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I'm Sara Caon, an energetic and ambitious Italian marketer with a background in psychology. I excel at collaborating with teams to hit tight deadlines, and I’m eager to apply my creativity and determination to build a career in marketing and advertising. Based in Lisbon, I’ve led and supported digital campaigns across Google Ads, social media, and content creation for fast-growing brands. I thrive on turning data-driven insights into practical strategies that improve lead quality and ROI.…I'm Sara Caon, an energetic and ambitious Italian marketer with a background in psychology. I excel at collaborating with teams to hit tight deadlines, and I’m eager to apply my creativity and determination to build a career in marketing and advertising. Based in Lisbon, I’ve led and supported digital campaigns across Google Ads, social media, and content creation for fast-growing brands. I thrive on turning data-driven insights into practical strategies that improve lead quality and ROI.

Sara Caon

Marketing Strategist, PPC Manager, Digital Marketer, +3

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I'm Sara Caon, an energetic and ambitious Italian marketer with a background in psychology. I excel at collaborating with teams to hit tight deadlines, and I’m eager to apply my creativity and determination to build a career in marketing and advertising. Based in Lisbon, I’ve led and supported digital campaigns across Google Ads, social media, and content creation for fast-growing brands. I thrive on turning data-driven insights into practical strategies that improve lead quality and ROI.…I'm Sara Caon, an energetic and ambitious Italian marketer with a background in psychology. I excel at collaborating with teams to hit tight deadlines, and I’m eager to apply my creativity and determination to build a career in marketing and advertising. Based in Lisbon, I’ve led and supported digital campaigns across Google Ads, social media, and content creation for fast-growing brands. I thrive on turning data-driven insights into practical strategies that improve lead quality and ROI.

Available to hire

I’m Sara Caon, an energetic and ambitious Italian marketer with a background in psychology. I excel at collaborating with teams to hit tight deadlines, and I’m eager to apply my creativity and determination to build a career in marketing and advertising.

Based in Lisbon, I’ve led and supported digital campaigns across Google Ads, social media, and content creation for fast-growing brands. I thrive on turning data-driven insights into practical strategies that improve lead quality and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Google ads account strategist at Teleperformance

September 1, 2024 - Present

Manage and optimize over 900 Google Ads accounts quarterly, aligning campaigns with client marketing objectives to maximize ROI. Develop tailored advertising strategies in collaboration with marketing agencies and clients. Execute and refine Search, Performance Max, Demand Gen, Display, Local, Shopping, and Video campaigns to enhance lead generation, sales volume, and lead quality. Implement quarterly marketing strategies to improve key performance metrics including conversions and cost per lead. Track and analyze performance using Google Analytics and Google Tag Manager to optimize resource allocation. Managed a quarterly ad spend of $300K, achieving 10-15% revenue growth.

Marketing and communication Intern at Hello-Bottle (PearlJars)

August 31, 2024 - July 14, 2025

Managed all company social media platforms including creation of posts, reels and videos. Developed marketing strategies during product launches, media planning, influencer interaction, client communication, and planning of meta and Google ads. Achieved over 50% growth on social media platforms with more than 500K impressions using organic and inorganic traffic.

Marketing Associate at SUNCE

September 30, 2023 - July 14, 2025

Participated in creation of marketing campaigns, social network management, potential client research, market research, client communication in English, website content translation, photo and video creation for promotion in domestic and foreign markets, video editing, and collaboration with sales department.

Brand Manager at Tokenspace

January 31, 2022 - July 14, 2025

Worked with student-led NFT blockchain startup to create brand campaigns competing against peers such as OpenSea and Cameo. Improved website interface.

Content creator and social media strategist at Hello-Bottle (PearlJars)

August 1, 2024 - Present

Managed Instagram presence as a freelancer, driving significant growth from 2,000 to 13,500 followers.

Google ads account strategist at Teleperformance

September 1, 2024 - Present

Management and optimization of 900+ Google Ads accounts quarterly, aligning campaigns with client marketing objectives to maximize ROI. Development of tailored advertising strategies in collaboration with marketing agencies and end clients. Execution and refinement of Search, Performance Max, Demand Gen, Display, Local, Shopping, and Video campaigns to enhance lead generation, sales volume, and lead quality. Implementation of quarterly marketing strategies to improve key performance metrics, including conversions and cost per lead. Performance tracking and analysis using Google Analytics and Google Tag Manager to optimize resource allocation. Managed a quarterly ad spend of $300K, achieving 10-15% revenue growth.

Marketing and communication Intern at Hello -Bottle ( PearlJars )

August 1, 2024 - September 30, 2025

Management of all company’s social media platforms including the creation of posts, reels and videos. Development of marketing strategies during product launches, media planning for every month, interaction with influencers, communication with clients, creation and planning of meta and Google ads.

Marketing Associate at SUNCE

September 1, 2023 - September 30, 2025

Participation in the creation of marketing campaigns, social networks management, searching for potential clients, market research, communication with clients in English, translation of website content, taking photos and creating video material in order to promote company in domestic and foreign market, video editing and collaboration with the sales department.

Brand Manager at Tokenspace

January 1, 2022 - September 30, 2025

Worked with student-led NFT blockchain startup to create a brand campaign to compete against peers such as OpenSea and Cameo. Improved website interface.

Content creator and social media strategist at Hello -Bottle (PearlJars)

August 1, 2024 - Present

Managed PearlJars' Instagram presence as a freelancer, driving significant growth from 2,000 to 13,500 followers.