I am a creative and data-driven Social Media Brand Designer and Consultant with 2+ years of experience in brand marketing, digital content creation, and campaign strategy. With a background in fashion design and 3+ years of experience in the fashion industry, I help fashion, lifestyle, and D2C brands build cohesive visual identities and engaging social media experiences. I enjoy combining storytelling, visual direction, trend research, and performance-focused strategy to help brands grow. I have rebranded 10+ small brands and delivered measurable results in engagement, reach, follower growth, influencer marketing, and festive campaign performance.…

Sangini Agrawal

I am a creative and data-driven Social Media Brand Designer and Consultant with 2+ years of experience in brand marketing, digital content creation, and campaign strategy. With a background in fashion design and 3+ years of experience in the fashion industry, I help fashion, lifestyle, and D2C brands build cohesive visual identities and engaging social media experiences. I enjoy combining storytelling, visual direction, trend research, and performance-focused strategy to help brands grow. I have rebranded 10+ small brands and delivered measurable results in engagement, reach, follower growth, influencer marketing, and festive campaign performance.…

Available to hire

I am a creative and data-driven Social Media Brand Designer and Consultant with 2+ years of experience in brand marketing, digital content creation, and campaign strategy. With a background in fashion design and 3+ years of experience in the fashion industry, I help fashion, lifestyle, and D2C brands build cohesive visual identities and engaging social media experiences.

I enjoy combining storytelling, visual direction, trend research, and performance-focused strategy to help brands grow. I have rebranded 10+ small brands and delivered measurable results in engagement, reach, follower growth, influencer marketing, and festive campaign performance.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Freelance Designer at Partykles
January 1, 2024 - January 1, 2024
Directed visual storytelling for brand launches, including embroidery, color palette development, and collection naming. Partnered with founders to develop visual strategy from initial concept through campaign execution.
Social Media Designer & Campaign Consultant at House of Kopal
January 1, 2024 - Present
Launched and scaled fashion campaigns including Rakhi Edit and Resortwear Pop-Ups through engaging storytelling and visual direction. Designed seasonal campaign strategies that led to 2x sales revenue during festive and wedding seasons, and created digital ads, emailers, pop-up promotions, and influencer feature assets.
Social Media Lead Consultant at Brand Quarter Digital
January 1, 2024 - Present
Led visual and content strategy for multiple fashion and lifestyle brands, aligning storytelling with growth objectives. Designed monthly Instagram grids, Reels concepts, and content calendars; planned and executed paid and organic campaigns; managed influencer outreach and brand collaborations; and advised on brand voice, colour palettes, and styling strategy.
Freelance Social Media Consultant at Minaxi
January 1, 2023 - Present
Developed and executed a full-funnel Instagram strategy for a modern Indian ethnicwear brand, doubling follower count and engagement within 12 months. Directed festive campaigns, lookbook shoots, styling Reels, and behind-the-scenes content, increasing customer interaction, direct messages, and story views by 3x.
Fashion Designer at Little Tags
May 1, 2022 - May 1, 2024
Designed collections for all 12 in-house kidswear brands and managed sampling, fit testing, and production. Coordinated with merchandising, logistics, and CRM teams to support on-time product delivery. Created brand-specific illustrations, embroidery plans, and product costing models.
Fashion Design Intern at Varun Bahl Couture
January 1, 2022 - June 1, 2022
Supported collection development for Lakmé Fashion Week 2022 and designed a demi-couture capsule for the Overdressed Exhibition at The Leela Palace.
Freelance Designer at Detales
January 1, 2021 - January 1, 2021
Directed visual storytelling for brand launches, including embroidery, color palette development, and collection naming. Partnered with founders to develop visual strategy from initial concept through campaign execution.
Freelance Designer at Partykles and Detales
January 1, 2021 - January 1, 2024
Directed visual storytelling for brand launches, including embroidery, colour palette development, and collection naming. Partnered with founders to develop visual strategies from initial concept through campaign execution.

Education

Post graduate diploma in Fashion design at Pearl Academy
July 20, 2020 - July 5, 2021
Diploma in Indian Ethnic Wear at National Institute of Fashion Technology, New Delhi
August 1, 2017 - August 1, 2018
Master's in Fashion & Apparel Design at Pearl Academy, Mumbai
January 1, 2022 - January 1, 2024
Bachelor's in Arts: Philosophy & Journalism at Kamla Nehru College, Delhi University
January 1, 2019 - January 1, 2020
Diploma in Indian Ethnic Wear Design at NIFT, Delhi
January 1, 2015 - January 1, 2018
Master's in Fashion & Apparel Design at Pearl Academy, Mumbai
January 1, 2022 - January 1, 2024
Bachelor's in Arts: Philosophy & Journalism at Kamla Nehru College, Delhi University
January 1, 2019 - January 1, 2020
Diploma in Indian Ethnic Wear Design at NIFT, Delhi
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Media & Entertainment, Consumer Goods, Professional Services
    Social Media Content

    House of Kopal is an Indian affordable luxury womenswear brand. My role includes designing social media campaigns that span across posts, videos, stories, and captions, all crafted to enhance audience connection and brand awareness.

    Link- https://www.instagram.com/houseofkopal/

    Portfolio of Fashion Design
    illustrator fashion design embroidery techpack…