I'm Sanzida Khatun, a growth-focused digital marketer who specializes in performance marketing, funnel optimization, and data-driven decision making. I design full-funnel strategies, target the right audiences, and optimize conversion paths across Meta Ads, YouTube, and analytics platforms to drive measurable growth. I thrive on structured experimentation, landing page optimization, and cross-channel collaboration to scale campaigns while keeping the customer at the center. I am passionate about turning data into actionable insights that boost ROAS and overall marketing impact.…

Sanzida Khatun

5.0 (1 review)

I'm Sanzida Khatun, a growth-focused digital marketer who specializes in performance marketing, funnel optimization, and data-driven decision making. I design full-funnel strategies, target the right audiences, and optimize conversion paths across Meta Ads, YouTube, and analytics platforms to drive measurable growth. I thrive on structured experimentation, landing page optimization, and cross-channel collaboration to scale campaigns while keeping the customer at the center. I am passionate about turning data into actionable insights that boost ROAS and overall marketing impact.…

Available to hire

I’m Sanzida Khatun, a growth-focused digital marketer who specializes in performance marketing, funnel optimization, and data-driven decision making. I design full-funnel strategies, target the right audiences, and optimize conversion paths across Meta Ads, YouTube, and analytics platforms to drive measurable growth.

I thrive on structured experimentation, landing page optimization, and cross-channel collaboration to scale campaigns while keeping the customer at the center. I am passionate about turning data into actionable insights that boost ROAS and overall marketing impact.

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Language

English
Fluent
Hindi
Advanced
Spanish; Castilian
Beginner
Bengali
Fluent

Work Experience

Executive at Pran Agro LTD
January 1, 2023 - December 31, 2024
Managed customer calls, resolved inquiries, and recorded interactions in CRM while maintaining service quality and communication standards. Supported order-related issues and collaborated with the team to ensure customer satisfaction.
YouTube SEO & Video Optimization at Self-employed / Sanzid Akhatun
January 1, 2021 - Present
Digital marketing professional with experience in YouTube SEO, Meta Ads, and content optimization. Managed campaigns focusing on targeting, optimization, and ROI. Used performance data and analytics to refine strategies and support client growth goals. Comfortable working remotely with international teams and focused on delivering measurable results.
Digital Marketer & Social Media Growth Specialist at FSD Freelance Help | Remote
January 1, 2021 - Present
Managed social media engagement across Facebook, Instagram, and YouTube; responded to comments and messages; created platform-optimized content; used AI tools for caption writing, content ideation, response templates, and workflow automation; designed social media graphics and promotional creatives using Canva and basic design tools; supported YouTube channel growth through SEO optimization, content structuring, and audience retention strategies; collaborated with internal teams to ensure timely issue resolution and customer satisfaction; monitored analytics to improve engagement rates, reach, and content performance.
Call Center Trainee Executive at Pran Agro Limited
January 1, 2023 - January 1, 2024
Handled high-volume customer inquiries, maintained service quality and communication standards; used CRM systems to document customer interactions and resolve order-related concerns; strengthened problem-solving and customer support skills applicable to social media-based engagement; collaborated with internal teams to ensure timely issue resolution and customer satisfaction.
AI-driven Social Media & Customer Engagement Professional at Independent / Freelance
January 1, 2024 - January 1, 2025
Hands-on experience managing online communities, creating platform-optimized content, and supporting customers across digital channels; designed social media graphics and promotional creatives with Canva; used AI tools for caption writing, content ideation, response templates, and workflow automation; supported YouTube channel growth through SEO and content structuring; monitored analytics for engagement and reach; maintained professional brand voice; worked with internal teams to meet deadlines and adapt to fast-changing project requirements.
Digital Marketing & YouTube Growth Specialist
January 1, 2023 - December 31, 2024
Managed digital marketing campaigns for clients, optimizing reach, engagement, and conversions. Designed and executed content strategies for social media platforms, growing audience and retention. Conducted SEO audits, keyword research, and backlink strategies to improve organic traffic. Developed email campaigns and automations, increasing open and click-through rates. Maintained active client communication and provided strategic recommendations.
Social Media & Marketing Manager (Freelance) at Marketing Mattress
January 1, 2023 - Present
Managed social media pages, scheduled content, and monitored engagement using automation tools. Coordinated marketing campaigns for digital products, ensuring timely delivery and client alignment. Wrote captions, copy, and ad content to boost engagement. Analyzed campaign performance and optimized strategies using Google Analytics.
Digital Marketer & YouTube Growth Specialist at FSD Freelance Help
January 1, 2021 - Present
Executed performance-focused Meta ad campaigns for lead generation and engagement growth. Structured campaigns with refined audience targeting and budget optimization strategies. Conducted YouTube SEO to increase organic visibility, watch time, and engagement. Monitored CPC, CTR, CPL, and conversion metrics to improve campaign performance. Implemented structured A/B testing for creatives and messaging angles. Analyzed funnel stages to identify drop-offs and optimize conversion paths.

Education

Higher Secondary Certificate at Natore City College
January 1, 2019 - January 1, 2021
Bachelor of Social Science (BSS) at Natore Women's College, Natore
January 1, 2024 - January 23, 2026
Bachelor of Social Science (BSS) at Natore City College
January 1, 2024 - March 2, 2026
Higher Secondary Certificate (HSC) at Natore Women’s College
January 1, 2019 - January 1, 2021

Qualifications

Higher Secondary Certificate
January 1, 2019 - January 1, 2021
Bachelor of Social Science (BSS)
January 1, 2024 - January 23, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail
    paper Social Media Growth & SEO Optimization Project (YouTube & Meta Platforms)

    Worked on a hands-on digital marketing project focused on improving content visibility, audience engagement, and lead generation through YouTube SEO and Meta (Facebook & Instagram) advertising strategies. The project involved research-driven optimization, content support, and performance monitoring to support brand growth.

    🛠 Key Responsibilities

    Conducted keyword research to optimize YouTube video titles, descriptions, and tags for better search visibility.

    Assisted in YouTube SEO optimization, including CTR-focused titles, descriptions, and basic analytics tracking.

    Supported Meta Ads (Facebook & Instagram) campaign setup, audience targeting, and performance monitoring.

    Helped optimize social media content for engagement and reach across platforms.

    Tracked campaign performance and prepared basic reports to analyze reach, engagement, and improvement areas.

    Managed inquiries and interactions using CRM tools and ensured timely communication with users.

    Collaborated with content and marketing tasks to maintain consistency and brand alignment.

    📈 Tools & Skills Used

    YouTube Studio (Basic Analytics)

    Meta Ads Manager

    Keyword Research Tools

    Content Optimization Techniques

    CRM & Reporting Tools

    🎯 Project Outcome

    Improved content discoverability through SEO-focused optimization

    Increased audience engagement through targeted content and ads support

    Strengthened understanding of growth-driven digital marketing strategies