Available to hire
Hi, I’m Sarah (Curran) Caton, a marketing strategist with 10+ years of experience building audience-centric campaigns across digital, social, video, and live channels. I translate complex product stories into clear, compelling brand narratives that drive awareness, engagement, and conversion. I have hands-on experience with clean beauty and ingredient-transparent brands such as Doll 10, bareMinerals, Nakery, and more. I speak clean-label messaging and translate those values into content that builds consumer trust, with expertise spanning end-to-end content strategy, email marketing, SEO, video production, and AI-driven optimization while maintaining brand voice and visual identity across all touchpoints.
I’m excited to relocate to Zurich and continue delivering marketing programs that resonate with audiences and convert across channels, using data-driven insights, storytelling, and cross-functional collaboration to drive growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Work Experience
Senior Sales Strategy Partner at HOME SHOPPING NETWORK (HSN), St. Petersburg, FL
January 1, 2023 - December 31, 2025Generated creative data-driven, audience-centric brand and product strategies through the development of compelling narratives and content. Drove engagement, conversion, and customer growth using a multi-channel approach. Oversaw global campaigns, merchandising coordination, vendor collaboration, and content creation across diverse formats, ensuring brand alignment and sales optimization on all platforms. Spearheaded sales strategy for product categories totaling $500M+ in gross sales and 300K+ new customers in 2024 by leveraging merchandising, production, and editing expertise. Drove cross-functional collaboration with Legal, QA, Social and Digital teams, and external vendors to maintain cohesive messaging and brand integrity across all platforms. Utilized consumer insights and KPIs to craft engaging product and brand narratives, making actionable recommendations to improve reach and effectiveness. Orchestrated live streaming and influencer events that delivered exclusive content and
Category Producer at HOME SHOPPING NETWORK (HSN), St. Petersburg, FL
January 1, 2019 - December 31, 2023Led end-to-end development and execution of dynamic digital and TV retail experiences across multiple platforms. Delivered content and creative strategy across diverse product categories including beauty, fashion, home goods, electronics, jewelry, and crafting. Managed and mentored a team of 5. Oversaw production and asset development for Beauty brands generating $375M+ in gross sales in 2022, ensuring high-quality content and flawless execution. Served as long-lead Producer and Project Manager for QVC & HSN’s Beauty with Benefits campaign, helping raise $2.5M+ for CEW’s Cancer & Careers nonprofit through compelling storytelling and seamless event execution. Led high-performing team, fostering collaboration and accountability to meet aggressive timelines and program goals. Promoted to Senior Sales Strategy Partner for consistently delivering high-impact, sales-driving content and demonstrating strong leadership and cross-functional execution. Fostered the execution and implementati
Associate Producer at HOME SHOPPING NETWORK (HSN), St. Petersburg, FL
January 1, 2016 - December 31, 2019Provided asset and production support for brands in Beauty, Electronics, Crafts, Home Goods, Jewelry, and more. Promoted for excellence in event and broadcast leadership, creative innovation, attention to detail, and effective collaboration with internal teams and external vendors.
Live Broadcast Assistant Producer at HOME SHOPPING NETWORK (HSN), St. Petersburg, FL
January 1, 2013 - December 31, 2016Provided production and talent support for 24/7 live broadcasts. Supported on-air vendors and talent ranging from propping, asset reviews, scheduling, and long-lead production feedback.
On-Air Host, Producer, Reporter, Project Manager at WUSF & WUFT, NATIONAL PUBLIC RADIO, Tampa & Gainesville, FL
January 1, 2009 - December 31, 2013Awarded Associated Press’ Best Series Finalist for 3-part radio mini-series highlighting struggles service members face when re-integrating into civilian life (OIF & OEF) and focusing on women veterans.
Sr. Sales Strategy Partner at Home Shopping Network (HSN)
March 1, 2023 - July 1, 2025Generated data‑driven, audience‑centric brand and product strategies; drove engagement, conversion, and customer growth using a multi‑channel approach; oversaw global campaigns, merchandising coordination, vendor collaboration, and content creation across formats; spearheaded a $500M+ category sales strategy and 2024 growth through merchandising, production, and editorial initiatives; led cross‑functional collaboration with Legal, QA, Social, and Digital teams and external vendors to maintain cohesive messaging and brand integrity; orchestrated live streaming and influencer events to enhance product understanding and loyalty.
Category Producer at Home Shopping Network (HSN)
September 1, 2019 - March 1, 2023Led end‑to‑end development and execution of dynamic digital and TV retail experiences across Beauty, Fashion, Home Goods, Electronics, Jewelry, and Crafting; delivered high‑quality content and asset development for Beauty brands generating $375M+ in gross sales in 2022; served as long‑lead Producer and Project Manager for QVC & HSN’s Beauty with Benefits campaign, raising $2.5M+ for CEW’s Cancer & Careers; managed a cross‑functional team of 5 and maintained program timelines and SOPs to enhance efficiency and program impact.
