Available to hire
I am a creative and results-driven Digital Content and Social Media Specialist with over two years of experience producing high-quality video, photography, and digital assets for social media, web, and marketing campaigns. I have a strong skillset in managing social platforms end-to-end, analyzing content performance, and maintaining web content. Experienced in collaborating with international brands and developing engaging multimedia assets for both organic and paid campaigns, I am proficient in integrating AI tools to streamline creative workflows. Highly adaptable, organized, and passionate about creating digital content that drives audience engagement.
Currently, I continue to expand my expertise in content strategy, campaign planning, platform algorithms, and brand growth, while freelancing as a digital content and social media manager. I focus on producing visually engaging content tailored for social media growth and use AI tools for efficient workflow, from scriptwriting to content ideation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Content Creator & YouTuber at Juan and Sandra Traveling
January 1, 2023 - PresentCreated over 100 videos focusing on vanlife, travel, and personal growth across YouTube, Instagram, and TikTok. Edited high-retention short-form content using Final Cut Pro and CapCut. Managed content ideation, production, filming, and post-production. Collaborated with brands such as Holafly, IATI, GetYourGuide, and Trelino. Successfully grown a social media community to over 15,000 combined followers.
Freelance Social Media Manager
January 1, 2024 - PresentDesigned and scheduled content for small businesses, increasing visibility and engagement. Provided brand strategy and monthly analytics using Instagram and YouTube tools.
Freelance Video Editor at The Bigger Brand
January 1, 2025 - PresentEdited short-form Instagram Reels for dental industry clients, focusing on engaging storytelling and platform-optimized formats. Applied color grading and motion graphics aligning with brand style guidelines. Developed creative concepts and executed video tests under tight deadlines.
Marketing & Social Media Expert at TikTok (former employee)
December 31, 2025 - August 20, 2025Focused on creating high-performing short-form video content for Instagram and TikTok, learning advanced editing tools, storytelling strategies, and platform-specific engagement tactics. Co-creator of three YouTube channels, producing and editing over 300 long-form videos and over 150 short-form videos across YouTube, Instagram, and TikTok. Developed tailored SEO strategies and designed high-conversion thumbnails to maximize reach and viewer retention. Built and executed multi-platform content strategies to increase brand awareness and community engagement. Collaborated with international brands creating content for both organic social media and paid advertising campaigns.
Digital Content & Social Media Manager (Freelance) at Self-employed
January 1, 2024 - PresentEditing short-form (Reels, Shorts, TikTok) and long-form videos for YouTube using Final Cut Pro, CapCut, and Canva. Designing visually engaging content, including thumbnails, reels, and branded assets tailored for social media growth. Planning and scheduling posts across platforms to ensure consistency and alignment with brand goals. Monitoring social media trends, algorithms, and formats to create content that maximizes reach and engagement. Developing strategies focused on audience growth, storytelling, and community building. Utilizing AI tools to assist with scriptwriting, ideation, and content planning for efficient workflows.
Marketing & Social Media Expert, former TikTok employee at TikTok & YouTube Channels
December 31, 2025 - September 4, 2025Focused on creating high-performing short-form video content for Instagram and TikTok, developing advanced editing skills, storytelling strategies, and platform-specific engagement tactics. Co-created three YouTube channels: “Juana and Sandra Traveling,” “Juany Sandra Otros Caminos,” and “Somos Personas Reales.” Produced and edited over 300 long-form videos and more than 150 short-form videos across YouTube, Instagram, and TikTok. Developed tailored SEO strategies and designed high-conversion thumbnails to maximize reach and viewer retention. Built and executed multi-platform content strategies to increase brand awareness and community engagement. Collaborated with international brands such as Trelino, Get Your Guide, Kraftgeek, IATI Insurance, Civitatis, Camperizando, and RVezy to create content for both organic social media and paid advertising campaigns.
Freelance Digital Content & Social Media Manager at Self-Employed
January 1, 2024 - PresentEditing both short-form (Reels, Shorts, TikTok) and long-form videos for YouTube using Final Cut Pro, CapCut, and Canva. Designing visually engaging content including thumbnails, reels, and branded assets tailored for social media growth. Planning and scheduling posts across platforms ensuring consistency and alignment with brand goals. Monitoring social media trends, algorithms, and formats to create content that maximizes reach and engagement. Developing strategies focused on audience growth, storytelling, and community building. Utilizing AI tools to assist with scriptwriting, ideation, and content planning for efficient workflows.
Education
Level 2 Certificate in Digital Marketing at Lincoln College, UK
January 11, 2030 - August 4, 2025Level 4 Certificate in Social Media Marketing (In progress) at College of Media and Publishing
January 11, 2030 - August 4, 2025Digital Marketing Level 2 at Lincoln College, UK
January 1, 2025 - December 31, 2025Social Media Marketing Course (QLS Level 4) at College of Media and Publishing
January 1, 2023 - August 20, 2025Reels Editing Course in CapCut at Lincoln College, UK
January 1, 2025 - December 31, 2025Digital Marketing Level 2 at Lincoln College, UK
January 1, 2023 - January 1, 2025Reels Editing Course in CapCut at Lincoln College, UK
January 1, 2023 - January 1, 2025Accredited Social Media Marketing Course (QLS Level 4) at College of Media and Publishing
January 1, 2023 - September 4, 2025Qualifications
Level 2 Certificate in Digital Marketing
January 11, 2030 - August 4, 2025Level 4 Certificate in Social Media Marketing (In progress)
January 11, 2030 - August 4, 2025Certified in Short-Form Video Editing (CapCut)
January 11, 2030 - August 20, 2025Certified in Short-Form Video Editing CapCut
January 11, 2030 - September 4, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Software & Internet
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