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I'm a result-driven digital marketing leader with 8+ years of experience shaping brand and performance strategies across gaming, FMCG, tech, and tourism. I own the full funnel from awareness to retention, leveraging data to drive creative direction and building cross-functional campaigns that scale communities. Currently, I consult for Synkris Consulting (leading a five-person team on end-to-end tourism strategies) and Skinterest Store (seasonal launches across the MENA market). I excel at team leadership, campaign optimization, and translating business goals into measurable impact, with a track record of sustainable growth and mentoring high-performing teams.…I'm a result-driven digital marketing leader with 8+ years of experience shaping brand and performance strategies across gaming, FMCG, tech, and tourism. I own the full funnel from awareness to retention, leveraging data to drive creative direction and building cross-functional campaigns that scale communities. Currently, I consult for Synkris Consulting (leading a five-person team on end-to-end tourism strategies) and Skinterest Store (seasonal launches across the MENA market). I excel at team leadership, campaign optimization, and translating business goals into measurable impact, with a track record of sustainable growth and mentoring high-performing teams.

Sara Taifouri

Marketing Strategist, Marketing Consultant, Brand Strategist, +2

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I'm a result-driven digital marketing leader with 8+ years of experience shaping brand and performance strategies across gaming, FMCG, tech, and tourism. I own the full funnel from awareness to retention, leveraging data to drive creative direction and building cross-functional campaigns that scale communities. Currently, I consult for Synkris Consulting (leading a five-person team on end-to-end tourism strategies) and Skinterest Store (seasonal launches across the MENA market). I excel at team leadership, campaign optimization, and translating business goals into measurable impact, with a track record of sustainable growth and mentoring high-performing teams.…I'm a result-driven digital marketing leader with 8+ years of experience shaping brand and performance strategies across gaming, FMCG, tech, and tourism. I own the full funnel from awareness to retention, leveraging data to drive creative direction and building cross-functional campaigns that scale communities. Currently, I consult for Synkris Consulting (leading a five-person team on end-to-end tourism strategies) and Skinterest Store (seasonal launches across the MENA market). I excel at team leadership, campaign optimization, and translating business goals into measurable impact, with a track record of sustainable growth and mentoring high-performing teams.

Available to hire

I’m a result-driven digital marketing leader with 8+ years of experience shaping brand and performance strategies across gaming, FMCG, tech, and tourism. I own the full funnel from awareness to retention, leveraging data to drive creative direction and building cross-functional campaigns that scale communities.

Currently, I consult for Synkris Consulting (leading a five-person team on end-to-end tourism strategies) and Skinterest Store (seasonal launches across the MENA market). I excel at team leadership, campaign optimization, and translating business goals into measurable impact, with a track record of sustainable growth and mentoring high-performing teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Arabic

Fluent

Spanish; Castilian

Intermediate

Work Experience

Digital Marketing Consultant at Synkris Consulting

June 1, 2025 - Present

Own the full marketing funnel for tourism clients, leading a five-person team across strategy, creative, and digital execution. Designed and deployed integrated marketing plans that contributed to increased user engagement and measurable revenue uplift in the tourism sector. Conducted audience segmentation and market research to shape positioning, resulting in more effective targeting and improved campaign ROI. Built capacity-building programs for local tourism establishments.

Marketing Strategy Consultant at Skinterest Store

January 1, 2025 - Present

Designed and implemented full-funnel go-to-market strategies for seasonal product launches in the MENA market, driving 15% growth in market penetration. Defined a brand repositioning strategy rooted in emotional triggers (skin liberation, self-acceptance), increasing time-on-site by 32% and add-to-cart rates by 18% in two months. Optimized the e-commerce purchase journey, reducing cart abandonment from 78% to 61% by improving trust signals and checkout flow.

Game Marketing Operations MENA at Garena

October 1, 2022 - October 1, 2024

Delivered double-digit user acquisition growth across MENA by leading multi-channel UA campaigns (Meta, TikTok, YouTube). Built regional onboarding and retention flows that lifted retention by 10% and extended player lifecycle. Spearheaded in-game events and e-tournaments on Twitch & Discord, boosting brand engagement by 12% and driving a 20% increase in new users. Reported on CPI, ROAS, LTV, and retention KPIs, improving campaign ROI by 15% through data-led optimization.

Co-Founder / CMO at Acronym Agency

January 1, 2020 - August 1, 2022

Co-founded a 360° marketing agency, expanding into AR/VR solutions and securing long-term client contracts while diversifying revenue streams. Led a cross-functional team of 6+ staff and contractors across creative, media, and tech, delivering integrated campaigns with high client satisfaction. Directed AR/VR marketing projects that increased client engagement and positioned the agency as an early mover in immersive brand experiences. Managed budgets and resources to improve profitability while scaling services.

Business Development Director at Brand Activation Morocco

May 1, 2019 - December 1, 2019

Designed and executed brand activations for FMCG and aviation clients (Johnson & Johnson, Air Arabia, Bimbo), increasing engagement and inquiries. Delivered on-time and on-budget completion for multiple campaigns, and strengthened client retention through tailored activation strategies and consistent reporting.

Customer Loyalty & CRM Strategy Lead at Opel

April 1, 2018 - April 1, 2019

Built and launched the Opel Privilege loyalty program, boosting customer retention by 12% and service satisfaction by 20%. Used data-driven insights to personalize customer journeys, improving customer experience, and coordinated IT, sales, and after-sales teams to integrate CRM into marketing operations, raising loyalty by 10%.