Available to hire
I am a meticulous professional with extensive experience delivering compelling editorial content, digital marketing strategies and brand storytelling across diverse industries, including home interest, beauty, health & fitness, food and fashion.
I have a proven track record of driving brand visibility and audience engagement through expertly crafted social media management and SEO-driven content. I excel at curating content to ensure brand consistency, and expanding market reach while building trusted relationships with consumers - residential and commercial.
Experience Level
Work Experience
Marketing Manager & Editor - Part Time at Hyperion Tiles
January 5, 2026 - PresentDeveloping and executing a comprehensive marketing strategy with seasonal campaigns for a premium tile retailer, representing leading designer brands. My responsibilities include strengthening brand positioning, increasing customer engagement across digital channels and driving traffic to the website to ultimately increase sales.
Key areas of work:
• Plan, create and publish SEO-driven blog content to increase organic traffic, inspire existing and potential customers and showcase expertise in tiles for residential and commercial projects.
• Manage the social media strategy and content creation across Instagram, Pinterest, TikTok, LinkedIn and other relevant platforms, to increase brand awareness and drive audience engagement and growth, including influencer collaborations.
• Write and distribute newsletters to support seasonal key trading, promote new collections and nurture customer relationships.
• Develop press releases, media outreach and editorial features to secure national coverage.
• Collaborate with the team to ensure brand consistency across website, campaigns, social media and showroom and monitor performance using analytics and insights to optimise content.
Personal Brand & Content Creation - Spare Time at Style & Decor
September 1, 2017 - Present• Developed a personal interiors & lifestyle content platform for a creative outlet.
• Produce social media content (and the odd blog) in my own time.
• Build partnerships with brands, which align with my values and interests.
• Apply marketing skills and copywriting experience for fun.
Director & Editor at Christchurch Creative
September 1, 2017 - December 19, 2025• Delivered compelling SEO blog posts, social media content, external newsletters and press releases covering product launches and industry trends by thoroughly researching, designing and writing for both consumer and trade audiences.
• Led a team of freelance journalists to effectively scale content production and support clients.
• Forged collaborations with several brands and expand their market reach.
PR Director & Editor at Homestyle PR
September 1, 2012 - August 31, 2017• Secured national press coverage by crafting and pitching compelling case studies and targeted feature ideas in close collaboration with journalists.
• Published insightful blogs through extensive research, content development and editorial oversight.
Education
Postgraduate Diploma in Journalism (NCTJ) at Harlow College – Essex
January 1, 1998 - June 1, 1998Journalism, Law and Government
BA(Hons) in Humanities: Media Studies & English at University of West London – London
October 1, 1991 - June 1, 1994Qualifications
Career Conversion Programme: Planning & Managing PR Campaigns, Event Management, Social Media Introduction & Advanced
January 5, 2010 - June 1, 2013Industry Experience
Media & Entertainment, Retail, Professional Services
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