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I am a freelance designer who enjoys getting hands-on with all aspects of the UI/UX lifecycle. I am Adobe Certified Associate and hold a Google UX Design Professional Certificate, and I have a strong foundation in design principles with hands-on experience in user research, interaction design and collaborative problem solving. I am dedicated to delivering design solutions that meet user needs and fulfill business objectives. I thrive on turning insights into pragmatic UX solutions, prototyping with best practices, and collaborating with stakeholders to drive meaningful outcomes for digital products.…I am a freelance designer who enjoys getting hands-on with all aspects of the UI/UX lifecycle. I am Adobe Certified Associate and hold a Google UX Design Professional Certificate, and I have a strong foundation in design principles with hands-on experience in user research, interaction design and collaborative problem solving. I am dedicated to delivering design solutions that meet user needs and fulfill business objectives. I thrive on turning insights into pragmatic UX solutions, prototyping with best practices, and collaborating with stakeholders to drive meaningful outcomes for digital products.

Sanj Sunsoa

UX Designer, UI Designer, Web Designer, +4

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I am a freelance designer who enjoys getting hands-on with all aspects of the UI/UX lifecycle. I am Adobe Certified Associate and hold a Google UX Design Professional Certificate, and I have a strong foundation in design principles with hands-on experience in user research, interaction design and collaborative problem solving. I am dedicated to delivering design solutions that meet user needs and fulfill business objectives. I thrive on turning insights into pragmatic UX solutions, prototyping with best practices, and collaborating with stakeholders to drive meaningful outcomes for digital products.…I am a freelance designer who enjoys getting hands-on with all aspects of the UI/UX lifecycle. I am Adobe Certified Associate and hold a Google UX Design Professional Certificate, and I have a strong foundation in design principles with hands-on experience in user research, interaction design and collaborative problem solving. I am dedicated to delivering design solutions that meet user needs and fulfill business objectives. I thrive on turning insights into pragmatic UX solutions, prototyping with best practices, and collaborating with stakeholders to drive meaningful outcomes for digital products.

Available to hire

I am a freelance designer who enjoys getting hands-on with all aspects of the UI/UX lifecycle. I am Adobe Certified Associate and hold a Google UX Design Professional Certificate, and I have a strong foundation in design principles with hands-on experience in user research, interaction design and collaborative problem solving. I am dedicated to delivering design solutions that meet user needs and fulfill business objectives.

I thrive on turning insights into pragmatic UX solutions, prototyping with best practices, and collaborating with stakeholders to drive meaningful outcomes for digital products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Designer, Founder at UXsite Limited

January 1, 2019 - Present

Led end-to-end UX design for clients, conducting user interviews to redesign core app flows, producing and distributing stakeholder questionnaires to validate hypotheses, performing competitor analysis to define business goals, and conducting heuristic evaluations with actionable UI improvements that boosted retention. Created innovative UX solutions and prototypes, iterated after user testing, and defined end-to-end user experiences from journey mapping to hand-off to development.

UX Designer at STL 5 Limited

January 1, 2020 - September 30, 2025

Redesigned appointment booking system reducing booking times by 30% through intuitive workflows and clearer service descriptions; improved service option presentation by filtering offerings based on user preferences; boosted online bookings by 40% in 6 months. Conducted A/B tests on homepage layouts and product categorisation, increasing user engagement by 25%. Used Google Analytics and Hotjar to monitor behavior and refine designs.

Wine Store Manager at Oddbins

January 1, 2019 - September 30, 2025

Designed point of sale materials and promotions; prepared market analysis reports; participated in vendor meetings and marketing strategy discussions; compiled sales objectives with management; analysed wine market trends; provided on-site training.

Freelance Designer at UXsite Limited

January 1, 2019 - Present

End-to-end UX design including user research, interviews, questionnaires, competitor analysis, heuristic evaluation, prototyping, and development handoff to improve user engagement and retention.

