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An accomplished marketing expert skilled in multi-channel campaign strategies for agency clients and brand teams. Specializing in programmatic media, paid social, direct publisher buys, and marketing technology. Extensive knowledge across industries, particularly in finance, pharmaceuticals, software, automotive, and politics.…

Sanarr McLaughlin

Marketing Strategist, Digital Marketer, Marketing Consultant

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An accomplished marketing expert skilled in multi-channel campaign strategies for agency clients and brand teams. Specializing in programmatic media, paid social, direct publisher buys, and marketing technology. Extensive knowledge across industries, particularly in finance, pharmaceuticals, software, automotive, and politics.…

Available to hire

An accomplished marketing expert skilled in multi-channel campaign
strategies for agency clients and brand teams. Specializing in
programmatic media, paid social, direct publisher buys, and marketing
technology. Extensive knowledge across industries, particularly in
finance, pharmaceuticals, software, automotive, and politics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Marketing & Consulting at Various agencies and brands

January 30, 2020 - Present

Supporting agencies and brands for three to twelve month assignments in planning and buying multi-channel media, leading project execution, vetting and implementing marketing technology, and managing client accounts, media buyers and operations resources: Apollo Partners, Sr. Activation Manager - Bully Pulpit International, Senior Media Buyer - Delta Vacations, Senior Manager, Marketing Strategy - WPP EssenceMediacom, Associate Director - Publicis Langland, Associate Strategist and Media Planner - Horizon Media, Senior Performance Analyst - Cox Automotive, Senior Marketing Manager - iQuanti, Associate Director

Co-Founder at digitalXmedia

October 1, 2019 - Present

Lead service offering and org structure creation, market research and pricing strategy, managing day-to-day operations including AR/AP, vetting and integrating technology, talent management of 25+ freelancer marketers, client services and business development.

Senior Display Strategist at Excelerate Digital

June 1, 2017 - February 18, 2020

Co-Owner at MacLinDay Marketing & Consulting

January 4, 2016 - May 31, 2017

Manager, Global Programmatic Marketing at InterContinental Hotels Group

November 2, 2009 - December 31, 2015

Managed a team of 11 to execute $26M budgets across nine brands and 40+ display campaigns, achieving a CPA below $20, and a blended 11:1 ROI.

Marketing Manager at ResponseMine Interactive

December 27, 2007 - October 25, 2009

Drove over $360M in revenue by managing planning and execution activities from a core portfolio of display and affiliate partners.

Education

Bachelor of Business Administration in Marketing at J. Mack Robinson College of Business, Georgia State University

August 23, 2004 - May 16, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Financial Services, Travel & Hospitality, Retail, Telecommunications, Computers & Electronics, Education, Government, Healthcare, Non-Profit Organization, Transportation & Logistics, Life Sciences