I’m a results-driven digital and social media professional with a track record of helping universities, utilities, and nonprofits connect with audiences through thoughtful content and data-driven campaigns. I excel at turning complex topics into engaging stories, building authentic online communities, and driving measurable outcomes across social, web, and video. I thrive in cross-functional teams and am passionate about inclusive, brand-aligned communications that educate and inspire. From strategy to storytelling, I enjoy translating goals into creative, scalable programs. I’m curious, collaborative, and data-informed, always aiming to elevate brand relevance while delivering clear value to stakeholders and audiences alike.…

Sarah C. Laadt

I’m a results-driven digital and social media professional with a track record of helping universities, utilities, and nonprofits connect with audiences through thoughtful content and data-driven campaigns. I excel at turning complex topics into engaging stories, building authentic online communities, and driving measurable outcomes across social, web, and video. I thrive in cross-functional teams and am passionate about inclusive, brand-aligned communications that educate and inspire. From strategy to storytelling, I enjoy translating goals into creative, scalable programs. I’m curious, collaborative, and data-informed, always aiming to elevate brand relevance while delivering clear value to stakeholders and audiences alike.…

Available to hire
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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Manager at Baltimore Gas & Electric
July 1, 2023 - March 1, 2026
Managed all company social media accounts across Facebook, LinkedIn, Instagram, Nextdoor, X, and YouTube, maintaining a strategic content calendar to keep platforms active and engaging. Led organic and paid campaigns in response to emerging trends and issues, using analytics to maximize performance and reach. Developed and guided social media strategy aligned with organizational priorities. Conceptualized, filmed, and edited short-form video content to support customer education and brand storytelling. Led community management and customer service across platforms, resolving inquiries and building positive audience relationships. Tracked engagement trends and insights to refine strategy and increase positive interactions.
Assistant Director of Digital Engagement at Johns Hopkins University
January 1, 2022 - July 1, 2023
Led social media engagement for alumni and donor communities, cultivating an authentic and responsive online presence for the Development and Alumni Relations Department. Built and executed multimedia campaigns, created editorial calendars and response workflows to streamline digital communications across channels, and assisted in major fundraising event planning.
Assistant Director of Digital Content at The Catholic University of America
March 1, 2020 - January 1, 2022
Co-led strategy and execution of content across web, social, and email platforms for the Office of Advancement. Produced original video and visual content to engage alumni, students, and donors. Collaborated on paid campaigns with the office of annual giving and supported diversity programming as a DEI committee member.
Board Member at Canton Kayak Club
September 1, 2018 - March 1, 2021
Rebranded the club to create a modern identity and expand the club’s footprint. Created new brand guidelines and built a new website and membership platform using WordPress. Created and implemented digital ad campaigns targeting new and existing members.
Digital Communications Coordinator at The Peabody Institute of the Johns Hopkins University
September 1, 2018 - March 1, 2021
Built a comprehensive digital marketing program from the ground up, including social, search, and analytics platforms. Grew Instagram engagement by 48%. Created original video content and managed internal staff communications.

Education

Master of Science in Organizational Leadership at Johns Hopkins University
January 11, 2030 - May 4, 2026
Bachelor of Arts in Communication at Loyola University Maryland
January 11, 2030 - May 4, 2026

Qualifications

Certified Associate in Project Management (CAPM)
January 11, 2030 - May 4, 2026

Industry Experience

Energy & Utilities, Education, Software & Internet, Media & Entertainment, Professional Services

Skills

Experience Level