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I'm Saniya Shah, a dynamic communications professional with a Master’s in Fashion & Luxury Brand Management and over four years of experience across Marketing, Brand Strategy, PR, and Communications. I excel at building compelling brand narratives, leading integrated campaigns, and fostering strategic collaborations to boost brand awareness and audience engagement. My background spans digital marketing, influencer and media relations, event activations, and content-driven storytelling across platforms, with a deep understanding of luxury positioning and audience behavior. I approach projects with a blend of data-driven insight and creative storytelling to elevate brands and connect with discerning audiences. I’ve collaborated with luxury brands and fashion institutions to craft memorable experiences, drive engagement, and deliver measurable results through thoughtful content, social strategy, and immersive activations.…I'm Saniya Shah, a dynamic communications professional with a Master’s in Fashion & Luxury Brand Management and over four years of experience across Marketing, Brand Strategy, PR, and Communications. I excel at building compelling brand narratives, leading integrated campaigns, and fostering strategic collaborations to boost brand awareness and audience engagement. My background spans digital marketing, influencer and media relations, event activations, and content-driven storytelling across platforms, with a deep understanding of luxury positioning and audience behavior. I approach projects with a blend of data-driven insight and creative storytelling to elevate brands and connect with discerning audiences. I’ve collaborated with luxury brands and fashion institutions to craft memorable experiences, drive engagement, and deliver measurable results through thoughtful content, social strategy, and immersive activations.

Saniya Shah

Affiliate Marketer, Brand Strategist, Content Creator, +7

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I'm Saniya Shah, a dynamic communications professional with a Master’s in Fashion & Luxury Brand Management and over four years of experience across Marketing, Brand Strategy, PR, and Communications. I excel at building compelling brand narratives, leading integrated campaigns, and fostering strategic collaborations to boost brand awareness and audience engagement. My background spans digital marketing, influencer and media relations, event activations, and content-driven storytelling across platforms, with a deep understanding of luxury positioning and audience behavior. I approach projects with a blend of data-driven insight and creative storytelling to elevate brands and connect with discerning audiences. I’ve collaborated with luxury brands and fashion institutions to craft memorable experiences, drive engagement, and deliver measurable results through thoughtful content, social strategy, and immersive activations.…I'm Saniya Shah, a dynamic communications professional with a Master’s in Fashion & Luxury Brand Management and over four years of experience across Marketing, Brand Strategy, PR, and Communications. I excel at building compelling brand narratives, leading integrated campaigns, and fostering strategic collaborations to boost brand awareness and audience engagement. My background spans digital marketing, influencer and media relations, event activations, and content-driven storytelling across platforms, with a deep understanding of luxury positioning and audience behavior. I approach projects with a blend of data-driven insight and creative storytelling to elevate brands and connect with discerning audiences. I’ve collaborated with luxury brands and fashion institutions to craft memorable experiences, drive engagement, and deliver measurable results through thoughtful content, social strategy, and immersive activations.

Available to hire

I’m Saniya Shah, a dynamic communications professional with a Master’s in Fashion & Luxury Brand Management and over four years of experience across Marketing, Brand Strategy, PR, and Communications. I excel at building compelling brand narratives, leading integrated campaigns, and fostering strategic collaborations to boost brand awareness and audience engagement. My background spans digital marketing, influencer and media relations, event activations, and content-driven storytelling across platforms, with a deep understanding of luxury positioning and audience behavior.

I approach projects with a blend of data-driven insight and creative storytelling to elevate brands and connect with discerning audiences. I’ve collaborated with luxury brands and fashion institutions to craft memorable experiences, drive engagement, and deliver measurable results through thoughtful content, social strategy, and immersive activations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Fashion and Product Development Executive at Urbiana London

October 1, 2025 - November 5, 2025

Branding & Visual Identity: Assisted in strengthening the brand’s visual presence through cohesive storytelling and creative direction across photoshoots, marketing materials, and digital platforms; Content Creation: Curated visually engaging content for social media and online marketplaces, enhancing brand visibility and audience engagement; Photoshoot Coordination & Creative Execution: Planned and executed photoshoots in alignment with brand guidelines, overseeing styling, production, and post-editing to deliver compelling lifestyle and product imagery; Strategic Marketing & Trend Analysis: Supported the development of branding and marketing strategies through trend research, visual benchmarking, and creative ideation to enhance overall brand relevance and market presence.

Social Media and Content Executive at Fashion Design Council of India

March 1, 2025 - November 5, 2025

Content Strategy & Execution: Strategized and executed content plans across FDCI’s social media platforms, increasing engagement and brand visibility during major fashion events like Lakme Fashion Week and Couture Week; Creative Collaboration: Collaborated with designers, photographers, and influencers to curate visually appealing and brand-aligned content; Performance Tracking & Optimization: Monitored analytics to track performance and optimize content, resulting in a measurable increase in follower growth and reach; Event Coverage & Live Updates: Managed real-time event coverage and live social media updates, enhancing audience interaction and online presence during high-profile fashion shows.

