“I don't dream at night, I dream all day. I’m dreaming for a living.” -Steven Spielberg. This quote perfectly encapsulates my philosophy: a constant drive to innovate, challenge the status quo, and craft visionary campaigns that leave a lasting impact. With 9 years of hands-on experience in social media strategy and digital marketing, I thrive on transforming bold ideas into measurable brand success. I specialize in creating content that not only cuts through the noise but also drives real engagement and conversions. Whether it’s leveraging short-form video, developing engaging campaigns, or utilizing A/B testing to optimize ad performance, I’m always working to push creative boundaries and deliver results. A filmmaker at heart, I bring a visual-first approach to every project, ensuring your brand stands out through compelling storytelling that connects with audiences on a deeper level. I also stay ahead of the curve by researching emerging trends and executing cutting-edge strategies. Outside of campaign creation, you’ll find me exploring new creative projects, practicing fencing or archery, and fueling my inspiration at a local coffee shop. Ready to take your brand’s social media presence to the next level? Let’s collaborate and make it happen! For a current resume and portfolio, please visit my website: _Website not available. Sign in: https://www.twine.net/signup_…

Sarah Felicity Root

“I don't dream at night, I dream all day. I’m dreaming for a living.” -Steven Spielberg. This quote perfectly encapsulates my philosophy: a constant drive to innovate, challenge the status quo, and craft visionary campaigns that leave a lasting impact. With 9 years of hands-on experience in social media strategy and digital marketing, I thrive on transforming bold ideas into measurable brand success. I specialize in creating content that not only cuts through the noise but also drives real engagement and conversions. Whether it’s leveraging short-form video, developing engaging campaigns, or utilizing A/B testing to optimize ad performance, I’m always working to push creative boundaries and deliver results. A filmmaker at heart, I bring a visual-first approach to every project, ensuring your brand stands out through compelling storytelling that connects with audiences on a deeper level. I also stay ahead of the curve by researching emerging trends and executing cutting-edge strategies. Outside of campaign creation, you’ll find me exploring new creative projects, practicing fencing or archery, and fueling my inspiration at a local coffee shop. Ready to take your brand’s social media presence to the next level? Let’s collaborate and make it happen! For a current resume and portfolio, please visit my website: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

“I don’t dream at night, I dream all day. I’m dreaming for a living.” -Steven Spielberg. This quote perfectly encapsulates my philosophy: a constant drive to innovate, challenge the status quo, and craft visionary campaigns that leave a lasting impact. With 9 years of hands-on experience in social media strategy and digital marketing, I thrive on transforming bold ideas into measurable brand success.

I specialize in creating content that not only cuts through the noise but also drives real engagement and conversions. Whether it’s leveraging short-form video, developing engaging campaigns, or utilizing A/B testing to optimize ad performance, I’m always working to push creative boundaries and deliver results. A filmmaker at heart, I bring a visual-first approach to every project, ensuring your brand stands out through compelling storytelling that connects with audiences on a deeper level. I also stay ahead of the curve by researching emerging trends and executing cutting-edge strategies.

Outside of campaign creation, you’ll find me exploring new creative projects, practicing fencing or archery, and fueling my inspiration at a local coffee shop. Ready to take your brand’s social media presence to the next level? Let’s collaborate and make it happen!

For a current resume and portfolio, please visit my website: Website not available. Sign in: https://www.twine.net/signup

See more

Language

English
Fluent

Work Experience

Social Media Manager at Life for Relief and Development
January 31, 2025 - July 20, 2025
Revamped the Instagram layout to better represent the organization’s brand. Redeveloped the campaign strategy which increased the account’s reach to 9.6 million. Provided photography and live social media coverage at local distributions. Monitored user engagement to ensure all content was brand appropriate. Edited short and long form video content to leverage Instagram and YouTube presence. Developed a posting strategy and managed content for 9 accounts. Regularly reported social media metrics and executed appropriate changes. Created an SEO strategy including keyword research to increase reach. Grew social platforms to include Snapchat, TikTok, Threads, and LinkedIn. Utilized A/B testing for ad campaigns leading to increased engagement and CTR.
Social Media Manager at Encore Musical Theatre Company
May 1, 2024 - Present
Designed a posting schedule and introduced cast and crew takeovers and behind the scenes content which increased Instagram engagement by 125%. Redeveloped the content strategy to better promote shows which increased website traffic by 281%. Assisted in redeveloping the SEO strategy to increase website and social traffic. Managed content creation which increased following by 2,000 followers within 5 months. Facilitated cast interviews and actively researched current trends and keywords to maintain relevance.
Social Media Manager at LaVida Massage
September 30, 2021 - July 20, 2025
Produced and directed the holiday commercial used for all 52 company franchises. Managed content creation and strategy for social accounts of all 52 franchises. Managed a bi-weekly blog that drove a 25% increase in website traffic. Created monthly giveaways to increase engagement on Facebook and Instagram. Managed responses for Google reviews ensuring customers were heard. Assisted in redesigning the company website.
Social Media Manager at Coeus Creative Group
November 30, 2021 - July 20, 2025
Managed four social platforms, planned and created content, and maintained a content calendar optimizing client account organization. Created a live document for a school district client to streamline communication for upcoming events, photos, and updates enabling quick social media responses. Provided photography for school events.
Social Media Manager at Life for Relief and Development
January 31, 2025 - July 20, 2025
Revamped the Instagram layout to better represent the organization’s brand. Redeveloped the campaign strategy which increased the account’s reach to 9.6 million. Provided photography and live social media coverage at local distributions. Monitored user engagement to ensure all content was brand appropriate. Edited short and long form video content to leverage Instagram and YouTube presence. Developed posting strategy and managed content for 9 accounts. Reported social media metrics regularly and executed changes. Created SEO strategy with keyword research to increase reach. Grew social platforms to Snapchat, TikTok, Threads, and LinkedIn. Utilized A/B testing for ad campaigns, leading to increased engagement and CTR.
Social Media Manager at Encore Musical Theatre Company
May 1, 2024 - Present
Designed a posting schedule and introduced cast and crew takeovers and behind the scenes content, increasing Instagram engagement by 125%. Redeveloped content strategy to better promote shows, increasing website traffic by 281%. Assisted in SEO strategy redevelopment to boost website and social traffic. Managed content creation, increasing followers by 2,000 within 5 months. Facilitated cast interviews and actively researched trends and keywords to maintain relevance.
Social Media Manager at LaVida Massage
September 30, 2021 - July 20, 2025
Produced and directed holiday commercial used for all 52 franchises. Managed content creation and strategy for social accounts of all franchises. Managed a bi-weekly blog driving a 25% increase in website traffic. Created monthly giveaways to increase Facebook and Instagram engagement. Managed Google reviews responses ensuring customer satisfaction. Assisted in redesigning the company website.
Social Media Manager at Coeus Creative Group
November 30, 2021 - July 20, 2025
Managed four social platforms, planned and created content, and maintained a content calendar for optimizing client account organization. Created a live communication document for a school district client to streamline social media response for school events, photos, and updates. Provided photography for school events.

Education

Bachelor of Arts at Wayne State University
May 10, 2018
Bachelor of Arts at Wayne State University
January 1, 2012 - December 31, 2018
Bachelor of Arts at Wayne State University
January 1, 2012 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Retail, Other
    uniE608 Promo Video
    Created a short promo for a summer musical that highlights the starring cast and their characters in an effort to boost online awareness and create an increase in ticket sales. videoeditor video promo…

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