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I'm a digital designer and branding specialist with over 9 years of experience crafting high-impact campaigns for social media and digital platforms. I excel at creating cohesive brand experiences and visually compelling assets for advertising and B2B environments. I thrive on coordinating creative teams, implementing brand guidelines across external partners, and delivering consistent visuals that strengthen market presence. I blend creativity with technology, leveraging Adobe Creative Cloud and generative AI to streamline processes and elevate results.…I'm a digital designer and branding specialist with over 9 years of experience crafting high-impact campaigns for social media and digital platforms. I excel at creating cohesive brand experiences and visually compelling assets for advertising and B2B environments. I thrive on coordinating creative teams, implementing brand guidelines across external partners, and delivering consistent visuals that strengthen market presence. I blend creativity with technology, leveraging Adobe Creative Cloud and generative AI to streamline processes and elevate results.

Santiago Cañon Daza

Designer, Graphic Designer, Motion Graphic Designer, +2

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I'm a digital designer and branding specialist with over 9 years of experience crafting high-impact campaigns for social media and digital platforms. I excel at creating cohesive brand experiences and visually compelling assets for advertising and B2B environments. I thrive on coordinating creative teams, implementing brand guidelines across external partners, and delivering consistent visuals that strengthen market presence. I blend creativity with technology, leveraging Adobe Creative Cloud and generative AI to streamline processes and elevate results.…I'm a digital designer and branding specialist with over 9 years of experience crafting high-impact campaigns for social media and digital platforms. I excel at creating cohesive brand experiences and visually compelling assets for advertising and B2B environments. I thrive on coordinating creative teams, implementing brand guidelines across external partners, and delivering consistent visuals that strengthen market presence. I blend creativity with technology, leveraging Adobe Creative Cloud and generative AI to streamline processes and elevate results.

Available to hire

I’m a digital designer and branding specialist with over 9 years of experience crafting high-impact campaigns for social media and digital platforms. I excel at creating cohesive brand experiences and visually compelling assets for advertising and B2B environments.

I thrive on coordinating creative teams, implementing brand guidelines across external partners, and delivering consistent visuals that strengthen market presence. I blend creativity with technology, leveraging Adobe Creative Cloud and generative AI to streamline processes and elevate results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Senior Creative at dale! (Grupo Aval Digital Wallet)

November 1, 2022 - November 20, 2025

Responsible for brand implementation, ensuring visual and strategic consistency in all materials produced by external agencies and vendors. Coordinated creative campaigns aligned with business objectives to strengthen brand presence and identity. Developed internal communication pieces and materials for commercial partnerships, supporting the sales team in achieving KPIs. Strategically used Adobe Creative Cloud and generative AI tools, merging creativity and technology to optimize processes and results. Partially led external creative teams, serving as final approver for graphic materials, reflecting trust and professional growth.

Designer Specialist at Isobar

November 30, 2022 - November 30, 2022

Designed pieces and edited videos for social media campaigns, ensuring correct brand use and response to digital trends. Optimized delivery processes, improving speed and quality in fast-paced digital environments. Enhanced skills in digital design and audiovisual editing with Adobe Creative Cloud.

Audiovisual Designer at GOintegro

May 31, 2022 - May 31, 2022

Designed graphics and video editing for internal and external B2B communications, adding strategic value to business and client loyalty. Developed analytical vision to understand business needs and strengthen client relationships through design.

Digital Graphic Designer at ADL Digital Lab (Aval Digital Lab)

November 30, 2021 - November 30, 2021

Actively participated in the development of dale! brand and supported internal communications. Designed content grids, concepts, key visuals, videos, and photography for diverse projects with a strategic and commercial focus. Consolidated knowledge to create pieces that meet marketing objectives and generate real impact.

Graphic Designer at Wunderman

July 31, 2019 - July 31, 2019

Designed and adapted landings and digital campaigns, strengthening UI and digital interface design experience. Collaborated to improve user experience and acquired new professional skills.

Digital Graphic Designer at DDB Colombia

February 28, 2019 - February 28, 2019

Created comprehensive pieces for campaigns, motion content, and commercials, from concept to final production. Designed key visuals and participated in ideas for integrated campaigns.

Junior Designer at Mass Digital

December 31, 2017 - December 31, 2017

Developed digital pieces such as emails, HTML banners, and basic adaptations, acquiring skills in timing, delivery, and teamwork in an advertising agency. Gained first experiences in motion design and projects for well-known brands (Unilever, Amarilo, Spring Step, Alquería).