Senior freelance art director and graphic designer with over 25 years of experience across brand identity, narrative positioning, packaging, and digital customer experiences. I help premium brands clarify their positioning and build coherent visual systems across print, packaging, e-commerce, and content. My approach combines creative direction, brand narrative, strong packaging expertise, and UX/UI thinking to create meaningful, functional, and emotionally consistent experiences—from concept through final production.…

Sandra Collin

Senior freelance art director and graphic designer with over 25 years of experience across brand identity, narrative positioning, packaging, and digital customer experiences. I help premium brands clarify their positioning and build coherent visual systems across print, packaging, e-commerce, and content. My approach combines creative direction, brand narrative, strong packaging expertise, and UX/UI thinking to create meaningful, functional, and emotionally consistent experiences—from concept through final production.…

Available to hire

Senior freelance art director and graphic designer with over 25 years of experience across brand identity, narrative positioning, packaging, and digital customer experiences. I help premium brands clarify their positioning and build coherent visual systems across print, packaging, e-commerce, and content.

My approach combines creative direction, brand narrative, strong packaging expertise, and UX/UI thinking to create meaningful, functional, and emotionally consistent experiences—from concept through final production.

See more

Language

French
Fluent
English
Fluent

Work Experience

Part-time Lecturer (Graphic Design / Art Direction / Digital Product Design) at Université de Toulon
January 1, 2018 - Present
Teach students how to develop visual concepts, structure information, build coherent graphic systems, and approach design through both creative intention and user experience. Courses include graphic design, art direction, digital product design, UX/UI, and visual communication methodology.
Part-time Lecturer at Université de Toulon
January 1, 2018 - November 19, 2025
I teach Graphic design, Art direction, Digital product design (Ux/ Ui), and initiation to Game design.
Senior Freelance Art Director & Graphic Designer at SCollin Design
January 1, 2013 - Present
Freelance art direction and graphic design for brands, agencies, and international clients across print, packaging, digital, and visual content. Design coherent brand experiences across touchpoints from visual identity and narrative positioning to production-ready files, with a focus on customer journey, clarity, perceived value, and emotional consistency. Create design systems and support projects including brochures, catalogues, maps, promotional materials, advertising formats, event visuals, institutional communication, and e-commerce/digital content.
Freelance Art Director & Graphic Designer at SCOLLIN DESIGN
January 1, 2013 - November 19, 2025
Freelance art direction and graphic design focused on brand design, packaging, digital product design, and the customer journey across marketing materials, e-commerce, and social content.
Map Designer at CITADIA / EVEN CONSEIL
January 1, 2012 - January 1, 2012
Designed maps for urban planning, territorial analysis, and strategic consulting projects.
Map Designer at Citadia / Even Conseil
January 1, 2009 - January 1, 2012
Map and visualization design for urban planning, territorial analysis, and strategic consulting projects. Built strong skills in visual hierarchy, multi-level reading, synthesis, clarity of navigation, and transforming complex information into immediately understandable visual communication.
Packaging Designer at Araidena Packaging Agency
January 1, 2008 - January 1, 2008
Packaging design for a packaging agency specialized in luxury brands — perfumery, cosmetics, lingerie, and fine foods. Created packaging designs for many prestigious brands such as Kenzo, Chanel, Shiseido, Aubade, Fauchon, and more.
Packaging Designer at Araidena Packaging Agency
January 1, 2003 - January 1, 2008
Packaging design for an agency specialized in tailor-made paperboard box creations for luxury and premium brands. Collaborated with prestigious clients and supported packaging conception including paperboard construction, print production, materials/finishes/embellishments, and the overall luxury brand experience (including unboxing-perceived value).
Product Designer (Watches & Jewellery) at STORM WATCHES (LONDON-UK)
January 1, 2001 - January 1, 2001
Product designer at STORM WATCHES in London, where I designed watches and contributed to the development strategy of the men’s and women’s product lines.
Product Designer (Watches & Jewellery) at Storm Watches (London)
January 1, 1997 - January 1, 2001
Designed watches and supported strategy for men’s and women’s product lines from creative concepts to product development. Developed foundation skills in form, function, materials, detail, and user perception.

