Sandra Maeder
I'm Sandra Maeder, a strategic marketing leader with over 20 years of experience building brands, campaigns and go-to-market strategies across Europe, including the UK.
About
I’m Sandra Maeder, a strategic marketing leader with over 20 years of experience building brands, campaigns and go-to-market strategies across Europe, including the UK. I specialise in B2B and B2C, leading international teams to deliver revenue growth and strong brand positioning.
I thrive on turning complex marketing challenges into disciplined programs: integrated campaigns, CRM-driven lifecycle, content, channels, partnerships, events, and digital across Europe. I enjoy collaborating with founders and leadership to clarify positioning, messaging and priorities, and I oversee marketing squads across brand, content, social, events and paid channels to drive commercial impact.
- 12 years' experience
- Joined January 2026
Skills· 14
Languages
- GermanFluent
- EnglishFluent
- ItalianAdvanced
Industry experience
- Software & Internet
- Professional Services
- Retail
- Other
- Transportation & Logistics
- Real Estate & Construction
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Work experience· 6 roles
Led global marketing and communications; scaled revenue from €20M to €170M in 5 years; grew the marketing team from 2 to nearly 20 across 7 countries; built and led the international marketing function across multiple European markets (including the UK); strengthened positioning, go-to-market execution and campaign performance; delivered structured pipeline impact via campaigns, content and CRM programs; provided strategic oversight of paid channels while reducing dependency on external agencies.
Led and scaled marketing for a SaaS/ marketplace business across Europe. Built an international marketing function, strengthened positioning,go-to-market execution and campaign performance. Drove pipeline through integrated CRM programs and paid channels, expanding the team from 2 to ~20 across 7 countries and growing revenue substantially.
Led marketing and communications strategy across Berlin & Munich; managed branding, campaigns, events and PR; supported education and professional services environment; grew cross-functional marketing efforts across European markets.
Education
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