BLACK IDOL – Visual Design & Positioning Exploration

Black Idol is a functional coffee enriched with green tea polyphenols, available in two versions: Superantioxidant and Fat Burner.
Although the brand developed an innovative process for its formulas, it struggled to establish a clear graphic positioning in the market.

Following a strategic study conducted by the agency Dreamcentric — which proposed three distinct market positioning concepts — I was tasked with developing visual directions aligned with each concept, in order to explore the brand’s potential creative territories. #graphicdesigner #branding #illustrator #designer