Samuel Wain
A Digital Marketing Specialist and Consultant with a track record of owning end-to-end strategy, budget, channels, influencers, reporting and optimisation, with and without agency support.
About
A Digital Marketing Specialist and Consultant with a track record of owning end-to-end strategy, budget, channels, influencers, reporting and optimisation, with and without agency support.
I’ve driven measurable results such as improving influencer CPM from $14 to $9.33 year-on-year through continuous data-led optimisation, generating 12M views and 14,000 downloads for a $110,000 spend in 2025. I’m currently working in marketing for game developers B2C while also building and applying a B2B marketing strategy for a SaaS business targeting local government, with a strong emphasis on conversion optimisation.
In 2024 I founded 76 Audio Ltd to prototype an audio-processing tool for people with hearing or processing difficulties, sparking valuable user-driven learning about product-market fit and stakeholder management.
Since 2022 I’ve led Digital Marketing for GameMaker (Opera), managing a £240k annual budget end-to-end, forging creator partnerships, and coordinating cross-functional campaigns. I’m passionate about credibility, community growth, and delivering measurable outcomes.
- 10 years' experience
- Joined March 2026
Languages
- EnglishFluent
Industry experience
- Gaming
- Software & Internet
- Media & Entertainment
- Education
- Professional Services
- Non-Profit Organization
- Government
Work experience· 9 roles
Consultancy pivoting to sell open-source financial software to UK local governments. Early stage — strategy and foundations currently being built. Developed ICP-led acquisition journeys for financial buyers, emphasizing credibility and conversion.
Founded and built an audio tool for people with Audio Processing Difficulties; developed a branded prototype and stakeholder relationships before winding down due to insufficient user validation.
Owned a £240k annual marketing budget end-to-end: targeting decisions, spend allocation, contract negotiation, performance tracking and reporting. Improved paid CPM from $14 to $9.33 through continuous optimization. Generated 12M views and 14,000 downloads for $110,000 spend. Built relationships with creators, influencer agencies and the GameMaker developer community; led cross-functional campaigns across legal, marketing, art and community teams.
Education· 7
Certifications and awards· 6
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