I’m Sara Buganza, a public relations and communications professional specialized in the music and cultural industries. My background combines a Master’s in Economics and Management of Arts and Cultural Activities with hands-on experience in PR, social media, event management, and artist relations. I’ve worked across Europe and the U.S. with independent artists, festivals, and media outlets. As PR Manager at Fame Hackers, I successfully led PR campaigns that boosted visibility for emerging musicians, coordinating with media outlets and industry professionals. I also managed social media and blog content, building engaged online communities. My earlier experience as a Production Assistant for Festival Internazionale Green Music had me overseeing logistics for over 20 concerts and directly managing three events from their ideation to their execution. Currently, I work freelance as a journalist, content creator, and social media manager. I write for platforms like Raandoom and EDMCult, run a column for Miscel Mouton dedicated to new music discoveries, and create music-focused video content on my project MiniDV Music Diary. What sets me apart is my hybrid skill set: I can design PR strategies, write compelling copy, manage media relations, and produce creative multimedia content, while also having a strong grounding in the business and management side of the arts. I’m proactive, creative, and deeply passionate about helping artists and cultural projects find their voice, grow their audience, and make a lasting impact.

Sara Buganza

I’m Sara Buganza, a public relations and communications professional specialized in the music and cultural industries. My background combines a Master’s in Economics and Management of Arts and Cultural Activities with hands-on experience in PR, social media, event management, and artist relations. I’ve worked across Europe and the U.S. with independent artists, festivals, and media outlets. As PR Manager at Fame Hackers, I successfully led PR campaigns that boosted visibility for emerging musicians, coordinating with media outlets and industry professionals. I also managed social media and blog content, building engaged online communities. My earlier experience as a Production Assistant for Festival Internazionale Green Music had me overseeing logistics for over 20 concerts and directly managing three events from their ideation to their execution. Currently, I work freelance as a journalist, content creator, and social media manager. I write for platforms like Raandoom and EDMCult, run a column for Miscel Mouton dedicated to new music discoveries, and create music-focused video content on my project MiniDV Music Diary. What sets me apart is my hybrid skill set: I can design PR strategies, write compelling copy, manage media relations, and produce creative multimedia content, while also having a strong grounding in the business and management side of the arts. I’m proactive, creative, and deeply passionate about helping artists and cultural projects find their voice, grow their audience, and make a lasting impact.

Available to hire

I’m Sara Buganza, a public relations and communications professional specialized in the music and cultural industries. My background combines a Master’s in Economics and Management of Arts and Cultural Activities with hands-on experience in PR, social media, event management, and artist relations.

I’ve worked across Europe and the U.S. with independent artists, festivals, and media outlets. As PR Manager at Fame Hackers, I successfully led PR campaigns that boosted visibility for emerging musicians, coordinating with media outlets and industry professionals. I also managed social media and blog content, building engaged online communities.

My earlier experience as a Production Assistant for Festival Internazionale Green Music had me overseeing logistics for over 20 concerts and directly managing three events from their ideation to their execution.

Currently, I work freelance as a journalist, content creator, and social media manager. I write for platforms like Raandoom and EDMCult, run a column for Miscel Mouton dedicated to new music discoveries, and create music-focused video content on my project MiniDV Music Diary.

What sets me apart is my hybrid skill set: I can design PR strategies, write compelling copy, manage media relations, and produce creative multimedia content, while also having a strong grounding in the business and management side of the arts. I’m proactive, creative, and deeply passionate about helping artists and cultural projects find their voice, grow their audience, and make a lasting impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
Italian
Fluent
German
Intermediate
French
Intermediate

Work Experience

Music Festival Production Assistant at MASTRINI PRODUCTIONS
March 1, 2021 - September 1, 2021
Supported festival production tasks including on-site logistics, coordination with staff, artist liaison, and general event operations; contributed to run-of-show planning and on-site problem-solving.
PR Manager for Independent Artists at FAME HACKERS
August 1, 2022 - April 30, 2024
Managed social media content, PR campaigns, and artist partnerships; coordinated press outreach and interviews; contributed to marketing and branding strategies and blogger/influencer engagement.
Freelance Journalist at Raandoom Media
August 1, 2024 - Present
Contributed articles and interviews as a freelance journalist; covered music, culture and live events for diverse outlets; produced content remotely for international collaborators.
Talent Scout at MarteLIVE Europe
June 1, 2022 - August 1, 2022
Emergent Artists Recruiter for MArteLive Europe 2022, a European Art Contest for Artists Aged 18- 35, in which I honed my Networking and Relationship Building Skills
Content Creator & Social Media Manager at Freelance
August 1, 2025 - Present
Developing social media strategies, creating and editing content, copywriting, and managing communities for my personal profile across platforms, MiniDV Music Diary, where I talk about music and create aesthetic videos combined with tracks from my favourite emerging artists, filmed with my trusty 2002 Sony tape camcorder.
Freelance Journalist at Miscel Monton
December 1, 2024 - Present
Coordination of Interviews with exciting emerging musicians from all over the world, discovered on social media, for my own column, 'Doomscrolling Rewards in Music'.
Freelance Journalist at EDM Cult
August 1, 2025 - Present
Contributor to the magazine with articles on the contemporary electronic music panorama

Education

Bachelor’s Degree in Drama, Arts and Music Studies (DAMS) at Alma Mater Studiorum, Università di Bologna
September 1, 2018 - November 1, 2021
Master's Degree in Economics and Management of Arts and Cultural Activities at Ca’ Foscari University of Venice
September 1, 2022 - March 28, 2025
Modules: Arts & Cultural Businesses Economics, Management & Marketing; Statistics & Mathematics; Legislation;Historical-Artistic Area Final Thesis: “Afraid of Heights”: Independent Musicians’ Attitudes Towards Self-Promotion and Branding on Social Media

Qualifications

Basic Course for Sound Engineering
January 1, 2019 - January 1, 2019
Master in Music Management & Marketing
January 1, 2020 - January 1, 2020
IELTS Certificate, British Council (C1 Level)
January 1, 2021 - January 1, 2021
Training Course in Photoshop, Illustrator, InDesign
January 1, 2021 - January 1, 2021
Copywriting, Instagram Strategy, Project Management, PR Strategy, Event Management
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Computers & Electronics, Transportation & Logistics