I am a Creative Director and Advertising Graphic Designer with over 12 years of experience leading communication, branding, and marketing strategies in cultural, technological, and corporate environments. I specialize in structuring content ecosystems, campaigns, and communication systems focused on impact, consistency, and sustainability over time. I am responsible for leading creative teams and managing complex projects, and I integrate Generative AI to optimize creative and operational processes. I am proactive, results-oriented, and enjoy collaborating with cultural and technological communities to generate meaningful and profitable long-term experiences.…

Santiago Ossa Jiménez

I am a Creative Director and Advertising Graphic Designer with over 12 years of experience leading communication, branding, and marketing strategies in cultural, technological, and corporate environments. I specialize in structuring content ecosystems, campaigns, and communication systems focused on impact, consistency, and sustainability over time. I am responsible for leading creative teams and managing complex projects, and I integrate Generative AI to optimize creative and operational processes. I am proactive, results-oriented, and enjoy collaborating with cultural and technological communities to generate meaningful and profitable long-term experiences.…

Available to hire

I am a Creative Director and Advertising Graphic Designer with over 12 years of experience leading communication, branding, and marketing strategies in cultural, technological, and corporate environments. I specialize in structuring content ecosystems, campaigns, and communication systems focused on impact, consistency, and sustainability over time. I am responsible for leading creative teams and managing complex projects, and I integrate Generative AI to optimize creative and operational processes.

I am proactive, results-oriented, and enjoy collaborating with cultural and technological communities to generate meaningful and profitable long-term experiences.

See more

Skills

Experience Level

Language

English
Advanced

Work Experience

Creative Director & Founder at Oniryc Collective
December 31, 2014 - Present
Lead the creative, communication, and brand strategy of an independent cultural project focused on electronic music, with over 10 years of continuous operation. Directed the development and execution of more than 50 events ranging from large-scale stages to curated intimate experiences. Designed branding, communication, and content systems tailored to cultural audiences, consolidating brand identity and ensuring long-term sustainability. Led multidisciplinary creative and operational teams, integrating strategic, narrative, and visual criteria in high-complexity cultural projects.
Municipal Cultural Councillor (Music Sector) at Municipal Council of Culture (Music Sector)
January 1, 2021 - Present
Active participation in the formulation of the Municipal Ten-Year Culture and Heritage Plan, contributing strategic vision, cultural insight, and coordination between public institutions, artists, and cultural managers. Designed and implemented institutional processes aimed at strengthening the local artistic ecosystem and long-term cultural planning.
Creative & Content Designer at Infinivirt Technologies
December 31, 2023 - July 31, 2023
Responsible for creative conceptualization and the development of visual identities, UX/UI, and content ecosystems for technological and corporate environments, ensuring brand consistency and alignment with business objectives across digital touchpoints. Integrated generative AI as a support tool in creative workflows, optimizing production timelines and enhancing the visual and conceptual quality of deliverables.
Content Analyst at SM Digital
January 1, 2022 - Present
Developed digital content and communication strategies for regional and corporate brands. Contributed to the structuring of marketing automation workflows and campaigns focused on lead generation and customer retention within agency environments.
Cultural Management & Event Production at Independent Projects
December 30, 2011 - Present
Participated in the planning, production, and cultural management of music events within independent and university contexts. Contributed to creative conceptualization, communication strategies, and the coordination of artists, audiences, and venues, building foundational experience in cultural production, narrative development, and audience management later applied to larger-scale projects.

Education

Profesional en Comunicación Gráfica Publicitaria at Universidad de Medellín
January 11, 2030 - January 1, 2023
Diplomado en Proyectos Culturales at Universidad de Envigado
January 11, 2030 - January 1, 2025
Diplomado en Marketing Digital at Politécnico Superior
January 11, 2030 - January 1, 2020
Fundamentos de Marketing Digital at Google Activate
January 11, 2030 - January 1, 2022

Qualifications

Bachelor’s Degree in Advertising Graphic Communication
January 11, 2030 - January 1, 2023
Diploma in Cultural Project Management
January 11, 2030 - January 1, 2025
Diploma in Digital Marketing
January 11, 2030 - January 1, 2020
Fundamentos de Marketing Digital - Google Activate
January 11, 2030 - January 1, 2022

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Government

Skills

Experience Level