Brand Ambassador and Beauty Consultant at Guerlain, LVMH, LVMH Beauty

December 31, 2024 - December 31, 2024

PR & Media Engagement: Worked closely with PR teams to facilitate media outreach, manage press events, and enhance Guerlain’s brand presence across digital and traditional media platforms; Social Media & Digital Strategy: Assisted in crafting engaging digital campaigns, working alongside content creators and marketing teams to align brand messaging with market trends; Event Coordination & Brand Activations: Led the planning and execution of exclusive beauty events and masterclasses, collaborating with top influencers and industry professionals; Product Training & Merchandising: Provided product training to retail teams, ensuring a deep understanding of Guerlain’s luxury beauty offerings and proper visual merchandising execution; Luxury Sales & Clienteling: Delivered an elevated shopping experience by offering personalized recommendations, expert knowledge, and exceptional service to high-net-worth clients.

Brand Ambassador at Christian Louboutin, Christian Louboutin Beauty, Harrods, PUIG UK

December 31, 2023 - December 31, 2023

Clienteling & Relationship Management: Cultivated long-term relationships with high-net-worth clients, providing bespoke shopping experiences and personalized recommendations; Social Media & Digital Content Strategy: Enhanced brand engagement by curating compelling content and implementing community-driven campaigns across social platforms; Sales & Revenue Growth: Consistently exceeded sales targets through strategic cross-selling, upselling, and exceptional customer service, ranking as a top performer; Event Coordination & Influencer Engagement: Organized high-profile beauty events, photoshoots, and campaign activations, collaborating with influencers to amplify brand reach; Product Expertise & Brand Representation: Delivered in-depth product knowledge and brand storytelling to clientele and staff, ensuring brand consistency and luxury positioning.

Executive, Business Development & Planning at HOOFS Shoes

June 30, 2021 - June 30, 2021

Brand Growth & Positioning: Led the development of brand guidelines, ensuring consistency across digital and physical platforms; Marketing Leadership & E-commerce Growth: Directed content strategy, influencer collaborations, and digital marketing initiatives, driving engagement during pandemic-induced retail closures; Supply Chain & Logistics Management: Oversaw order fulfillment, vendor coordination, and operational efficiency, optimizing delivery timelines; Client Relationship Management: Strengthened partnerships with key clients, developing tailored business plans to drive revenue growth; Social Media Marketing: Managed digital marketing efforts across various social media platforms to optimize brand positioning and engagement.

Marketing Executive, Luxury Fashion Marketing at DLF Luxury Malls, DLF Group

April 30, 2021 - April 30, 2021

Luxury Marketing & Digital Strategy: Spearheaded marketing initiatives for The Emporio and The Chanakya, executing social media activations, digital campaigns, and influencer partnerships to enhance brand visibility; Event Planning & Brand Activations: Managed both virtual and in-person luxury events, collaborating with designers, content creators, and brands to create premium shopping experiences; Luxury Shopping Festival Execution: Successfully led the Luxury Shopping Festival in 2020 & 2021, securing 35+ luxury sponsors and generating approximately $350,000 in sales; PR & Media Relations: Developed press materials and liaised with luxury media publications, securing brand coverage across top tier outlets; Social Media Marketing: Created and implemented social media campaigns to drive engagement, increase brand awareness, and attract luxury clientele.

Senior Executive at Fashion Buyer, Future Enterprises Ltd., Future Group

January 31, 2020 - January 31, 2020

Trend Forecasting & Assortment Planning: Analyzed sales data, market trends, and competitor insights to inform buying decisions and collection strategy; Retail Performance & Profitability Analysis: Monitored KPIs, optimizing inventory levels and markdown strategies to maximize revenue; Vendor Negotiations & Supplier Management: Led negotiations with suppliers to source high-quality materials, ensuring alignment with financial goals; Client Proposals & Business Development: Developed tailored proposals, collaborating with designers and retailers to create compelling fashion collections.

Advertising and Sales Intern at Vogue Magazine, Condé Nast, Vogue India

July 31, 2018 - July 31, 2018

PR & Media Collaborations: Assisted in the development of advertising proposals for high-street and luxury brands, aligning campaigns with market trends; Client Account Management: Supported onboarding and retention efforts, maintaining strong relationships with advertisers; Content Development: Created engaging digital content for social media and the website to drive engagement and brand affinity; Social Media Marketing: Assisted in managing social media accounts to drive audience engagement and increase brand recognition.

Intern at Ishman International Garment Export House

August 31, 2017 - August 31, 2017

Collaboration & Strategic Input: Collaborated with designers, merchants, and managers, attending buying meetings and providing insights on range building and emerging trends. Contributed ideas to align creative direction with market demands; Garment Design & Client Presentations: Designed bespoke garments for client meetings, using design tools to create pieces that aligned with client preferences and brand identity, offering innovative solutions to meet client needs; Trend Forecasting & Market Research: Conducted independent trend forecasting using research and WGSN tools. Collaborated with the design team to incorporate insights into collections, ensuring the brand stayed ahead of market shifts.