Hi, I'm Sara Kohan, a full-stack B2B-specialized marketer with extensive experience in fast-paced agency environments. Based in Toronto, I thrive on building strong client relationships and managing complex projects that span paid media, content creation, and strategic marketing initiatives. In my full time role as a Digital marketing manager, I lead cross-functional teams to deliver high-impact campaigns, brand launches and websites. I can bring my agency experience and agile methods to you to get you moving quickly. Digital marketing is about optimization so tell me more about what you want to optimize by saying hello!

Sara Kohan

Hi, I'm Sara Kohan, a full-stack B2B-specialized marketer with extensive experience in fast-paced agency environments. Based in Toronto, I thrive on building strong client relationships and managing complex projects that span paid media, content creation, and strategic marketing initiatives. In my full time role as a Digital marketing manager, I lead cross-functional teams to deliver high-impact campaigns, brand launches and websites. I can bring my agency experience and agile methods to you to get you moving quickly. Digital marketing is about optimization so tell me more about what you want to optimize by saying hello!

Available to hire

Hi, I’m Sara Kohan, a full-stack B2B-specialized marketer with extensive experience in fast-paced agency environments. Based in Toronto, I thrive on building strong client relationships and managing complex projects that span paid media, content creation, and strategic marketing initiatives.

In my full time role as a Digital
marketing manager, I lead cross-functional teams to deliver high-impact campaigns, brand launches and websites. I can bring my agency experience and agile methods to you to get you moving quickly.

Digital marketing is about optimization so tell me more about what you want to optimize by saying hello!

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Work Experience

Digital Marketing Manager at Stryve Digital Marketing
June 1, 2023 - Present
Served as the main point of contact for clients including Sentinel Med Tech, Syngenta, Green Leaf Consulting, and Equitable. Built strong client relationships and led strategic discussions across teams, presenting confidently to stakeholders at all levels. Managed dozens of concurrent B2B client projects, including the agency’s largest brand launch in 15 years. Oversaw project timelines, deliverables, hours, and budgets using Jira. Supported clients with various tactics such as paid media strategy, messaging, sales enablement assets, and website optimizations. Head of content, responsible for ghostwriting, editing blogs, and managing case studies to strengthen the agency’s brand with high-quality SEO-driven content.
Digital Marketing Specialist at Stryve Digital Marketing
June 1, 2023 - July 30, 2025
Led retainer-based projects collaborating with developers and designers to enhance brand experiences through website optimizations and content creation. Strategized and executed multi-channel paid ad campaigns totaling over $97K across LinkedIn, X, Meta, and Google, driving measurable ROI for clients. Introduced Miro as a centralized collaboration tool, streamlining workflows and reducing overhead costs.
Digital Marketing Coordinator at Stryve Digital Marketing
September 1, 2022 - July 30, 2025
Executed tactical digital marketing tasks including email launches, chatbot management, paid campaigns, and content creation. Analyzed campaign data using Google Analytics and Looker Studio to inform strategies. Supported website launches through close collaboration with designers and developers.
AdvocateHub Campaign Specialist at Influitive
April 1, 2021 - July 30, 2025
Led content creation for B2B tech client campaigns on Influitive’s software for gated customer communities. Developed copy, visuals, and user flows focused on ROI, including generating reviews, social shares, downloads, and educational content consumption. Enhanced customer advocacy programs through community health analysis and creative campaign proposals alongside Community and Customer Success Managers.
Digital Marketing Manager at Stryve Digital Marketing
June 1, 2023 - Present
Served as the main point of contact for clients including Sentinel Med Tech, Syngenta, Green Leaf Consulting, and Equitable, managing strategic discussions across internal teams and client stakeholders of all levels. Led numerous B2B client projects including the agency’s largest brand launch in 15 years, managing timelines, deliverables, budgets, and reporting through Jira. Owned content creation as head of content, ghostwriting for founders, editing blogs, and producing SEO-driven case studies and landing pages.
Digital Marketing Specialist at Stryve Digital Marketing
June 1, 2023 - July 31, 2025
Led retainer-based projects driving brand experiences via website optimizations and content creation for clients such as GRAS, Cando Rails, and Syngenta. Strategized and implemented multi-channel paid ad campaigns on LinkedIn, X, Meta and Google, managing over $97K in budgets and delivering measurable ROI for B2B clients. Introduced Miro as a centralized collaboration tool, streamlining agency workflows and reducing overhead.
Digital Marketing Coordinator at Stryve Digital Marketing
September 1, 2022 - July 31, 2025
Executed tactical digital marketing initiatives including email launches, chatbot management, paid campaigns, and content creation for key accounts. Analyzed campaign results using Google Analytics and Looker Studio, supporting ongoing strategy improvements. Assisted in website launches working closely with design and development teams from discovery through launch for several clients.
AdvocateHub Campaign Specialist at Influitive
April 1, 2021 - July 31, 2025
Developed content for B2B tech client campaigns on Influitive’s proprietary software to increase customer advocacy through engagement activities such as reviews, social shares, and product feedback. Wrote copy, designed visuals, and created user flows targeting ROI-focused outcomes. Collaborated with Customer Success Managers and Community Managers to pitch creative campaign ideas and improve community health.

Education

Bachelor of Arts at University of Waterloo
January 1, 2012 - December 31, 2017
Post-graduate Certificate at Humber College
January 1, 2018 - December 31, 2019
Bachelor of Arts at University of Waterloo
January 1, 2015 - December 31, 2019
Post-graduate Music Business Certificate at Humber College
January 1, 2019 - December 31, 2019

Qualifications

Search Engine Marketing, SEO, PPC Certificate
January 11, 2030 - July 30, 2025
Search Engine Marketing, SEO, PPC Certificate
January 1, 2021 - December 31, 2021

Industry Experience

Software & Internet, Healthcare, Manufacturing, Agriculture & Mining, Professional Services, Media & Entertainment, Transportation & Logistics