Associate Producer at Home Shopping Network (HSN)
August 1, 2016 - September 1, 2019Provided asset and production support for brands across Beauty, Electronics, Crafts, Home Goods, Jewelry, and more; promoted to Senior Sales Strategy Partner for consistently delivering high‑impact, sales‑driving content and cross‑functional execution; led live events and ensured brand integrity across platforms.
Live Broadcast Assistant Producer at Home Shopping Network (HSN)
April 1, 2013 - August 1, 2016Provided production and talent support for 24/7 live broadcasts; assisted on‑air vendors and talent with propping, asset reviews, scheduling, and long‑lead production feedback to ensure smooth on‑air execution.
On‑Air Host, Producer, Reporter, Project Manager at WUSF & WUFT, National Public Radio
January 1, 2009 - December 31, 2013 Hosted, produced, and reported across public radio segments; managed projects from concept through execution, coordinating cross‑functional teams to deliver high‑quality storytelling and engaging programming.
Sr. Sales Strategy Partner at HOME SHOPPING NETWORK
March 1, 2023 - July 1, 2025Generated creative, data-driven and audience-centric brand and product strategies through narrative development and multi-channel content. Drove engagement, conversion, and customer growth across global campaigns, merchandising, vendor collaborations, and content creation. Brand collaborations included tarte, Lancôme, Benefit, Too Faced, Nakery, Korres, bareMinerals and more. Led sales strategy for product categories totaling $500M+ in gross sales and 300K+ new customers in 2024. Collaborated with Legal, QA, Social and Digital teams, and external vendors to ensure cohesive messaging and brand integrity across all platforms. Orchestrated live streaming and influencer events, delivering exclusive content and real-time audience interaction. Championed cross-functional initiatives including leadership of HSN’s Every Mind Counts ERG to advance inclusivity and mental health awareness through education and community engagement. Leveraged AI capabilities to automate workflows and enhance na
Category Producer at HOME SHOPPING NETWORK
September 1, 2019 - March 1, 2023Led end-to-end development and execution of dynamic digital and TV retail experiences across multiple platforms. Delivered content and creative strategies across beauty, fashion, home goods, electronics, jewelry, and crafting. Oversaw production and asset development for Beauty brands generating $375M+ in gross sales in 2022, ensuring high-quality content and flawless execution. Served as long-lead Producer and Project Manager for QVC & HSN’s Beauty with Benefits campaign, helping raise $2.5M+ for CEW’s Cancer & Careers nonprofit through compelling storytelling and seamless event execution. Led a high-performing team of 5, fostering collaboration and accountability to meet aggressive timelines and program goals. Promoted to Senior Sales Strategy Partner for consistently delivering high-impact, sales-driving content and cross-functional execution. Fostered SOPs across the company to enhance efficiency and streamline communication.
Associate Producer at HOME SHOPPING NETWORK
August 1, 2016 - September 1, 2019Provided asset and production support for brands in Beauty, Electronics, Crafts, Home Goods, Jewelry, and more. Recognized for excellence in event and broadcast leadership, creative innovation, attention to detail, and effective collaboration with internal teams and external vendors.
Live Broadcast Assistant Producer at HOME SHOPPING NETWORK
April 1, 2013 - August 1, 2016Provided production and talent support for 24/7 live broadcasts. Supported on-air vendors and talent ranging from propping, asset reviews, scheduling, and long-lead production feedback.
On-Air Host, Producer, Reporter, Project Manager at WUSF & WUFT, National Public Radio
January 1, 2009 - January 1, 2013On-air host and producer for NPR stations WUSF & WUFT, delivering features, reporting, and project management across multiple programs.
Education
Bachelor of Science in Communications at University of Florida
January 11, 2030 - January 1, 2010Professional Certificate in Digital Marketing at Kellogg School of Management, Northwestern University
January 1, 2026 - April 6, 2026Professional Certificate in Digital Marketing at Northwestern University | Kellogg School of Management
January 11, 2030 - January 1, 2026Bachelor of Science in Communication at University of Florida, Gainesville, FL
January 11, 2030 - January 1, 2010Professional Certificate in Digital Marketing at Northwestern University, Kellogg School of Management
January 1, 2026 - January 1, 2026Bachelor of Science in Communication at University of Florida, Gainesville, FL
January 11, 2030 - January 1, 2010Qualifications
Professional Certificate in Digital Marketing
January 1, 2026 - April 6, 2026Professional Certificate in Digital Marketing
January 11, 2030 - January 1, 2026Professional Certificate in Digital Marketing
January 1, 2026 - January 1, 2026Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Other, Software & Internet, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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