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I'm a practical and creative social media manager and content creator with a background in marketing and advertising. I specialize in developing and executing digital strategies across Meta platforms to reach diverse audiences with engaging content. I design visual identities, brand guidelines, and compelling messages for political and commercial campaigns, driven by storytelling, research, and a data-informed approach.…I'm a practical and creative social media manager and content creator with a background in marketing and advertising. I specialize in developing and executing digital strategies across Meta platforms to reach diverse audiences with engaging content. I design visual identities, brand guidelines, and compelling messages for political and commercial campaigns, driven by storytelling, research, and a data-informed approach.

Santiago Rojas Brandao

Content Creator, Social Media Manager, Brand Designer, +2

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I'm a practical and creative social media manager and content creator with a background in marketing and advertising. I specialize in developing and executing digital strategies across Meta platforms to reach diverse audiences with engaging content. I design visual identities, brand guidelines, and compelling messages for political and commercial campaigns, driven by storytelling, research, and a data-informed approach.…I'm a practical and creative social media manager and content creator with a background in marketing and advertising. I specialize in developing and executing digital strategies across Meta platforms to reach diverse audiences with engaging content. I design visual identities, brand guidelines, and compelling messages for political and commercial campaigns, driven by storytelling, research, and a data-informed approach.

Available to hire

I’m a practical and creative social media manager and content creator with a background in marketing and advertising. I specialize in developing and executing digital strategies across Meta platforms to reach diverse audiences with engaging content.

I design visual identities, brand guidelines, and compelling messages for political and commercial campaigns, driven by storytelling, research, and a data-informed approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Brand Designer / Graphic Designer at Self-Employed (Freelance)

January 1, 2021 - Present

Developed visual identities and brand assets for diverse clients, including a comprehensive cultural identity project for the Portuguese Community in Mexico and a triathlon suit design in collaboration with Fórmula Prost team, enhancing visibility.

Social Media Communications Strategist at Marketing Agency

January 1, 2023 - December 31, 2024

Developed and executed the agency's social media communications strategy, particularly on Meta platforms, increasing reach by 25% and engagement by 55%. Managed advertising content creation, digital account administration, and merchandise store operations; produced a visual identity manual and brand guidelines.

Senior Social Media Manager at Marketing Agency

January 1, 2024 - December 31, 2025

Developed and executed the agency's social media strategy on Meta platforms to enhance the perception of various political groups abroad; managed digital accounts and produced informative content for outlets and campaigns, creating assets for international campaigns in Guatemala, Zambia, and South Africa; led to a 10% increase in corporate account engagement.