Worked on a hands-on digital marketing project focused on improving content visibility, audience engagement, and lead generation through YouTube SEO and Meta (Facebook & Instagram) advertising strategies. The project involved research-driven optimization, content support, and performance monitoring to support brand growth.
🛠 Key Responsibilities
Conducted keyword research to optimize YouTube video titles, descriptions, and tags for better search visibility.
Assisted in YouTube SEO optimization, including CTR-focused titles, descriptions, and basic analytics tracking.
Supported Meta Ads (Facebook & Instagram) campaign setup, audience targeting, and performance monitoring.
Helped optimize social media content for engagement and reach across platforms.
Tracked campaign performance and prepared basic reports to analyze reach, engagement, and improvement areas.
Managed inquiries and interactions using CRM tools and ensured timely communication with users.
Collaborated with content and marketing tasks to maintain consistency and brand alignment.
📈 Tools & Skills Used
YouTube Studio (Basic Analytics)
Meta Ads Manager
Keyword Research Tools
Content Optimization Techniques
CRM & Reporting Tools
🎯 Project Outcome
Improved content discoverability through SEO-focused optimization
Increased audience engagement through targeted content and ads support
Strengthened understanding of growth-driven digital marketing strategies
- Social Media Manager