I’m Sharaf Sanusi, a passionate brand identity designer committed to crafting visual systems that tell authentic stories and inspire trust. Having worked with both individual and corporate brands, I’ve developed a keen eye for detail and a strong grasp of strategic thinking. I help businesses express their values through thoughtful design that balances clarity, culture, and creativity. My approach combines research, cultural insight, and clean visual storytelling to create brands that resonate with both local and global audiences. My work spans diverse industries—from fashion to consulting—but my focus remains constant: building brand systems that are timeless, strategic, and deeply human.…

Sharaf

I’m Sharaf Sanusi, a passionate brand identity designer committed to crafting visual systems that tell authentic stories and inspire trust. Having worked with both individual and corporate brands, I’ve developed a keen eye for detail and a strong grasp of strategic thinking. I help businesses express their values through thoughtful design that balances clarity, culture, and creativity. My approach combines research, cultural insight, and clean visual storytelling to create brands that resonate with both local and global audiences. My work spans diverse industries—from fashion to consulting—but my focus remains constant: building brand systems that are timeless, strategic, and deeply human.…

Available to hire

I’m Sharaf Sanusi, a passionate brand identity designer committed to crafting visual systems that tell authentic stories and inspire trust. Having worked with both individual and corporate brands, I’ve developed a keen eye for detail and a strong grasp of strategic thinking.

I help businesses express their values through thoughtful design that balances clarity, culture, and creativity. My approach combines research, cultural insight, and clean visual storytelling to create brands that resonate with both local and global audiences.

My work spans diverse industries—from fashion to consulting—but my focus remains constant: building brand systems that are timeless, strategic, and deeply human.

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Language

English
Fluent
Arabic
Intermediate
Spanish; Castilian
Beginner
Russian
Beginner

Work Experience

Brand Designer at Dtotal Consult
June 5, 2023 - Present
As a Brand and Visual Designer at Dtotal, I am responsible for developing and executing creative design solutions that strengthen the company’s digital presence and brand consistency across all platforms. My role bridges strategic communication and visual storytelling to support Dtotal’s marketing objectives, property campaigns, and corporate identity. My Key Responsibilities include: - Conceptualize and design brand identity systems, marketing materials, and digital assets aligned with Dtotal’s brand vision. - Collaborate with the marketing and management teams to develop creative direction for social media, advertising, and promotional campaigns. - Design and maintain cohesive visual templates for online listings, flyers, social posts, and presentations. - Ensure all visuals communicate professionalism, trust, and alignment with Dtotal’s core brand values. - Conduct visual research and apply current design and real estate marketing trends to improve engagement. - Support the creation of brand guidelines and ensure consistent implementation across touchpoints. - Provide input on brand strategy, storytelling, and audience experience for new campaigns and partnerships.
Brand Designer at Nabeen
September 9, 2024 - Present
As the Brand Identity and Visual Designer at Nabeen, I develop and manage the creative direction that defines the brand’s visual voice across all platforms. Nabeen is a fabric brand rooted in cultural storytelling, and my work focuses on translating that heritage into modern, compelling design expressions that resonate with a diverse audience. I am responsible for: - Designing and maintaining Nabeen’s brand identity system, ensuring visual consistency across print, digital, and social media platforms. - Collaborating with the brand and content teams to develop campaign visuals that celebrate Northern culture and craftsmanship. - Creating social media content calendars, layouts, and stories aligned with Nabeen’s marketing goals and brand aesthetics. - Conducting design research to integrate cultural patterns, colors, and motifs that reflect Northern Nigerian identity. - Developing catalogue look books, promotional materials, and brand assets for online and offline campaigns. - Upholding the brand’s visual narrative, emphasizing authenticity, creativity, and cultural pride.
Brand Designer at Elite Merchandise
January 4, 2021 - July 26, 2024
As the Brand Identity and Visual Designer at Elie Merchandise, I led the creative development and visual direction that define the brand’s modern textile identity. My role involved blending contemporary aesthetics with traditional fabric artistry to build a brand that reflects elegance, quality, and cultural pride. Key responsibilities I had include: - Develop and implement Elie Fabrics’ brand identity system, ensuring consistency across all digital and print touchpoints. - Design campaign materials, social media assets, and promotional visuals that highlight the brand’s craftsmanship and fabric quality. - Collaborate with the marketing and photography teams to create visually engaging story-driven campaigns. - Conduct design and trend research to infuse modern textile influences while maintaining the brand’s cultural essence. - Create packaging designs, catalog layouts, and look books that enhance brand perception and customer engagement. - Ensure all design outputs align with the brand’s vision of style, authenticity, and sophistication.

Education

Brand Identity Design: Start to Finish at Udemy
January 11, 2021 - August 27, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Real Estate & Construction, Healthcare, Non-Profit Organization, Travel & Hospitality
    paper Flourish Organic

    Project Title: Brand Identity Design for Flourish Organic
    Client: Flourish Organic
    Industry: Food & Agriculture
    PROJECT OVERVIEW:
    Flourish Organic is an emerging organic food company specializing in producing high-quality, healthy snacks and pantry staples made from the finest organic ingredients. The brand was founded with a strong commitment to promoting healthy living and sustainable farming practices, positioning itself as a trusted choice for consumers seeking nutritious and eco-conscious food options.

    DESIGN OBJECTIVES:
    As the Brand Identity Designer, my task was to create a fresh, natural, and trustworthy visual identity that reflects the brand’s focus on purity, wellness, and sustainability. The identity needed to communicate a sense of freshness and quality while appealing to both health-conscious individuals and modern households.

    DESIGN APPROACH:

    • Developed a logo and visual identity system that embodies growth, nature, and nourishment.
    • Chose a color palette inspired by earth tones and organic produce, emphasizing vitality and environmental care.
    • Selected typography and design elements that balance modern simplicity with natural authenticity.
    • Designed packaging concepts, brand stationery, and digital assets to create a consistent brand presence across touchpoints.
    • Integrated sustainable design principles to reflect the company’s eco-friendly mission.

    OUTCOME:
    The final brand identity captures Flourish Organic’s essence of health, freshness, and sustainability. The visuals help position the company as a modern organic brand rooted in trust, care, and a genuine passion for better living.

    paper D&B Clothing

    Client: D&B Clothing

    Industry: Fashion & Apparel

    Project Overview:
    D&B Clothing is a modern Nigerian fashion brand born out of the love to help people stand out in quality attires. The brand specializes in male and female clothing materials—such as Ankara, Adire, and Chiffon—and prides itself on offering stylish, high-quality fabrics at affordable prices. Their mission is rooted in the belief that people can “slay and look dope without breaking the bank.”

    Design Objective:
    As the Brand Designer, my goal was to translate D&B Clothing’s youthful energy and focus on quality into a bold, relatable, and modern identity system. The brand needed a visual language that resonated with its diverse audience while reflecting its values of People, Professionalism, Originality, Confidence, and Luxury.

    Design Approach:

    • Developed a vibrant visual identity that merges cultural richness with modern fashion sensibilities.
    • Crafted a logo system that reflects elegance, accessibility, and self-expression.
    • Designed color palettes, typography, and brand patterns that communicate luxury and authenticity while maintaining affordability.
    • Created social media templates and marketing materials to maintain brand consistency across digital platforms.

    Outcome:
    The final identity system positioned D&B Clothing as a confident, fashion-forward brand that celebrates individuality and style. The visuals effectively capture the brand’s personality—bold yet approachable, luxurious yet accessible.

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