Available to hire
Hi, I’m Samuel Alvin Gunawan. I’m a General Manager with a strong background in human resources development and digital commerce. I have hands-on experience in e-commerce and marketplace operations, especially on TikTok as a seller support, account growth, live streaming, and performance optimization.
I excel at analyzing sales data, monitoring KPIs, coordinating cross-functional projects, and developing strategies to drive revenue growth. I thrive in dynamic digital environments and enjoy building strong relationships and delivering practical solutions that contribute to business success.
Language
Indonesian
Fluent
English
Advanced
Work Experience
General Manager at Hypelux by Hypesneaker ID
March 1, 2023 - PresentManaged end-to-end business operations across retail stores, e-commerce platforms, and digital sales channels. Led multiple departments including sales (online & offline), warehouse, finance, and creative (social media), ensuring operational efficiency and alignment with business objectives. Designed and implemented scalable workflows, KPI and performance tracking systems to optimize productivity, inventory management, financial processes, and customer experience. Analyzed business performance (SWOT), identified growth opportunities, and collaborated with cross-functional teams to drive revenue growth and operational excellence.
TikTok Account Manager at Hypesneaker ID
January 1, 2023 - March 1, 2023Managed day-to-day live streaming operations across Shopee Live and TikTok Shop Live to drive audience engagement. Coordinated with hosts, content teams, and operations teams to ensure smooth execution of live campaigns and promotional activities. Monitored live KPIs, including viewer engagement, conversion rates, and sales performance, and provided data-driven recommendations for continuous improvement.
Shopee&Tiktok Live streaming account manager at ESBE by Stefanie Bertha
July 1, 2022 - November 1, 2022Managed day-to-day live streaming operations across Shopee Live and TikTok Shop Live to drive audience engagement and sales performance.
Part-Time Barista at Starbucks Indonesia
November 1, 2021 - January 1, 2022Provided excellent customer service by preparing and serving high-quality beverages while ensuring a positive customer experience. Demonstrated strong multitasking, communication, and teamwork skills in a fast-paced environment while consistently delivering efficient and accurate service.
Project Manager at WISE Event Organizer
May 1, 2020 - October 1, 2021Managed multiple client projects, serving as the primary point of contact throughout planning and execution. Collaborated with cross-functional teams and external vendors to ensure successful project delivery, meeting client objectives and quality standards. Monitored performance, managed budgets and timelines, resolved operational challenges, and maintained strong client relationships.
Part-Time Barista at Onezo Indonesia
July 1, 2019 - July 1, 2020Provided excellent customer service by preparing and serving high-quality beverages while ensuring a positive customer experience. Managed daily café operations, including order taking, cash handling, inventory monitoring, and maintaining cleanliness and food safety standards. Demonstrated strong multitasking, communication, and teamwork skills in a fast-paced environment while consistently delivering efficient and accurate service.
Education
Bachelor in Psychology at UNIKA Soegijapranata University
August 1, 2017 - January 1, 2022Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services
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