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Hi, I’m Sarah Rushworth, a strategic marketing and digital communications professional focused on leading teams, driving growth and elevating brands in purpose-led and commercial settings. I thrive on building scalable marketing functions, aligning brand strategy with measurable business outcomes, and delivering initiatives that resonate with diverse audiences. Most recently, I led the digital engagement strategy for The Vegan Society as Digital Communications Manager (interim) while completing an MBA focused on commercial innovation in the charity sector. I’ve built and led B2B marketing capabilities at Anthony Nolan, developed governance and analytics-driven approaches, and I’m passionate about delivering measurable impact for causes I care about.…Hi, I’m Sarah Rushworth, a strategic marketing and digital communications professional focused on leading teams, driving growth and elevating brands in purpose-led and commercial settings. I thrive on building scalable marketing functions, aligning brand strategy with measurable business outcomes, and delivering initiatives that resonate with diverse audiences. Most recently, I led the digital engagement strategy for The Vegan Society as Digital Communications Manager (interim) while completing an MBA focused on commercial innovation in the charity sector. I’ve built and led B2B marketing capabilities at Anthony Nolan, developed governance and analytics-driven approaches, and I’m passionate about delivering measurable impact for causes I care about.

Sarah Rushworth

Marketing Strategist, Brand Strategist, Brand Designer, +2

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Hi, I’m Sarah Rushworth, a strategic marketing and digital communications professional focused on leading teams, driving growth and elevating brands in purpose-led and commercial settings. I thrive on building scalable marketing functions, aligning brand strategy with measurable business outcomes, and delivering initiatives that resonate with diverse audiences. Most recently, I led the digital engagement strategy for The Vegan Society as Digital Communications Manager (interim) while completing an MBA focused on commercial innovation in the charity sector. I’ve built and led B2B marketing capabilities at Anthony Nolan, developed governance and analytics-driven approaches, and I’m passionate about delivering measurable impact for causes I care about.…Hi, I’m Sarah Rushworth, a strategic marketing and digital communications professional focused on leading teams, driving growth and elevating brands in purpose-led and commercial settings. I thrive on building scalable marketing functions, aligning brand strategy with measurable business outcomes, and delivering initiatives that resonate with diverse audiences. Most recently, I led the digital engagement strategy for The Vegan Society as Digital Communications Manager (interim) while completing an MBA focused on commercial innovation in the charity sector. I’ve built and led B2B marketing capabilities at Anthony Nolan, developed governance and analytics-driven approaches, and I’m passionate about delivering measurable impact for causes I care about.

Available to hire

Hi, I’m Sarah Rushworth, a strategic marketing and digital communications professional focused on leading teams, driving growth and elevating brands in purpose-led and commercial settings. I thrive on building scalable marketing functions, aligning brand strategy with measurable business outcomes, and delivering initiatives that resonate with diverse audiences.

Most recently, I led the digital engagement strategy for The Vegan Society as Digital Communications Manager (interim) while completing an MBA focused on commercial innovation in the charity sector. I’ve built and led B2B marketing capabilities at Anthony Nolan, developed governance and analytics-driven approaches, and I’m passionate about delivering measurable impact for causes I care about.

Skills

Branding

Copywriting

SEO

Experience Level

Branding

Expert

Copywriting

Expert

SEO

Expert

Work Experience

Digital Communications Manager (interim) at The Vegan Society

February 1, 2025 - Present

Leading organisation-wide digital engagement strategy to grow brand, supporter acquisition and fundraising across web and social. Manages the Digital Communications team, driving innovation, accountability and high performance. Oversees digital marketing, content strategy, SEO, analytics and UX to optimise visibility and engagement; controls budgets and procurement; leverages data-driven KPIs; champions accessibility and brand integrity; acts as strategic partner to senior leadership on digital opportunities.

Senior Marketing Manager, B2B at Anthony Nolan

July 1, 2023 - February 1, 2025

Led the commercial marketing strategy to grow market share and revenue across transplant, cell and gene therapy and laboratory services. Repositioned the commercial offering within the charity context, led 2024 brand proposition and value narrative, and introduced an audience-centric model to improve lead generation and retention. Defined the commercial portfolio and go-to-market strategy with senior stakeholders; built a cross-functional team and established marketing governance with analytics and campaign optimisation.

Marketing Manager, B2B at Anthony Nolan

November 1, 2021 - July 1, 2023

Launched and led the first comprehensive marketing strategy for Anthony Nolan’s commercial services, driving awareness, pipeline growth and revenue diversification. Executed multi-channel campaigns (digital, events, partnerships); defined product propositions; built internal engagement programmes; managed agencies to deliver cost-effective, high-impact campaigns; established a sustainable marketing function.

Marketing Manager at Oxford University Press

August 1, 2020 - November 1, 2021

Directed marketing strategy for the Social Sciences books and journals portfolio, aligning digital-first objectives with academic publishing goals. Led a global marketing team, implemented development frameworks and succession planning.

Associate Marketing Manager at Oxford University Press

March 1, 2018 - August 1, 2020

Marketing portfolio for high-revenue academic medical journals; formulated marketing strategies and implemented campaigns across the full mix (SEO, PPC, social, email, print, online advertising). Reported to senior leadership and supported a multimillion-pound renewal bid and tender to expand the journal portfolio; led team development and cross-functional collaboration.

Marketing Officer at University of Oxford, Department for Continuing Education

January 1, 2017 - March 1, 2018

Marketing Officer responsible for campaigns and communications to support continuing education initiatives; contributed to broader marketing objectives and stakeholder engagement.

Sales & Marketing Manager at JCS Online Resources

January 1, 2013 - October 1, 2013

Led sales and marketing initiatives, developing campaigns and customer engagement strategies to grow revenue.

Business Development Manager at Agenda Consulting

October 1, 2013 - June 1, 2016

Directed business development activities, facilitating partnerships and growth opportunities for clients.