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I’m Santiago Ossa Jiménez, a graphic communications and advertising professional with 11+ years of experience connecting high-craft art direction with performance and omnichannel marketing strategy. I build conversion-focused creative systems—balancing compelling narrative, persuasive copywriting, and data-informed decisions—so brand assets consistently match positioning and measurable growth goals. I also integrate Generative AI into creative workflows to speed up research, planning, and production while keeping strong brand guidelines and conceptual rigor. From advising cultural strategy at the municipal level to leading end-to-end marketing and multimedia production for events and digital campaigns, I enjoy turning complex objectives into clear creative execution across channels and teams.…I’m Santiago Ossa Jiménez, a graphic communications and advertising professional with 11+ years of experience connecting high-craft art direction with performance and omnichannel marketing strategy. I build conversion-focused creative systems—balancing compelling narrative, persuasive copywriting, and data-informed decisions—so brand assets consistently match positioning and measurable growth goals. I also integrate Generative AI into creative workflows to speed up research, planning, and production while keeping strong brand guidelines and conceptual rigor. From advising cultural strategy at the municipal level to leading end-to-end marketing and multimedia production for events and digital campaigns, I enjoy turning complex objectives into clear creative execution across channels and teams.

Santiago Ossa Jiménez

Creative Director, Graphic Designer, Brand Designer, +7

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I’m Santiago Ossa Jiménez, a graphic communications and advertising professional with 11+ years of experience connecting high-craft art direction with performance and omnichannel marketing strategy. I build conversion-focused creative systems—balancing compelling narrative, persuasive copywriting, and data-informed decisions—so brand assets consistently match positioning and measurable growth goals. I also integrate Generative AI into creative workflows to speed up research, planning, and production while keeping strong brand guidelines and conceptual rigor. From advising cultural strategy at the municipal level to leading end-to-end marketing and multimedia production for events and digital campaigns, I enjoy turning complex objectives into clear creative execution across channels and teams.…I’m Santiago Ossa Jiménez, a graphic communications and advertising professional with 11+ years of experience connecting high-craft art direction with performance and omnichannel marketing strategy. I build conversion-focused creative systems—balancing compelling narrative, persuasive copywriting, and data-informed decisions—so brand assets consistently match positioning and measurable growth goals. I also integrate Generative AI into creative workflows to speed up research, planning, and production while keeping strong brand guidelines and conceptual rigor. From advising cultural strategy at the municipal level to leading end-to-end marketing and multimedia production for events and digital campaigns, I enjoy turning complex objectives into clear creative execution across channels and teams.

Available to hire

I’m Santiago Ossa Jiménez, a graphic communications and advertising professional with 11+ years of experience connecting high-craft art direction with performance and omnichannel marketing strategy. I build conversion-focused creative systems—balancing compelling narrative, persuasive copywriting, and data-informed decisions—so brand assets consistently match positioning and measurable growth goals.

I also integrate Generative AI into creative workflows to speed up research, planning, and production while keeping strong brand guidelines and conceptual rigor. From advising cultural strategy at the municipal level to leading end-to-end marketing and multimedia production for events and digital campaigns, I enjoy turning complex objectives into clear creative execution across channels and teams.

Skills

Experience Level

Expert

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Advertising Illustration

Expert

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Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Creative & Content Designer at In fin iv irt Technologies

January 1, 2024 - January 1, 2024

Developed corporate visual identity and UX/UI guidelines for a new enterprise platform, creating cross-channel assets optimized for B2B lead generation. Implemented agile production pipelines using Generative AI tools (Kling AI, Gemini Pro) to accelerate prototyping and asset development by 40% while preserving strict brand guidelines and conceptual rigor.

Creative & Content Designer at Infinivirt Technologies

December 31, 2023 - July 31, 2023

Responsible for creative conceptualization and the development of visual identities, UX/UI, and content ecosystems for technological and corporate environments, ensuring brand consistency and alignment with business objectives across digital touchpoints. Integrated generative AI as a support tool in creative workflows, optimizing production timelines and enhancing the visual and conceptual quality of deliverables.

Digital Strategy and Content Analyst at SM Digital

January 1, 2022 - January 1, 2022

Built automated lead nurturing flows and digital conversion funnels across regional corporate accounts using enterprise CRM platforms such as HubSpot and RD Station. Conducted data-driven market research to structure high-quality content marketing campaigns and premium editorial designs (eBooks, whitepapers, and landing pages), ensuring cross-channel narrative coherence.

Content Analyst at SM Digital

January 1, 2022 - Present

Developed digital content and communication strategies for regional and corporate brands. Contributed to the structuring of marketing automation workflows and campaigns focused on lead generation and customer retention within agency environments.

Vice President and Municipal Culture Councilor at Sabáneta Municipal Culture Council

January 1, 2021 - Present

Co-formulated the Municipal Ten-Year Cultural Plan and provided strategic technical guidance for the municipal development plan in an advisory capacity. Coordinated cross-functional alignment between municipal administration, private enterprises, and the artistic sector to strengthen the local creative economy, including securing approval for the first electronic music showcase stage in the history of the Fiestas del Plátano festival.

Municipal Cultural Councillor (Music Sector) at Municipal Council of Culture (Music Sector)

January 1, 2021 - Present

Active participation in the formulation of the Municipal Ten-Year Culture and Heritage Plan, contributing strategic vision, cultural insight, and coordination between public institutions, artists, and cultural managers. Designed and implemented institutional processes aimed at strengthening the local artistic ecosystem and long-term cultural planning.

Strategic Director & Founder at Oni ry c Collective

January 1, 2015 - Present

Led entertainment industry operations, advertising consulting, technical operations, and campaign execution with daily workflows fully delegated. Orchestrated paid media, branding, and comprehensive marketing campaigns for 50+ events, achieving sold-out milestones with capacities up to 2,200 attendees. Managed end-to-end booking, contract negotiations, and hospitality for 19 international artists while leading strategic alignment with 80+ national musical talents.

Creative Director & Founder at Oniryc Collective

December 31, 2014 - Present

Lead the creative, communication, and brand strategy of an independent cultural project focused on electronic music, with over 10 years of continuous operation. Directed the development and execution of more than 50 events ranging from large-scale stages to curated intimate experiences. Designed branding, communication, and content systems tailored to cultural audiences, consolidating brand identity and ensuring long-term sustainability. Led multidisciplinary creative and operational teams, integrating strategic, narrative, and visual criteria in high-complexity cultural projects.

Strategic & Creative Design Consultant at Freelance / Independent Projects

January 1, 2012 - Present

Diagnosed, rebranded, and deployed targeted marketing campaigns for high-trust niches (medical, healthtech, commercial retail, entertainment) tied to strict business targets. Produced end-to-end multimedia assets—scripting, directing, filming, and editing performance-driven video created for conversion and high-ROI social media advertising. Designed graphic communication frameworks and logistics for independent and university music circuits, scaling foundations into a strategic consulting model.

Cultural Management & Event Production at Independent Projects

December 30, 2011 - Present

Participated in the planning, production, and cultural management of music events within independent and university contexts. Contributed to creative conceptualization, communication strategies, and the coordination of artists, audiences, and venues, building foundational experience in cultural production, narrative development, and audience management later applied to larger-scale projects.