UX Designer at STL 5 Limited

January 1, 2020 - September 30, 2025

Redesigned appointment booking system with intuitive workflows and service descriptions; improved options presentation; increased online bookings by 40%; ran A/B tests and used analytics to refine designs.

Wine Store Manager at Oddbins Birmingham

January 1, 2019 - September 30, 2025

Designed POS materials and promotions; conducted market analysis; prepared sales objectives; analysed wine market trends; provided on-site training and marketing input.

Freelance Designer at UXsite Limited

January 1, 2019 - Present

Conducted user interviews which resulted in re-designing core user flows in the app to be more user focused. Produced and distributed questionnaires to relevant stakeholders to gather quantitative data and validate hypotheses. Conducted competitor analysis to gain an initial understanding of the market to deﬁne business goals. Performed heuristic evaluation of current product and suggested immediate UI improvements which gained significant user retention. Created innovative and pragmatic UX solutions and prototypes while incorporating best practices to help solve pre-existing site issues and increase user engagement and conversion. Iterated on designs after user testing to ensure the best experience is developed. Defined and built end-to-end user experiences, beginning with user journey, wireframes, design, prototype, user testing, and hand off to development.

UX Designer at STL 5 Limited

December 31, 2020 - September 30, 2025

Redesigned the appointment booking system, reducing booking times by 30% through intuitive workflows and clearer service descriptions. Improved the presentation of service options by categorizing and filtering offerings based on user preferences. Boosted online appointment bookings by 40% within six months through improved UX design. Ran A/B testing for various UI changes, such as homepage layouts and product categorisation, leading to a 25% increase in user engagement. Used analytics tools like Google Analytics and Hotjar to monitor user behavior and refine designs. Garnered positive customer feedback on ease of use and visual appeal for the revamped mobile application.

Wine Store Manager at Oddbins

December 31, 2019 - September 30, 2025

Designed various point of sale material and promotions. Prepared market analysis reports. Participated in regional vendor meetings and presentations. Compiled list of sales objectives, worked with management to set goals. Analysed wine market trends. Provided on site training as well as participating in marketing strategy meetings.

Freelance Designer at UXsite Limited

January 1, 2019 - Present

Founder and lead designer delivering end-to-end UX—conducted user interviews, produced stakeholder questionnaires for quantitative validation, performed heuristic evaluation, redesigned core user flows, and iterated on designs after user testing to improve engagement and conversion.

UX Designer at STL 5 Limited

January 1, 2020 - September 30, 2025

Redesigned the appointment booking system, reducing booking times by 30%, improved service option categorization, and ran A/B tests that boosted booking conversions and user engagement. Used Google Analytics and Hotjar to analyze user behavior.

Wine Store Manager at Oddbins Birmingham

January 1, 2019 - September 30, 2025

Designed POS materials and promotions, conducted market analysis, participated in vendor meetings and marketing strategy, and analyzed wine trends to inform sales objectives.

Founder & Freelance Designer at UXsite Limited

January 1, 2019 - Present

Founded UXsite Limited; conducted user interviews to redesign core user flows, produced and distributed stakeholder questionnaires to validate hypotheses, performed competitor analysis to define business goals, conducted heuristic evaluation with immediate UI improvements increasing user retention, created end-to-end UX solutions and prototypes, iterated on designs after user testing, defined and built journeys, wireframes, prototypes, user testing, and handed off to development.

UX Designer at STL 5 Limited

December 31, 2020 - September 30, 2025

Redesigned the appointment booking system reducing booking times by 30%; improved service option presentation; boosted online bookings by 40% within six months; ran A/B tests on homepage layouts and product categorisation; used Google Analytics and Hotjar to monitor user behavior and refine designs; received positive feedback on ease of use and visual appeal of the revamped mobile app.

Wine Store Manager at Oddbins

December 31, 2019 - September 30, 2025

Designed POS materials and promotions; prepared market analysis reports; participated in regional vendor meetings; set sales objectives with management; analysed wine market trends; provided on-site training and contributed to marketing strategy.