Education

Add your educational history here.

Qualifications

Bachelor's Degree in Industrial Product Design
January 11, 2030 - January 1, 1996
French Baccalaureate F1 Series
January 11, 2030 - January 1, 1993
Bachelor's Degree (Industrial Product Design)
January 1, 1996 - January 1, 1996
French Baccalaureate (F1 Series)
January 1, 1993 - January 1, 1993

Industry Experience

Consumer Goods, Retail, Education, Software & Internet, Professional Services, Media & Entertainment, Manufacturing, Other
    LIFINI (China) - Art direction
    Lifiniti is a Chinese brand specialising in high-end natural skincare products. It offers a collection of rare essential oils, hydrosols, and care oils, primarily sourced in France. Each product results from exclusive partnerships with local producers — such as a Damask rose hydrosol from a field in Grasse or a wild lavender essential oil harvested by hand — and is often released in limited quantities. As the Art Director since 2017, I oversee the brand’s visual direction — from establishing its visual identity to designing new product packaging. logo graphicdesigner branding illustrator designer photo…
    DIAMONDS CELINNI - Design de produit digital Ux Ui
    Celinni, a diamond house founded in Paris, specializes in the design and manufacture of bespoke pieces. UX/UI: Redesign of the e-commerce website. webdesigner designer graphicdesigner…
    Alter Nutrition - Visual content
    Alter Nutrition develops a wide range of organic products based on plant proteins. Since 2020, I’ve been supporting the brand with product launches, the layout and design of its communication materials, and more recently, the creation of visual content for social media (META campaigns, posts, etc.) — helping to bring coherence and impact to its overall brand communication. graphicdesigner designer branding illustrator photo…
    ALTER NUTRITION - Brand design
    Brand design & Digital content | Ux/Ui E-shop Alter Nutrition is a French brand of 100% organic proteins and superfoods. Formulated without additives or artifices, its products combine naturalness, performance, and transparency. Designed for athletes and demanding consumers, they offer a healthy and sustainable alternative to animal proteins — an ethical choice that combines nutrition, well-being, and everyday balance. Since 2020, I have been supporting Alter Nutrition in packaging design and the layout of their communication materials. graphicdesigner branding illustrator designer…
    NATURE & DECOUVERTES x ALTER NUTRITION - Brand design
    In 2020, Alter Nutrition and Nature & Découvertes launched a collaboration and released discovery kits as an alternative to animal proteins. Creation of the visual identity Illustrations Packaging layout for the kit boxes Packaging layout for the product pouches Design and layout of advice & recipe booklets Illustration and layout of the glass bottle decoration graphicdesigner branding illustrator designer…
    DREAMCENTRIC - Narrative Design
    Freelance at DREAMCENTRIC: In collaboration with the agency Dreamcentric — specialized in visual strategy around brand sensory identity, narrative codes of scent and taste, as well as brand-driven image and storytelling challenges — I carried out several assignments for departments within the L’Oréal Group: SCENT SCIENCE & FRAGRANCE DESIGN, DMI L’Oréal Paris Brand Image, Content & Communication, and Mixa graphicdesigner branding illustrator designer…
    BLACK IDOL – Visual Design & Positioning Exploration
    Black Idol is a functional coffee enriched with green tea polyphenols, available in two versions: Superantioxidant and Fat Burner. Although the brand developed an innovative process for its formulas, it struggled to establish a clear graphic positioning in the market. Following a strategic study conducted by the agency Dreamcentric — which proposed three distinct market positioning concepts — I was tasked with developing visual directions aligned with each concept, in order to explore the brand’s potential creative territories. graphicdesigner branding illustrator designer…
    BIO&PURE - Brand design packaging design
    I supported Bio&pure in creating its brand identity and visual universe. Their product Biocompost, 100% natural, combines bacteria and micro-organisms to speed up the composting process and reduce unpleasant odors, both indoors and in the garden. My work included: Logo design Creation of the slogan “Reduce your footprint” Global brand design Graphic design of the labels designer photo logo graphicdesigner branding illustrator…