I’ve never followed the beaten path. Based on a customer insight, I founded a company that became a pioneer in Direct-to-Consumer and Subscription Commerce. As an early founder in the digital age, I’m often regarded as a startup and e-commerce or even digital pioneer in Switzerland. Over the past 25 years, in various roles – founder, advisor, board member, mentor – I’ve been obsessed with one thing: rethinking business models through the lens of digitalization. My credo: Start with the customer, rethink the business model, leverage technology, make money doing it. My entrepreneur background is helping me to have a holistic view on a company and generating value is key.…I’ve never followed the beaten path. Based on a customer insight, I founded a company that became a pioneer in Direct-to-Consumer and Subscription Commerce. As an early founder in the digital age, I’m often regarded as a startup and e-commerce or even digital pioneer in Switzerland. Over the past 25 years, in various roles – founder, advisor, board member, mentor – I’ve been obsessed with one thing: rethinking business models through the lens of digitalization. My credo: Start with the customer, rethink the business model, leverage technology, make money doing it. My entrepreneur background is helping me to have a holistic view on a company and generating value is key.WWWW…