Over the course of 8+ years of visual storytelling, 5+ years of being a mentor guiding design aspirants, 4+ years of podcasting, and entrepreneurial journey, I’ve realized asking the right questions can take you a long way. Basic questions like What, Who, Why, When, Where & How can solve the majority of the problems we face at work & in life.
Journey so far -
Creative Direction
I believe in creating visuals or designs that leave an impression and become a memory.
Creative campaign for Swiggy, Illustrations for individuals & brands from various industries, bespoke luxury marble inlay products from design to manufacturing, visuals for music videos, and branding for startups in both B2B and B2C segments. I have handled all projects from the concept stage to picking a direction and to the final execution.
Mentoring & Course design
I have taught more than 1000 students appearing for design entrance exams(UCEED, CEED, NID, & NIFT), many of them secured All India Ranks under 10 & are in top design institutions in India.
- Top1% Design mentors(global), ADPlist
During this process, I’ve thoroughly understood the students’ journey and their needs which helped me to create various courses that can help students at different stages of their preparation. After thorough research, I have designed exercises & tasks that develop a habit that in turn pushes the student to think in the right direction.
Author
Written India’s first entry-level book for design aspirants & enthusiasts titled - “Introduction to Design”
Foreword by Aaquib Wani, Founder & Creative Director, Aaquib Wani Design
Launched by Aaquib Wani & Dr. Joseph Emmanuel, Chief executive & secretary, CISCE board.
Community building
As part of Designland, a vibrant community of designers in India, I’m responsible for brand strategy, positioning, expression, perception, visual style, community building, collaborations, curating events, talks, event management & execution.
Entrepreneurship
Founded and managed Redtin Studio, Designex Studio & Co-founded Designland. Built a team, invented and re-invented when the situation demanded. Conceptualized, strategized, and executed content creation that led to organic conversions. Acquired users with zero marketing spend by building trust.
Podcasting
D Talks - The Design Podcast | Host
The only Indian Design Podcast featured by Spotify
50+ episodes, 10k+ listeners, 6L+ views
This podcast aims to bring fresh perspectives on design & aligned fields. With every episode, I gain the knowledge I share.
I’ve learnt how to make conversations & listen to opinions.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
THE DOMAIN
The first module explains what Design is, the processes involved, different disciplines in Design, while debunking the myths associated with the field of Design.THE JOURNEY
This section talks about one’s first encounter with Design, along with self- assessment questions and pathways one can take to get into Design.THE ASPIRANT
Here readers will learn about tuning their mind to develop the personality and character necessary for a designer. It explores different aspects that lead to empathy, creativity, originality, and individuality.THE EXAMS
Learn about design entrance exams in India and how to prepare for them.
This book serves as a good reference point for Design ethusiasts and Design aspirants who are appearing for Design entrance exams like - Undergraduate common entrance exam for design (UCEED) Common entrance exam for design (CEED) National Institute of Design (NID) National Institute of Fashion Design (NIFT) and other private college exams.
Imagine going down the basement, climbing down one step at a time. Introduction to Design will feel something like this. It helps you go to the depths of becoming a designer, one stair at a time. Each chapter you finish reading takes you closer to your complete understanding of Design. The book makes a compelling case for the need to inculcate a designer mindset, busting several field-related myths along the way.
Through real-life stories, personal anecdotes, and over 100 stunning illustrations, Sanjay Reddy spills some of the best kept secrets of the Design domain while challenging design aspirants and enthusiasts to honestly evaluate their goals, dreams, and mindsets.
This book is divided into four modules:
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