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I am a detail-oriented journalist and digital media trainer with over 12 years of progressive experience. I excel at making critical decisions under deadlines, running team reviews, and turning complex topics into engaging content. I’m passionate about storytelling, fact-checking, and empowering audiences with clear, accurate information. I specialize in digital content, media training, and strategic communications across NGO, government, and media organizations. I love building content strategies, optimizing for audience engagement, and collaborating across disciplines to drive organizational growth and impact.…I am a detail-oriented journalist and digital media trainer with over 12 years of progressive experience. I excel at making critical decisions under deadlines, running team reviews, and turning complex topics into engaging content. I’m passionate about storytelling, fact-checking, and empowering audiences with clear, accurate information. I specialize in digital content, media training, and strategic communications across NGO, government, and media organizations. I love building content strategies, optimizing for audience engagement, and collaborating across disciplines to drive organizational growth and impact.

Sarah Othman

Writer, Content Strategist, Copywriter, +3

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I am a detail-oriented journalist and digital media trainer with over 12 years of progressive experience. I excel at making critical decisions under deadlines, running team reviews, and turning complex topics into engaging content. I’m passionate about storytelling, fact-checking, and empowering audiences with clear, accurate information. I specialize in digital content, media training, and strategic communications across NGO, government, and media organizations. I love building content strategies, optimizing for audience engagement, and collaborating across disciplines to drive organizational growth and impact.…I am a detail-oriented journalist and digital media trainer with over 12 years of progressive experience. I excel at making critical decisions under deadlines, running team reviews, and turning complex topics into engaging content. I’m passionate about storytelling, fact-checking, and empowering audiences with clear, accurate information. I specialize in digital content, media training, and strategic communications across NGO, government, and media organizations. I love building content strategies, optimizing for audience engagement, and collaborating across disciplines to drive organizational growth and impact.

Available to hire

I am a detail-oriented journalist and digital media trainer with over 12 years of progressive experience. I excel at making critical decisions under deadlines, running team reviews, and turning complex topics into engaging content. I’m passionate about storytelling, fact-checking, and empowering audiences with clear, accurate information.

I specialize in digital content, media training, and strategic communications across NGO, government, and media organizations. I love building content strategies, optimizing for audience engagement, and collaborating across disciplines to drive organizational growth and impact.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Arabic

Fluent

English

Advanced

Work Experience

Communications Specialist at Food and Agriculture Organization (FAO)

April 1, 2023 - Present

Implement communication strategies on food security and agriculture. Produce digital content, press materials, and social media campaigns. Support events and translate technical topics for public audiences.

Media Trainer at Google News Initiative

January 1, 2023 - November 1, 2025

Deliver training on digital journalism and verification tools. Lead workshops on misinformation and newsroom innovation. Support media capacity building across the region.

Communication & Media Outreach Consultant at United Nations Convention to Combat Desertification – G20 Global Land Initiative (GLI)

November 1, 2023 - December 1, 2024

Lead strategic communications on land restoration. Develop media materials, campaigns, and key messaging. Coordinate outreach with G20 partners and global media.

Senior Content Specialist at Twitter

August 1, 2016 - February 1, 2022

Monitoring & identifying Twitter trends and conversations, with a particular focus on the MEN A region. Led the Arabic team's efforts in tackling misinformation, civic integrity and climate change. Assessing content for potential risk and flagging policy violations. Maintaining Arabic Style Guide liaison with standards and site integrity teams.

Content Strategist at Independent Arabia

March 1, 2019 - October 1, 2022

Oversee the planning and execution of digital media content strategies and marketing strategies.

Digital Content Strategist at Raseef 22

January 1, 2017 - September 1, 2019

Established clear objectives for marketing initiatives, guiding implementation, tracking, and optimization. Planned and organized strategic campaigns for local businesses. Edited and approved copy and photos for brand style and tone.

Communications Officer, PR Specialist & Social Media Manager at German Federal Foreign Office - Cairo

April 1, 2016 - August 1, 2016

Edited and managed content & social media strategies. Managed multiple social media platforms (Facebook, YouTube, Instagram, Twitter). Analyzed website and social media performance. Arranged and conducted media interviews. Organized media events and fundraisers. Supported marketing teams in developing engaging media campaigns.

Marketing & Social Media Strategist at RNW Media (Radio Netherlands Worldwide) - Amsterdam

July 1, 2014 - August 1, 2016

Oversee the planning and execution of digital media content strategies and marketing strategies. Maximize outreach by implementing marketing strategies to grow the user base. Identify user behavior trends and advise and develop strategies to improve digital marketing activities. Prepare detailed marketing forecasts daily/weekly/quarterly. Produce high-quality social content aligned with brand voice.

Senior News Editor - Social Media Manager at Yahoo! News - Cairo

April 1, 2012 - July 1, 2014

Write and edit news stories, features, and videos. Manage Yahoo Maktoob News properties (News, Lifestyle, Sports, Games). Coordinate marketing calendar with online activity and tracking social media influence measurements. Community management and user relations across social media channels. Create and implement monthly editorial calendar.

Digital Media Trainer at UNDP, UN, and various Arabic News Outlets

January 1, 2013 - Present

Digital media trainer focusing on MEN A region news outlets. Areas of training include digital media transformation, digital marketing, digital content, social media, news verification, digital copyrights, ethics of journalism.

Co-Founder at Al Manassa News Website

June 1, 2015 - August 1, 2016

High-level decisions regarding policies, strategies, procedures, and finances. Designed business strategy including sales, marketing, growth and finances. Developed mission and culture for company employees. Managed all aspects of product development, including design, material sourcing, development, quality assurance, and deployment.