Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a senior branding and packaging designer with over 15 years’ experience across FMCG brands. During my 10 years with the in-house team at Waitrose & Partners, I worked across large food ranges from concept through to shelf, designing and art working packaging and POS while working closely with buyers, technologists and printers. I’m very comfortable with independent working, production, tight deadlines and real-world retail design.…I’m a senior branding and packaging designer with over 15 years’ experience across FMCG brands. During my 10 years with the in-house team at Waitrose & Partners, I worked across large food ranges from concept through to shelf, designing and art working packaging and POS while working closely with buyers, technologists and printers. I’m very comfortable with independent working, production, tight deadlines and real-world retail design.

Sarah Chisholm

PRO

Packaging Designer, Brand Designer, Graphic Designer, +7





I’m a senior branding and packaging designer with over 15 years’ experience across FMCG brands. During my 10 years with the in-house team at Waitrose & Partners, I worked across large food ranges from concept through to shelf, designing and art working packaging and POS while working closely with buyers, technologists and printers. I’m very comfortable with independent working, production, tight deadlines and real-world retail design.…I’m a senior branding and packaging designer with over 15 years’ experience across FMCG brands. During my 10 years with the in-house team at Waitrose & Partners, I worked across large food ranges from concept through to shelf, designing and art working packaging and POS while working closely with buyers, technologists and printers. I’m very comfortable with independent working, production, tight deadlines and real-world retail design.

Available to hire

Exeter, United Kingdom

I’m a senior branding and packaging designer with over 15 years’ experience across FMCG brands. During my 10 years with the in-house team at Waitrose & Partners, I worked across large food ranges from concept through to shelf, designing and art working packaging and POS while working closely with buyers, technologists and printers. I’m very comfortable with independent working, production, tight deadlines and real-world retail design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Intermediate

Photo

Intermediate

Language

English

Fluent

Work Experience

Senior Designer at Hartnack & Company

January 1, 2025 - Present

Sole graphic designer responsible for all creative output, ensuring brand values across touchpoints. Designs products, print and digital ads, social media content, and updates the website, aligning with brand guidelines to maintain consistency and impact.

Freelance Graphic Designer at Self-Employed / Freelance

January 1, 2022 - January 1, 2025

Broad design experience both in-house and at well-known branding and packaging agencies, working on FMCG packaging and related branding, print, and digital design.

Senior Freelance Graphic Designer at Zephyr-Creative

January 1, 2018 - January 1, 2022

Senior designer on health and wellness brands including branding, print, digital, magazine layout, and packaging design.

Senior Graphic Designer (Contract) at Waitrose & Partners

January 1, 2007 - January 1, 2018

Over 10 years with the in-house team across categories including fresh produce, convenience, grocery, seasonal and homeware. Designed and implemented large-scale product ranges from concept to shelf, including Waitrose Home and Good to Go, managing time, supplier meetings, and tight deadlines. Roles included FMCG packaging & POS, presenting designs to directors & buyers, art direction (photography and illustration), branding and brand guidelines, and producing design/artwork files with proofs.

Freelance Graphic Designer at Self-employed

January 1, 2022 - January 1, 2025

Broad design experience working in-house and in branding & packaging agencies on FMCG packaging.