Jewellery Brand Visual Identity Design
Sanna Koivumäki
Published
The Gilded Nook is a Finnish jewellery brand founded and led by designer and goldsmith Juhani Ananin, whose work combines craftsmanship with a distinctive artistic flair.
The brand is known for creating small, imaginative pieces that bring joy and curiosity to their wearers. Its collection includes high-quality silver jewellery—such as rings, pendants, and earrings—as well as miniature figurines inspired by mechanical forms, storytelling, and intricate detail. Tiny robots, bugs, gears and miniature constructions seem to come to life at the workbench.
The project included designing a logo and developing a concept layout for the brand’s website. The logo icon draws inspiration from the brand’s distinctive silver figurines and the mechanical motifs found in its jewellery—such as gears and moving parts—reflecting the playful and imaginative world of The Gilded Nook.
Graphic Design & Artistic Direction:
Sanna Koivumäki
Product Photos:
The Gilded Nook