Creative Director at Dough marketing consulting agency

Led the creative direction across multi-channel campaigns, ensuring alignment with client strategy and brand identity. Developed and executed creative concepts for branding, advertising, and experiential projects. Collaborated with strategy, account management, and production teams to translate marketing goals into impactful visual and conceptual ideas. Oversaw all design deliverables from concept to final execution, maintaining high standards of creativity and quality. Directed and mentored a team of designers and creatives, fostering innovation and consistency across projects. Presented creative concepts and proposals to clients, articulating ideas clearly and confidently. Ensured brand storytelling and visual language were cohesive across print, digital, and experiential touchpoints. Achievements included booth design for Kufta, interactive wall for Crepe2000, brand identity for Dough, logo for Farooja, rebranding of Akleh, and opening event for Barn’s.

Senior Production Designer at Venture Lifestyle

Responsible for Venue Design, Event Layout, Stage Design, and Art Installations. Produced concept sketches and art direction, improved existing product designs, conducted site visits, and created 3D renders. Prepared presentations and detailed product specifications, materials, techniques, mechanisms, and technical drawings. Managed production and ensured timely execution and delivery of projects.

Core Account Manager & Senior Designer at Abn’G

Handled project management, identified opportunities for product enhancement, redesigned old projects, and translated client briefs into design specs and prototypes. Conducted research on product technologies, performed site measurements, produced 3D renders, and delivered comprehensive production documentation. Coordinated presentations and ensured successful project execution.

Curator & Set Designer - Freelance at Gods of The City

Curated three sets for a fashion editorial photoshoot, drafted concept and props direction, set design requirements aligned with the brand, and handled visualization, production, and execution of sets.

Senior Product Designer at The Wonder Agency

Managed projects, identified opportunities for product enhancement, conducted market and consumer research, drafted concepts, and translated them into design specs and prototypes. Created room sets for stores, produced 3D renders, and oversaw production and delivery of projects. Worked across jewelry displays and seasonal/retail setups, integrating branding with experiential design.

Senior Graphic Designer - Freelance at Dina Iskandar

Led theme development, color schemes, icon/logo concepts, and overall event visuals. Created sketches, models, and client presentations, coordinating floor plans, lighting, entrances, decor, and timelines to deliver complete design concepts.

Senior Graphic Designer at Mo4 Network

Designed original content for multiple accounts, researched target audiences, produced branding materials, invites, and posts, and presented concepts to stakeholders. Worked with high-profile brands and contributed to visual storytelling across platforms.

Graphic Designer at 16Dash

Created graphic material for online platforms, researched visual culture for target audiences, and produced commercial visuals including social posts, branding, and presentations. Iterated designs based on feedback and contributed to multi-brand campaigns.

Graphic Designer at Mo4 Network

Designed original content for a large client portfolio, conducted audience research, and delivered branding assets, social media visuals, invites, and presentations aligned with brand direction.