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I am a Digital Marketing Manager with over ten years’ experience, I work with a range of businesses to strengthen their online presence through strategic content planning, SEO-optimised copy, website updates, and targeted social media activity. I am skilled in developing high quality written and visual content that supports brand positioning, communicates expertise, and drives engagement across multiple platforms. I am a clear communicator who enjoys collaborating with clients and managing multiple projects efficiently in fast-paced environments.…I am a Digital Marketing Manager with over ten years’ experience, I work with a range of businesses to strengthen their online presence through strategic content planning, SEO-optimised copy, website updates, and targeted social media activity. I am skilled in developing high quality written and visual content that supports brand positioning, communicates expertise, and drives engagement across multiple platforms. I am a clear communicator who enjoys collaborating with clients and managing multiple projects efficiently in fast-paced environments.

Sarah Lawford

PRO

Content Creator, Social Media Manager, Copywriter, +6

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I am a Digital Marketing Manager with over ten years’ experience, I work with a range of businesses to strengthen their online presence through strategic content planning, SEO-optimised copy, website updates, and targeted social media activity. I am skilled in developing high quality written and visual content that supports brand positioning, communicates expertise, and drives engagement across multiple platforms. I am a clear communicator who enjoys collaborating with clients and managing multiple projects efficiently in fast-paced environments.…I am a Digital Marketing Manager with over ten years’ experience, I work with a range of businesses to strengthen their online presence through strategic content planning, SEO-optimised copy, website updates, and targeted social media activity. I am skilled in developing high quality written and visual content that supports brand positioning, communicates expertise, and drives engagement across multiple platforms. I am a clear communicator who enjoys collaborating with clients and managing multiple projects efficiently in fast-paced environments.

Available to hire

United Kingdom

I am a Digital Marketing Manager with over ten years’ experience, I work with a range of businesses to strengthen their online presence through strategic content planning, SEO-optimised copy, website updates, and targeted social media activity.

I am skilled in developing high quality written and visual content that supports brand positioning, communicates expertise, and drives engagement across multiple platforms. I am a clear communicator who enjoys collaborating with clients and managing multiple projects efficiently in fast-paced environments.

Skills

Experience Level

Copywriting

Expert

SEO

Intermediate

Language

English

Fluent

Work Experience

Marketing and Media Manager at Independent Hostel Network

June 1, 2025 - December 31, 2025

Develop and deliver national and regional media strategies to secure high impact coverage and raise awareness of the Independent Hostels network and its members. Create and implement comprehensive marketing and communications plans to reach key audiences and strengthen brand awareness across all channels. Plan and execute integrated marketing campaigns across digital and owned platforms to drive website traffic, increase engagement, and attract new hostels and hostellers. Manage all digital channels, including social media and email marketing, ensuring consistent tone, quality content, and brand alignment. Produce and repurpose content, press releases, stories, graphics, and imagery for cross-channel use, ensuring strong storytelling and consistent brand presentation. Deliver effective marketing results on limited budgets by leveraging partnerships, earned media, and creative low-cost strategies. Use Google Analytics 4 and social media analytics to track performance, identify trends, a

Freelance Marketing and Media Manager at The Counselling Partnership

May 1, 2023 - March 31, 2025

Develop and execute integrated campaigns across earned media, as well as owned digital channels (website, social media, and email), aimed at reaching relevant audiences. Manage and optimise social media channels (Facebook, Instagram, Twitter, LinkedIn), driving engagement, brand awareness, and traffic. Create content tailored for each platform at campaign level. Lead content creation for digital and print channels, ensuring a cohesive brand narrative across all platforms. Develop stories, graphics, and imagery that resonate with audiences and help drive both engagement and conversions. Manage email marketing campaigns using MailerLite to maintain regular communication with clients, stakeholders and donors. Create targeted content for email newsletters to increase website traffic and engagement. Utilise PR strategy to secure media coverage; submit award entries, with a focus on gaining recognition in the industry and furthering brand visibility. Collaborate across teams to deliver integ

Social Media Manager at Tacklebag LTD

January 1, 2022 - December 31, 2023

Responsible for social media strategy, and delivery across all platforms, including Facebook, LinkedIn, Instagram and Twitter/X. Manage product catalogue. Creating engaging content for all marketing channels. Reporting on social media performance and optimisation of campaigns. Responding to all customer enquiries. Speaking to local schools regarding the Tacklebag Sportswear range. Launching new product ranges. Design and distribution of all new marketing material. Organising, marketing and attending event days and pop up shops where kit is distributed.

Partnerships and Affiliate Manager at Match.com

April 1, 2011 - April 30, 2018

Set and deliver the digital marketing strategy to increase subscriptions. Working to and exceeding ROI targets across all campaigns. Management of two digital agencies. Communication of digital marketing strategy to all stakeholders. Forecasting and delivering against monthly/quarterly and annual acquisition targets. Working collaboratively with the brand team to ensure consistency with messaging. Working with the brand team on press releases and new campaign launches. Liaison with cross functional teams (offline/social) to effectively execute all commercial opportunities and deliver a consistent vision. Responsible for social media strategy, and delivery across all platforms, including Facebook, LinkedIn, Instagram and X delivering an increase in impressions of 20% month on month. Creating engaging content for all marketing channels.

Affiliate Manager at Manning Gottlieb OMD

October 1, 2009 - April 30, 2011

Responsible for the strategic direction and management of the agency’s affiliate business. Clients included Virgin Media, Virgin Mobile, Bathstore, Age UK, and Virgin Active. Budget and revenue forecasting and management for the agency and clients. All forecasting, and reporting (weekly, monthly, quarterly). Briefing in creative, copy and assets and distribution. Ensuring brand logos and price points were all correct and in line with clients' website. Management of affiliate networks (briefs, reporting, creative, optimisation). Expanding the Omnicom affiliate programme by identifying new clients to adopt affiliate marketing. Presentations to key stakeholders at all levels. Creating engaging content for all marketing channels.

Marketing Manager – Part Time at Independent Hostel Network

June 1, 2025 - Present

Develop and produce a range of digital content (website copy, blog articles, email campaigns, social media posts, multimedia assets) to support content marketing strategies. Manage and update WordPress website for accuracy and SEO. Create visual content with Canva. Plan multi-platform social media content, engage with audiences, and analyse performance metrics using Google Analytics. Edit and proofread content to ensure brand consistency. Incorporate photography and basic video editing. Collaborate with internal teams to support B2B marketing and monitor industry trends to stay competitive. Coordinate end-to-end email marketing campaigns and produce media/press packs as part of wider brand activity.

Freelance Marketing and Media Manager at The Counselling Partnership Charity

May 1, 2023 - March 1, 2025

Develop and execute integrated campaigns across earned media and owned digital channels (website, social media, and email). Manage and optimise social media channels, create platform-specific content, lead content creation for digital and print, manage MailerLite email campaigns, and establish partnerships to amplify reach. Produce stories, graphics, and imagery to drive engagement and conversions.

Affiliate Manager at Match.com / Partnerships

April 1, 2011 - April 1, 2018

Set and delivered the digital marketing strategy to increase subscriptions; manage ROI targets across campaigns; oversee two digital agencies; coordinate with brand teams on messaging and launches; responsible for social media strategy across platforms and creating engaging content.