Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Sandra Koussan—a Branding, Marketing, and Content Specialist with a passion for crafting cohesive brand stories that resonate with target audiences. I combine strategic thinking with creative execution to help startups and established businesses build strong, differentiated brands. I collaborate with designers, content creators, and clients to deliver visually compelling campaigns across digital and offline channels, develop PR strategies, manage social media calendars, and drive lead generation and brand authority through data-driven insights.…Hi, I’m Sandra Koussan—a Branding, Marketing, and Content Specialist with a passion for crafting cohesive brand stories that resonate with target audiences. I combine strategic thinking with creative execution to help startups and established businesses build strong, differentiated brands. I collaborate with designers, content creators, and clients to deliver visually compelling campaigns across digital and offline channels, develop PR strategies, manage social media calendars, and drive lead generation and brand authority through data-driven insights.

Sandra Koussan

Content Creator, Content Designer, Content Strategist, +5





Hi, I’m Sandra Koussan—a Branding, Marketing, and Content Specialist with a passion for crafting cohesive brand stories that resonate with target audiences. I combine strategic thinking with creative execution to help startups and established businesses build strong, differentiated brands. I collaborate with designers, content creators, and clients to deliver visually compelling campaigns across digital and offline channels, develop PR strategies, manage social media calendars, and drive lead generation and brand authority through data-driven insights.…Hi, I’m Sandra Koussan—a Branding, Marketing, and Content Specialist with a passion for crafting cohesive brand stories that resonate with target audiences. I combine strategic thinking with creative execution to help startups and established businesses build strong, differentiated brands. I collaborate with designers, content creators, and clients to deliver visually compelling campaigns across digital and offline channels, develop PR strategies, manage social media calendars, and drive lead generation and brand authority through data-driven insights.

Available to hire

Hi, I’m Sandra Koussan—a Branding, Marketing, and Content Specialist with a passion for crafting cohesive brand stories that resonate with target audiences. I combine strategic thinking with creative execution to help startups and established businesses build strong, differentiated brands.

I collaborate with designers, content creators, and clients to deliver visually compelling campaigns across digital and offline channels, develop PR strategies, manage social media calendars, and drive lead generation and brand authority through data-driven insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Arabic

Advanced

Work Experience

Sales Generalist at Adidas London Flagships

January 1, 2025 - September 30, 2025

Delivered excellent customer service and drove sales on the shop floor; promoted to Sales Specialist for the Originals section; took on leadership responsibilities including coaching colleagues and driving team KPIs; supported in-store marketing and product launches; ensured alignment with Adidas brand identity and customer experience standards; mentored new team members on sales techniques, brand knowledge, and customer engagement strategies; built strong client relationships and contributed to a premium, consistent brand experience in a high-profile flagship environment.

Sales Generalist & Specialist at Aura by Sandra

January 1, 2022 - Present

Led sales and brand experience activities; collaborated with designers and content creators to produce cohesive visual campaigns; drove in-store marketing initiatives; built strong customer relationships and contributed to premium brand experience; planned and executed campaigns to generate leads and build brand authority.

Director Branding Identity Development at Harmonica Labs

January 1, 2022 - Present

Oversaw creation of visual guidelines, logos, and content aesthetics to deliver consistent and impactful brand storytelling. Collaborated with designers, content creators, and clients to produce cohesive visual campaigns. Led branding projects such as streetwear fashion, e-commerce rebrands, and premium Saudi heritage-inspired products. Ensured brand consistency across digital platforms, social media, and offline touchpoints. Developed PR strategies to increase brand visibility and strengthen partnerships. Managed social media presence, content calendars, and community engagement across digital platforms. Planned and executed marketing campaigns to generate leads and build brand authority. Coordinated collaborations with media, stakeholders, and industry partners. Applied data-driven insights to optimize campaign performance.

Freelance Branding & Visual Director at Aura by Sandra

January 1, 2022 - Present

Directed branding identity development for startups and established businesses, ensuring alignment with target audience and market positioning. Created visual guidelines, logos, and content aesthetics to deliver cohesive brand storytelling across digital and offline touchpoints. Led PR strategies to increase brand visibility and strengthen partnerships. Collaborated with designers, content creators, and clients to produce cohesive visual campaigns. Applied data-driven insights to optimize campaign performance.

Sales Generalist & Specialist at Adidas Flagship Stores

January 1, 2025 - October 15, 2025

Started as a Sales Generalist, delivering excellent customer service and driving sales on the shop floor. Promoted to Sales Specialist for the Originals section, taking on leadership responsibilities including coaching colleagues and driving team KPIs. Supported in-store marketing and product launches, ensuring alignment with Adidas brand identity and customer experience standards. Mentored new team members on sales techniques, brand knowledge, and customer engagement strategies. Built strong client relationships and contributed to a premium, consistent brand experience in a high-profile flagship environment.

Director of Branding & Visual Identity at Harmonica Labs

January 1, 2025 - Present

Directed branding identity development for startups and established businesses, ensuring alignment with target audience and market positioning. Orchestrated cohesive visuals across digital and offline touchpoints; led collaboration with media, stakeholders, and industry partners. Mentored new team members on branding strategies, and contributed to premium, consistent brand experiences in flagship environments. Planned and executed marketing campaigns to generate leads and build brand authority.

Branding & Visual Director, Marketing & PR Specialist at Aura by Sandra

January 1, 2022 - Present

Led branding identity development for startups and established businesses, creating visual guidelines, logos, and content aesthetics. Collaborated with designers, content creators, and clients to produce cohesive visual campaigns. Led branding projects including streetwear fashion, e-commerce rebrands, and premium Saudi heritage–inspired products. Ensured brand consistency across digital platforms, social media, and offline touchpoints. Developed and implemented PR strategies to increase brand visibility and strengthen partnerships. Managed social media presence, content calendars, and community engagement across digital platforms. Planned and executed marketing campaigns to generate leads and build brand authority. Coordinated collaborations with media, stakeholders, and industry partners. Applied data-driven insights to optimize campaign performance.

Branding & Visual Director at Harmonica Labs

January 1, 2025 - Present

Directed branding identity development for startups and established businesses, ensuring alignment with target audience and market positioning. Created visual guidelines, logos, and content aesthetics to deliver consistent and impactful storytelling. Collaborated with designers, content creators, and clients to produce cohesive visual campaigns. Led branding projects such as streetwear fashion, e-commerce rebrands, and premium heritage-inspired products. Ensured brand consistency across digital platforms, social media, and offline touch points. Developed and implemented PR strategies to increase brand visibility and strengthen partnerships. Managed social media presence, content calendars, and community engagement across digital platforms. Planned and executed marketing campaigns to generate leads and build brand authority. Coordinated collaborations with media, stakeholders, and industry partners. Applied data-driven insights to optimize campaign performance.