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A Digital Marketing Specialist and Consultant with a track record of owning end-to-end strategy, budget, channels, influencers, reporting and optimisation, with and without agency support. I’ve driven measurable results such as improving influencer CPM from $14 to $9.33 year-on-year through continuous data-led optimisation, generating 12M views and 14,000 downloads for a $110,000 spend in 2025. I’m currently working in marketing for game developers B2C while also building and applying a B2B marketing strategy for a SaaS business targeting local government, with a strong emphasis on conversion optimisation. In 2024 I founded 76 Audio Ltd to prototype an audio-processing tool for people with hearing or processing difficulties, sparking valuable user-driven learning about product-market fit and stakeholder management. Since 2022 I’ve led Digital Marketing for GameMaker (Opera), managing a £240k annual budget end-to-end, forging creator partnerships, and coordinating cross-functional campaigns. I’m passionate about credibility, community growth, and delivering measurable outcomes.…A Digital Marketing Specialist and Consultant with a track record of owning end-to-end strategy, budget, channels, influencers, reporting and optimisation, with and without agency support. I’ve driven measurable results such as improving influencer CPM from $14 to $9.33 year-on-year through continuous data-led optimisation, generating 12M views and 14,000 downloads for a $110,000 spend in 2025. I’m currently working in marketing for game developers B2C while also building and applying a B2B marketing strategy for a SaaS business targeting local government, with a strong emphasis on conversion optimisation. In 2024 I founded 76 Audio Ltd to prototype an audio-processing tool for people with hearing or processing difficulties, sparking valuable user-driven learning about product-market fit and stakeholder management. Since 2022 I’ve led Digital Marketing for GameMaker (Opera), managing a £240k annual budget end-to-end, forging creator partnerships, and coordinating cross-functional campaigns. I’m passionate about credibility, community growth, and delivering measurable outcomes.

Samuel Wain

Digital Marketer, Marketing Strategist, Marketing Consultant, +1

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A Digital Marketing Specialist and Consultant with a track record of owning end-to-end strategy, budget, channels, influencers, reporting and optimisation, with and without agency support. I’ve driven measurable results such as improving influencer CPM from $14 to $9.33 year-on-year through continuous data-led optimisation, generating 12M views and 14,000 downloads for a $110,000 spend in 2025. I’m currently working in marketing for game developers B2C while also building and applying a B2B marketing strategy for a SaaS business targeting local government, with a strong emphasis on conversion optimisation. In 2024 I founded 76 Audio Ltd to prototype an audio-processing tool for people with hearing or processing difficulties, sparking valuable user-driven learning about product-market fit and stakeholder management. Since 2022 I’ve led Digital Marketing for GameMaker (Opera), managing a £240k annual budget end-to-end, forging creator partnerships, and coordinating cross-functional campaigns. I’m passionate about credibility, community growth, and delivering measurable outcomes.…A Digital Marketing Specialist and Consultant with a track record of owning end-to-end strategy, budget, channels, influencers, reporting and optimisation, with and without agency support. I’ve driven measurable results such as improving influencer CPM from $14 to $9.33 year-on-year through continuous data-led optimisation, generating 12M views and 14,000 downloads for a $110,000 spend in 2025. I’m currently working in marketing for game developers B2C while also building and applying a B2B marketing strategy for a SaaS business targeting local government, with a strong emphasis on conversion optimisation. In 2024 I founded 76 Audio Ltd to prototype an audio-processing tool for people with hearing or processing difficulties, sparking valuable user-driven learning about product-market fit and stakeholder management. Since 2022 I’ve led Digital Marketing for GameMaker (Opera), managing a £240k annual budget end-to-end, forging creator partnerships, and coordinating cross-functional campaigns. I’m passionate about credibility, community growth, and delivering measurable outcomes.

Available to hire

A Digital Marketing Specialist and Consultant with a track record of owning end-to-end strategy, budget, channels, influencers, reporting and optimisation, with and without agency support.

I’ve driven measurable results such as improving influencer CPM from $14 to $9.33 year-on-year through continuous data-led optimisation, generating 12M views and 14,000 downloads for a $110,000 spend in 2025. I’m currently working in marketing for game developers B2C while also building and applying a B2B marketing strategy for a SaaS business targeting local government, with a strong emphasis on conversion optimisation.

In 2024 I founded 76 Audio Ltd to prototype an audio-processing tool for people with hearing or processing difficulties, sparking valuable user-driven learning about product-market fit and stakeholder management.

Since 2022 I’ve led Digital Marketing for GameMaker (Opera), managing a £240k annual budget end-to-end, forging creator partnerships, and coordinating cross-functional campaigns. I’m passionate about credibility, community growth, and delivering measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Consultant at Tailwind Digital

January 1, 2026 - Present

Consultancy pivoting to sell open-source financial software to UK local governments. Early stage — strategy and foundations currently being built. Developed ICP-led acquisition journeys for financial buyers, emphasizing credibility and conversion.

Founder at 76 Audio Ltd

January 1, 2024 - December 31, 2024

Founded and built an audio tool for people with Audio Processing Difficulties; developed a branded prototype and stakeholder relationships before winding down due to insufficient user validation.

Digital Marketing Specialist / GameMaker at Opera (GameMaker)

January 1, 2022 - Present

Owned a £240k annual marketing budget end-to-end: targeting decisions, spend allocation, contract negotiation, performance tracking and reporting. Improved paid CPM from $14 to $9.33 through continuous optimization. Generated 12M views and 14,000 downloads for $110,000 spend. Built relationships with creators, influencer agencies and the GameMaker developer community; led cross-functional campaigns across legal, marketing, art and community teams.

Content Creator and Video Editor at Superschooled

January 1, 2021 - December 31, 2022

Self-taught video editing and produced video adverts for an education startup, building foundational content assets and processes.

Content Creator / Video Editor at SuperSchooled

January 1, 2020 - January 1, 2022

Self-taught video editing; produced video adverts for an education startup, consolidating skills and building a foundation for later marketing work.

English Language Teacher at HUTECH University & Whales English

January 1, 2019 - January 1, 2021

Taught university students, adult learners and children in Vietnam, developing lesson plans and language proficiency guidance.

English Language Teacher at HUTECH University (Vietnam) / Whale English

January 1, 2019 - December 31, 2021

Taught university students, adult learners and children in Vietnam online, delivering structured language instruction and materials.

Deputy Manager at Shelter (Face-to-Face Fundraising)

January 1, 2016 - January 1, 2018

Achieved an 80% increase in regular giving donations through training programs, re-writing pitches, and improving staff retention across regional campaigns in London.

Deputy Manager at Face-to-Face Fundraising / Shelter

January 1, 2016 - December 31, 2018

Achieved an 80% increase in regular giving donations through staff training, re-writing pitches and improving retention across regional campaigns.