I specialise in digital marketing for product launches, crowdfunding-style campaigns, and growth-focused brands that need traction, trust, and conversion. My strength is turning attention into action. I help shape the message, build momentum, and create the kind of campaign story that gets people to notice, engage, and buy. I’ve worked across founder-led brands, ecommerce, launch strategy, social content, brand messaging, conversion copy, and campaign development, so I know how to turn strategy into execution. I’m a strong fit for projects that need: • launch or crowdfunding support • stronger campaign messaging • social content with commercial intent • conversion-aware copy • someone who can work independently and move fast If your project needs traction, clearer positioning, and a better path from attention to conversion, I’m a strong fit.

Sandra Moffatt

I specialise in digital marketing for product launches, crowdfunding-style campaigns, and growth-focused brands that need traction, trust, and conversion. My strength is turning attention into action. I help shape the message, build momentum, and create the kind of campaign story that gets people to notice, engage, and buy. I’ve worked across founder-led brands, ecommerce, launch strategy, social content, brand messaging, conversion copy, and campaign development, so I know how to turn strategy into execution. I’m a strong fit for projects that need: • launch or crowdfunding support • stronger campaign messaging • social content with commercial intent • conversion-aware copy • someone who can work independently and move fast If your project needs traction, clearer positioning, and a better path from attention to conversion, I’m a strong fit.

Available to hire

I specialise in digital marketing for product launches, crowdfunding-style campaigns, and growth-focused brands that need traction, trust, and conversion.

My strength is turning attention into action. I help shape the message, build momentum, and create the kind of campaign story that gets people to notice, engage, and buy.

I’ve worked across founder-led brands, ecommerce, launch strategy, social content, brand messaging, conversion copy, and campaign development, so I know how to turn strategy into execution.

I’m a strong fit for projects that need:
• launch or crowdfunding support
• stronger campaign messaging
• social content with commercial intent
• conversion-aware copy
• someone who can work independently and move fast

If your project needs traction, clearer positioning, and a better path from attention to conversion, I’m a strong fit.

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Work Experience

Co-Founder / Marketing & Brand Lead at StandInBaby®
March 27, 2015 - October 1, 2025
Built the brand, launch, and customer experience end-to-end. Scaled demand globally to 108+ countries, with ~$100k in 4 hours and ~$230k+ in week one, driven by partnerships, influencer and ambassador architecture, and earned media.
Head of Marketing & Creative at Springfield Jewellers
October 5, 2020 - December 10, 2022
Led brand narrative and creative direction across digital and in-store touchpoints, including photography, design, copy, and campaign execution. Contributed to 40% YoY ecommerce growth and a 32% conversion lift.
Email Marketing Specialist, B2C APAC at Allianz Partners
June 9, 2025 - November 14, 2025
Delivered regulated, multi-market customer communications across APAC. Worked across segmentation, sequencing, behavioural framing, and performance analysis to improve relevance and clarity across key customer moments.

Education

Diploma of Arts (Graphic Design & Advertising) at Commercial Arts Training Centre
February 19, 1996 - November 29, 1996

Qualifications

LinkedIn Marketing Strategy
May 23, 2025 - October 18, 2024
Marketing strategy, campaign planning, and commercial positioning.
LinkedIn Content and Creative Design
May 23, 2025 - March 30, 2026
Content and creative design for stronger campaign communication and brand execution.
Digital Marketing Certified
May 24, 2025 - June 23, 2026
Digital marketing across content, social, advertising, and measurement.
Social Media Certified
May 24, 2025 - June 23, 2027
Social strategy, engagement, monitoring, and ROI.
Inbound Marketing Certified
May 24, 2025 - June 23, 2027
Inbound marketing, lead nurturing, content, and conversion strategy.
Digital Advertising Certified
May 24, 2025 - June 23, 2026
Digital advertising principles and best-practice campaign execution.
LinkedIn Marketing Fundamentals
May 23, 2025 - May 23, 2027
Foundation in digital marketing principles, targeting, and campaign fundamentals.

Industry Experience

Media & Entertainment, Professional Services, Wholesale & Distribution, Manufacturing, Financial Services