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I believe the best marketing doesn't feel like marketing. Over a decade at HSN, I built that philosophy into a career, developing audience-centric strategies for $500M+ product categories and crafting narratives that turned browsers into buyers across TV, digital, and social. Before that, award-winning work in public radio taught me that storytelling is always the foundation. A recent Professional Certificate in Digital Marketing deepened that toolkit with formal training in customer segmentation, SEO, email marketing, Google Analytics, and AI-driven optimization. Whether it's a radio story or a $500M sales strategy, what has always driven me is the same thing: making the right person feel like you're speaking directly to them.…I believe the best marketing doesn't feel like marketing. Over a decade at HSN, I built that philosophy into a career, developing audience-centric strategies for $500M+ product categories and crafting narratives that turned browsers into buyers across TV, digital, and social. Before that, award-winning work in public radio taught me that storytelling is always the foundation. A recent Professional Certificate in Digital Marketing deepened that toolkit with formal training in customer segmentation, SEO, email marketing, Google Analytics, and AI-driven optimization. Whether it's a radio story or a $500M sales strategy, what has always driven me is the same thing: making the right person feel like you're speaking directly to them.

Sarah Curran Caton

Digital Marketer, Brand Strategist, Content Creator, +2

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I believe the best marketing doesn't feel like marketing. Over a decade at HSN, I built that philosophy into a career, developing audience-centric strategies for $500M+ product categories and crafting narratives that turned browsers into buyers across TV, digital, and social. Before that, award-winning work in public radio taught me that storytelling is always the foundation. A recent Professional Certificate in Digital Marketing deepened that toolkit with formal training in customer segmentation, SEO, email marketing, Google Analytics, and AI-driven optimization. Whether it's a radio story or a $500M sales strategy, what has always driven me is the same thing: making the right person feel like you're speaking directly to them.…I believe the best marketing doesn't feel like marketing. Over a decade at HSN, I built that philosophy into a career, developing audience-centric strategies for $500M+ product categories and crafting narratives that turned browsers into buyers across TV, digital, and social. Before that, award-winning work in public radio taught me that storytelling is always the foundation. A recent Professional Certificate in Digital Marketing deepened that toolkit with formal training in customer segmentation, SEO, email marketing, Google Analytics, and AI-driven optimization. Whether it's a radio story or a $500M sales strategy, what has always driven me is the same thing: making the right person feel like you're speaking directly to them.

Available to hire

I believe the best marketing doesn’t feel like marketing. Over a decade at HSN, I built that philosophy into a career, developing audience-centric strategies for $500M+ product categories and crafting narratives that turned browsers into buyers across TV, digital, and social. Before that, award-winning work in public radio taught me that storytelling is always the foundation. A recent Professional Certificate in Digital Marketing deepened that toolkit with formal training in customer segmentation, SEO, email marketing, Google Analytics, and AI-driven optimization. Whether it’s a radio story or a $500M sales strategy, what has always driven me is the same thing: making the right person feel like you’re speaking directly to them.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Work Experience

Senior Sales Strategy Partner at HOME SHOPPING NETWORK (HSN), St. Petersburg, FL

January 1, 2023 - December 31, 2025

Generated creative data-driven, audience-centric brand and product strategies through the development of compelling narratives and content. Drove engagement, conversion, and customer growth using a multi-channel approach. Oversaw global campaigns, merchandising coordination, vendor collaboration, and content creation across diverse formats, ensuring brand alignment and sales optimization on all platforms. Spearheaded sales strategy for product categories totaling $500M+ in gross sales and 300K+ new customers in 2024 by leveraging merchandising, production, and editing expertise. Drove cross-functional collaboration with Legal, QA, Social and Digital teams, and external vendors to maintain cohesive messaging and brand integrity across all platforms. Utilized consumer insights and KPIs to craft engaging product and brand narratives, making actionable recommendations to improve reach and effectiveness. Orchestrated live streaming and influencer events that delivered exclusive content and

Category Producer at HOME SHOPPING NETWORK (HSN), St. Petersburg, FL

January 1, 2019 - December 31, 2023

Led end-to-end development and execution of dynamic digital and TV retail experiences across multiple platforms. Delivered content and creative strategy across diverse product categories including beauty, fashion, home goods, electronics, jewelry, and crafting. Managed and mentored a team of 5. Oversaw production and asset development for Beauty brands generating $375M+ in gross sales in 2022, ensuring high-quality content and flawless execution. Served as long-lead Producer and Project Manager for QVC & HSN’s Beauty with Benefits campaign, helping raise $2.5M+ for CEW’s Cancer & Careers nonprofit through compelling storytelling and seamless event execution. Led high-performing team, fostering collaboration and accountability to meet aggressive timelines and program goals. Promoted to Senior Sales Strategy Partner for consistently delivering high-impact, sales-driving content and demonstrating strong leadership and cross-functional execution. Fostered the execution and implementati

Associate Producer at HOME SHOPPING NETWORK (HSN), St. Petersburg, FL

January 1, 2016 - December 31, 2019

Provided asset and production support for brands in Beauty, Electronics, Crafts, Home Goods, Jewelry, and more. Promoted for excellence in event and broadcast leadership, creative innovation, attention to detail, and effective collaboration with internal teams and external vendors.

Live Broadcast Assistant Producer at HOME SHOPPING NETWORK (HSN), St. Petersburg, FL

January 1, 2013 - December 31, 2016

Provided production and talent support for 24/7 live broadcasts. Supported on-air vendors and talent ranging from propping, asset reviews, scheduling, and long-lead production feedback.

On-Air Host, Producer, Reporter, Project Manager at WUSF & WUFT, NATIONAL PUBLIC RADIO, Tampa & Gainesville, FL

January 1, 2009 - December 31, 2013

Awarded Associated Press’ Best Series Finalist for 3-part radio mini-series highlighting struggles service members face when re-integrating into civilian life (OIF & OEF) and focusing on women veterans.