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I am a creative fashion executive with a proven track record transforming brands through design, product development, and merchandising. I blend trend vision with disciplined processes to drive revenue and elevate product quality across categories for luxury-prestige and mainstream brands. I thrive in fast-paced, collaborative environments and enjoy turning ideas into scalable strategies that resonate with consumers. Throughout my career, I have built and led high-performance design teams, refreshed brand identities, and navigated market challenges to deliver measurable results. My approach combines rigorous fit, inventive storytelling, and a strong heritage-consumer balance to create compelling products and sustainable growth.…I am a creative fashion executive with a proven track record transforming brands through design, product development, and merchandising. I blend trend vision with disciplined processes to drive revenue and elevate product quality across categories for luxury-prestige and mainstream brands. I thrive in fast-paced, collaborative environments and enjoy turning ideas into scalable strategies that resonate with consumers. Throughout my career, I have built and led high-performance design teams, refreshed brand identities, and navigated market challenges to deliver measurable results. My approach combines rigorous fit, inventive storytelling, and a strong heritage-consumer balance to create compelling products and sustainable growth.

Sandra Davidson

Designer, Creative Director, Brand Strategist, +3

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I am a creative fashion executive with a proven track record transforming brands through design, product development, and merchandising. I blend trend vision with disciplined processes to drive revenue and elevate product quality across categories for luxury-prestige and mainstream brands. I thrive in fast-paced, collaborative environments and enjoy turning ideas into scalable strategies that resonate with consumers. Throughout my career, I have built and led high-performance design teams, refreshed brand identities, and navigated market challenges to deliver measurable results. My approach combines rigorous fit, inventive storytelling, and a strong heritage-consumer balance to create compelling products and sustainable growth.…I am a creative fashion executive with a proven track record transforming brands through design, product development, and merchandising. I blend trend vision with disciplined processes to drive revenue and elevate product quality across categories for luxury-prestige and mainstream brands. I thrive in fast-paced, collaborative environments and enjoy turning ideas into scalable strategies that resonate with consumers. Throughout my career, I have built and led high-performance design teams, refreshed brand identities, and navigated market challenges to deliver measurable results. My approach combines rigorous fit, inventive storytelling, and a strong heritage-consumer balance to create compelling products and sustainable growth.

Next availability:

September 1, 2026

Lehigh Acres, United States

I am a creative fashion executive with a proven track record transforming brands through design, product development, and merchandising. I blend trend vision with disciplined processes to drive revenue and elevate product quality across categories for luxury-prestige and mainstream brands. I thrive in fast-paced, collaborative environments and enjoy turning ideas into scalable strategies that resonate with consumers.

Throughout my career, I have built and led high-performance design teams, refreshed brand identities, and navigated market challenges to deliver measurable results. My approach combines rigorous fit, inventive storytelling, and a strong heritage-consumer balance to create compelling products and sustainable growth.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

German

Beginner

Work Experience

VP/Creative Director, Women’s Design and Merchandising at TORI RICHARD

January 1, 2014 - Present

Head up the design, product development and merchandising teams. Led initiatives including pre-Covid sell-through improvements, brand refresh, fit audits, tariff mitigation through sourcing, and launches of Tradewind performance apparel and Limited Edition archival collections. Developed Product Development Calendar, line and business plans for growth; responsible for concept development, collection planning, print design and brand identity.

Professor at Savannah College of Art and Design

January 1, 2011 - January 1, 2016

Taught Textile Science, Knitwear Design, Decorative Surfaces, History of Fashion, Introduction to Fashion, Draping, and Fashion Sketching. Faculty leader for student competitions, mentoring SCAD students to record wins in CFDA and other scholarship programs.

Senior Director of Fashion Design at Lilly Pulitzer

February 1, 2009 - June 1, 2009

Provided creative leadership to a staff of six designers across womens and mens product (dresses, sportswear, knits). Supported top management in concept development and brand extensions; contributed to brand refresh.

Vice President of Design at Hartstrings LLC

January 1, 2006 - December 31, 2008

Led a design team of nine. Developed four wholesale deliveries per year across Hartstrings Boys, Hartstrings Girls, Hartstrings Newborn, and KC Parker. Created exclusive product for Hartstrings stores and established a comprehensive product development calendar, long-range planning and time-saving processes.

Vice President/Creative Director at Lilly Pulitzer

January 1, 1998 - December 31, 2005

Promoted to VP and then Creative Director, leading a team of 15. Spearheaded brand modernization, expanded product lines (sleepwear, swim, athletic wear, knits) and achieved revenue growth (900% over 7 years). Introduced $1M style and led Bryant Park presentations; oversaw store design collaboration and charity scarf work for Susan B. Komen Foundation.

Design Director at BEBE

January 1, 1997 - December 31, 1997

Recruited to bring product development in-house and establish a clear brand identity. Led 3 designers; created leisure/sportswear line and built consistent storytelling across stores.

Design Director at THE LIMITED

January 1, 1995 - December 31, 1997

Took on design department leadership, built the Stores design team from the ground up (26 people), led knit and sweater categories to top-performing status, and delivered core items with strong brand viewpoint.

Senior Designer, Ralph Knits and Sweaters at POLO RALPH LAUREN

January 1, 1992 - December 31, 1995

Introduced the shrunken polo; identified emerging trend, generating significant media coverage and revenue growth.

Designer at IZOD / LACOSTE WOMENSWEAR

January 1, 1990 - December 31, 1992

Designer; helped establish in-house concepts and storylines to ensure consistent retail storytelling.

Designer at JODI INTERNATIONAL

January 1, 1988 - December 31, 1990

Designer; contributed to product development and design execution early in career.

VP/Creative Director Women’s Design and Merchandising at Tori Richard

January 1, 2014 - Present

Head up the design, product development and merchandising teams; led pre-Covid sell-through increases up to 20% annually; steered a brand refresh to elevate product quality and detail; initiated fit audit to improve consistency; navigated tariff increases via sourcing initiatives; launched Tradewind performance apparel and a Limited Edition archival collection; developed the Product Development Calendar, line and business plans; responsibilities included concept development, collection planning, print design and collaboration, sales collateral, creative direction, and brand identity.

Designer at IZOD/Lacoste Women's Wear

January 1, 1990 - January 1, 1992

Designed collections and collaborated with merchandising to establish a cohesive storytelling approach; contributed to the leisure/sportswear line concepts.

Professor at Savannah College of Art and Design (SCAD)

January 1, 2011 - January 1, 2016

Professor teaching Textile Science, Knitwear Design, Decorative Surfaces, History of Fashion, Introduction to Fashion, Draping, and Fashion Sketching; mentored SCAD design students to wins in CFDA and other scholarship programs.

Designer at IZOD/Lacoste Womenswear

January 1, 1990 - December 31, 1992

Designer for women’s wear; contributed to the NYC studio collections.