LIFINI (China) - Art direction

Lifiniti is a Chinese brand specialising in high-end natural skincare products. It offers a collection of rare essential oils, hydrosols, and care oils, primarily sourced in France.
Each product results from exclusive partnerships with local producers — such as a Damask rose hydrosol from a field in Grasse or a wild lavender essential oil harvested by hand — and is often released in limited quantities.

As the Art Director since 2017, I oversee the brand’s visual direction — from establishing its visual identity to designing new product packaging. #logo #graphicdesigner #branding #illustrator #designer #photo