams, and translating insights into actionable strategies that align with business goals and revenue targets.

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Work Experience

Marketing Director, Europe & Americas at Corinium Global Intelligence / RE•WORK
March 1, 2023 - Present
Own end-to-end marketing and digital strategy across EMEA & Americas, covering 30–40 annual programs and campaigns targeting senior audiences in AI, ML, Data, Analytics and Cybersecurity. Delivered improved segmentation, lifecycle journeys, and funnel consistency, with full budget management and a data-driven approach to attribution. Built a scalable content and digital ecosystem and led sales enablement assets to accelerate cycles.
Head of Marketing, Europe at RE•WORK
March 1, 2022 - March 1, 2023
Led marketing across Europe (RE•WORK), achieving a 25% YoY uplift in portfolio profitability by optimizing segmentation, journeys, and digital targeting; increased event attendance from 35–40% to 50–60% through enhanced pre-event nurture and CX improvements; managed multi-year budgets and consolidated marketing operations.
Senior Campaign Manager at Clarion Events
September 1, 2021 - January 1, 2022
Owned multi-channel customer acquisition and retention strategy to drive revenue growth; provided strategic recommendations using analytics and customer insights; led two direct reports and managed external suppliers; delivered forecasting, reporting and post-campaign optimization.
Senior Marketing Manager at IQPC Exchange
March 1, 2020 - July 1, 2021
Led the digital pivot in 2020, generating the highest profit margin in the business (£1.6m) and increased marketing-generated revenue by 237% YoY; managed CRM segmentation, ABM, and lifecycle marketing; built strategic partnerships and optimized performance across channels.
Marketing Manager at IQPC Exchange
November 1, 2017 - March 1, 2020
Owned global marketing strategy across acquisition, retention, lifecycle and digital channels; optimized websites, landing pages, performance marketing and SEO to accelerate conversions and growth; collaborated with commercial and operational leaders to align marketing with business objectives.
Global Events Marketing Executive at Innovation Enterprise
January 1, 2016 - October 1, 2017
Managed global digital campaigns across regions, producing performance dashboards and insights to drive optimisation; built content, paid media, and customer communications for events and communities.
Marketing and PR Assistant at South London Counselling and Support Services
July 1, 2014 - December 1, 2015
Supported global digital campaigns, content creation, and communications; contributed to performance reporting and community engagement.

Education

MSc Marketing at Brunel University
September 1, 2014 - September 1, 2015
BA Business and Marketing at University of Hull
September 1, 2011 - June 1, 2014

Qualifications

Diploma In Social Media Marketing
June 1, 2016 - December 12, 2025
Content Marketing Specialist
October 1, 2021 - December 12, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet