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I'm Sara Bistrin, a media maven who loves storytelling and using strategic communications to drive business results. I thrive on translating complex technology—AI, cybersecurity, and enterprise software—into clear, engaging narratives that resonate with reporters and customers.\n\nIn my current role at Inkhouse, I lead media strategy for product launches, build reporter relationships, and shape thought leadership programs that showcase customer ROI and product value. I'm passionate about proactive storytelling, cross-functional collaboration, and turning data into compelling narratives.…I'm Sara Bistrin, a media maven who loves storytelling and using strategic communications to drive business results. I thrive on translating complex technology—AI, cybersecurity, and enterprise software—into clear, engaging narratives that resonate with reporters and customers.\n\nIn my current role at Inkhouse, I lead media strategy for product launches, build reporter relationships, and shape thought leadership programs that showcase customer ROI and product value. I'm passionate about proactive storytelling, cross-functional collaboration, and turning data into compelling narratives.

Sara Bistrin

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I'm Sara Bistrin, a media maven who loves storytelling and using strategic communications to drive business results. I thrive on translating complex technology—AI, cybersecurity, and enterprise software—into clear, engaging narratives that resonate with reporters and customers.\n\nIn my current role at Inkhouse, I lead media strategy for product launches, build reporter relationships, and shape thought leadership programs that showcase customer ROI and product value. I'm passionate about proactive storytelling, cross-functional collaboration, and turning data into compelling narratives.…I'm Sara Bistrin, a media maven who loves storytelling and using strategic communications to drive business results. I thrive on translating complex technology—AI, cybersecurity, and enterprise software—into clear, engaging narratives that resonate with reporters and customers.\n\nIn my current role at Inkhouse, I lead media strategy for product launches, build reporter relationships, and shape thought leadership programs that showcase customer ROI and product value. I'm passionate about proactive storytelling, cross-functional collaboration, and turning data into compelling narratives.

Available to hire

I’m Sara Bistrin, a media maven who loves storytelling and using strategic communications to drive business results. I thrive on translating complex technology—AI, cybersecurity, and enterprise software—into clear, engaging narratives that resonate with reporters and customers.\n\nIn my current role at Inkhouse, I lead media strategy for product launches, build reporter relationships, and shape thought leadership programs that showcase customer ROI and product value. I’m passionate about proactive storytelling, cross-functional collaboration, and turning data into compelling narratives.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Senior Account Executive at Inkhouse

March 1, 2024 - Present

Lead media strategy for product launches, company announcements, and data reports across AI, cybersecurity, and enterprise software. Own reporter mapping and relationship-building with top-tier and trade outlets; secure consistent coverage aligned to business goals. Drive proactive storytelling by monitoring client and industry news and inserting clients into trending conversations weekly. Manage customer reference programs; shape narratives that highlight customer ROI and product value. Draft high-impact content (press releases, bylines, blogs) that articulate complex tech stories clearly and compellingly. Lead SME intake calls and build thought leadership platforms for technical executives. Secured coverage in: Axios, Forbes, CNBC, Reuters, TechCrunch, Yahoo! Finance, CBS News, CIO.com, TechTarget, etc.

Account Executive at Inkhouse

October 1, 2022 - March 1, 2024

Develop press releases for executive hires, product news, survey findings, and corporate milestones. Write vendor-neutral thought leadership bylines and identify ideal placement opportunities. Build targeted media lists and craft proactive and reactive pitches for campaigns and launches. Evaluate inbound media opportunities and advise on spokesperson alignment. Drive brand visibility through award and speaking submissions across business, tech, and industry publications (cyber, AI, health tech, fintech).

Assistant Account Executive at Inkhouse

October 1, 2021 - October 1, 2022

Prepare briefing materials for executives with tailored talking points and reporter background. Monitor daily news to identify trends, opportunities, and relevant reporter activity. Manage deadlines across multiple accounts and support the execution of media initiatives. Draft social copy for LinkedIn and Twitter to amplify media coverage and announcements.

Associate at Inkhouse

January 1, 2021 - September 30, 2021

Create and maintain client agendas, trackers, and templates to streamline account operations. Build quarterly impact reports with SOV and competitive analysis. Run daily news scans and flag relevant stories, trends, and reporter insights for client programs.