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I'm Sandra Maeder, a strategic marketing leader with over 20 years of experience building brands, campaigns and go-to-market strategies across Europe, including the UK. I specialise in B2B and B2C, leading international teams to deliver revenue growth and strong brand positioning. I thrive on turning complex marketing challenges into disciplined programs: integrated campaigns, CRM-driven lifecycle, content, channels, partnerships, events, and digital across Europe. I enjoy collaborating with founders and leadership to clarify positioning, messaging and priorities, and I oversee marketing squads across brand, content, social, events and paid channels to drive commercial impact.…I'm Sandra Maeder, a strategic marketing leader with over 20 years of experience building brands, campaigns and go-to-market strategies across Europe, including the UK. I specialise in B2B and B2C, leading international teams to deliver revenue growth and strong brand positioning. I thrive on turning complex marketing challenges into disciplined programs: integrated campaigns, CRM-driven lifecycle, content, channels, partnerships, events, and digital across Europe. I enjoy collaborating with founders and leadership to clarify positioning, messaging and priorities, and I oversee marketing squads across brand, content, social, events and paid channels to drive commercial impact.

Sandra Maeder

Brand Strategist, Marketing Strategist, Fractional CMO, +5

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I'm Sandra Maeder, a strategic marketing leader with over 20 years of experience building brands, campaigns and go-to-market strategies across Europe, including the UK. I specialise in B2B and B2C, leading international teams to deliver revenue growth and strong brand positioning. I thrive on turning complex marketing challenges into disciplined programs: integrated campaigns, CRM-driven lifecycle, content, channels, partnerships, events, and digital across Europe. I enjoy collaborating with founders and leadership to clarify positioning, messaging and priorities, and I oversee marketing squads across brand, content, social, events and paid channels to drive commercial impact.…I'm Sandra Maeder, a strategic marketing leader with over 20 years of experience building brands, campaigns and go-to-market strategies across Europe, including the UK. I specialise in B2B and B2C, leading international teams to deliver revenue growth and strong brand positioning. I thrive on turning complex marketing challenges into disciplined programs: integrated campaigns, CRM-driven lifecycle, content, channels, partnerships, events, and digital across Europe. I enjoy collaborating with founders and leadership to clarify positioning, messaging and priorities, and I oversee marketing squads across brand, content, social, events and paid channels to drive commercial impact.

Available to hire

I’m Sandra Maeder, a strategic marketing leader with over 20 years of experience building brands, campaigns and go-to-market strategies across Europe, including the UK. I specialise in B2B and B2C, leading international teams to deliver revenue growth and strong brand positioning.

I thrive on turning complex marketing challenges into disciplined programs: integrated campaigns, CRM-driven lifecycle, content, channels, partnerships, events, and digital across Europe. I enjoy collaborating with founders and leadership to clarify positioning, messaging and priorities, and I oversee marketing squads across brand, content, social, events and paid channels to drive commercial impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Fluent

Italian

Advanced

Work Experience

VP Global Marketing & Communications (CMO) at Sevensenders GmbH

July 1, 2018 - March 1, 2024

Led and scaled marketing for a SaaS/ marketplace business across Europe. Built an international marketing function, strengthened positioning,go-to-market execution and campaign performance. Drove pipeline through integrated CRM programs and paid channels, expanding the team from 2 to ~20 across 7 countries and growing revenue substantially.

Head of PR at Charles Vögele Fashion AG

July 1, 2016 - June 1, 2018

Led marketing & communications for a Swiss fashion retail brand in a regulated professional environment. Managed branding, campaigns, events and PR across multiple European markets; translated complex topics into clear, compliant communications; oversaw corporate communications, media relations, and public positioning during brand evolution.

VP Global Marketing & Communications (CMO) at Seven Senders GmbH

July 1, 2018 - March 1, 2024

Led global marketing and communications; scaled revenue from €20M to €170M in 5 years; grew the marketing team from 2 to nearly 20 across 7 countries; built and led the international marketing function across multiple European markets (including the UK); strengthened positioning, go-to-market execution and campaign performance; delivered structured pipeline impact via campaigns, content and CRM programs; provided strategic oversight of paid channels while reducing dependency on external agencies.

Head of Marketing & Communications at Froriep

January 1, 2012 - August 1, 2014

Led branding, campaigns, events and PR across European markets for a Swiss law firm; translated complex legal topics into clear, compliant communications; built and led the Fashion PR department of a listed retailer; led CEO and corporate communications and managed media relations, messaging and public positioning during a brand transformation; supported B2B/B2C growth through integrated marketing.

Head of Marketing & Communications at Zepelin Lab

July 1, 2016 - June 1, 2018

Led marketing and communications strategy across Berlin & Munich; managed branding, campaigns, events and PR; supported education and professional services environment; grew cross-functional marketing efforts across European markets.

Head of PR at Charles Vögele Fashion AG

May 1, 2009 - June 1, 2011

Led public relations for a Zurich-based fashion retailer; directed branding and communications; built sponsorships and partnerships; contributed to brand transformation and market positioning.