Curious, strategic, and impact-driven marketing leader with 6+ years of experience, passionate about shaping brands, building meaningful partnerships, and driving growth that matters. Because I’m driven by the belief that brands should not only be seen, but felt – rooted in digital culture, fueled by strong stories, and brought to life with content that people genuinely connect with. Throughout my career, I’ve worked at the intersection of brand, strategy, content, and culture – leading campaigns from concept to execution across digital and social platforms, on both the agency and corporate side. I thrive in dynamic, fast-paced environments that require entrepreneurial thinking and strong collaboration skills to manage multiple stakeholders simultaneously.

Curious, strategic, and impact-driven marketing leader with 6+ years of experience, passionate about shaping brands, building meaningful partnerships, and driving growth that matters. Because I’m driven by the belief that brands should not only be seen, but felt – rooted in digital culture, fueled by strong stories, and brought to life with content that people genuinely connect with. Throughout my career, I’ve worked at the intersection of brand, strategy, content, and culture – leading campaigns from concept to execution across digital and social platforms, on both the agency and corporate side. I thrive in dynamic, fast-paced environments that require entrepreneurial thinking and strong collaboration skills to manage multiple stakeholders simultaneously.

Available to hire

Curious, strategic, and impact-driven marketing leader with 6+ years of experience, passionate about shaping brands, building meaningful partnerships, and driving growth that matters. Because I’m driven by the belief that brands should not only be seen, but felt – rooted in digital culture, fueled by strong stories, and brought to life with content that people genuinely connect with.

Throughout my career, I’ve worked at the intersection of brand, strategy, content, and culture – leading campaigns from concept to execution across digital and social platforms, on both the agency and corporate side. I thrive in dynamic, fast-paced environments that require entrepreneurial thinking and strong collaboration skills to manage multiple stakeholders simultaneously.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
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Language

German
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate

Work Experience

Head of Marketing at Kingfluencers AG
September 1, 2022 - January 31, 2026
Marketing Strategy & Planning | Strategic Communications | Multi-Channel Marketing | Resource & Budget Management | Team Management & Leadership >> Overall brand strategy, repositioning, growth | Go-to-market strategies for new services | Multi-channel campaigns, PR, media presence, events | Co-lead rebranding and launch of new website | Key partnerships and flagship initiatives for elevated brand presence and industry impact | Full ownership of +750k marketing budget | Team management of up to 7 >> Personal key results: +61% website traffic, +169% website engagement, +46% organic search, +177% IG growth, +211% LI growth, lead media spokesperson generating ~CHF 500k annual media value (100+ press mentions), events with 3M cumulative social reach >> Clients & Partnerships: Ochsner Shoes, Migros, BMW, yallo, L’Oréal, Sony, Schweppes, Zurich Film Festival, 25hours Hotel, Hive, Goldbach, Admeira, Swiss Influence Award (SIA)
Senior Marketing & Communications Manager at Kingfluencers AG
August 1, 2021 - August 31, 2022
Content-, Digital-, & Influencer Marketing | Public Relations | Event Marketing & Management | Team Management >> Marketing and communications strategy with a strong focus on PR, establishing Kingfluencers as a credible expert voice and thought leader across trade and mass media | Event marketing initiatives | Content & SEO | Social media strategy for both the agency & clients | Team lead responsibilities ensuring high-quality, consistent output across projects >> Clients: On, Samsung, Nestlé, Volvic, Baloise, Streetparade, FineSkin, Iconia Group, Pathé, SIA
Junior Marketing Manager at Kingfluencers AG
February 1, 2021 - July 31, 2021
Content-, Email-, & Influencer Marketing | Social Media | Content Creation End-to-end content and digital marketing initiatives from research, ideation, to creation and distribution, including trend guides, case studies, and white papers | Social media management covering industry developments, platform updates, influencer marketing trends Clients: Nestlé, Corona Beer, Streetparade
Digital Marketing Assistant at Artefact AG
April 1, 2019 - May 31, 2020
SEA | Digital Marketing | Project Management >> Full life cycle of search engine advertising (SEA) campaign management – from planning, copywriting, and implementation to performance analysis and reporting >> Clients: Swisscom, SBB

Education

Bachelor of Arts in Communication & Media Studies and Business Administration at University of Zurich
September 15, 2014 - June 30, 2017
Swiss GPA: 5.0/6.0 (~3.6/4.0 US GPA) Relevant courses: Start-up Communication: From Invention to Innovation, Big Data & Social, Media, From Strategy to Brand Image – the Secrets Behind Successful Brand Communications, Strong Forces Behind Creative Media Headlines, Personalized Marketing
Master of Science in Business Administration with Specialization in Marketing at University of Bern
September 16, 2019 - June 30, 2022
Swiss GPA: 5.7/6.0 (~3.9/4.0 US GPA) Relevant courses: The Dark Side of Brand Personality, Advanced Communications, Sales, Product & Price Management, Principles of Consumer Behavior, International Marketing, Strategic Digital Marketing
MBA Study Abroad Program UCLA at University of California, Los Angeles
March 1, 2022 - June 30, 2022
US GPA: A+ (4.0/4.0) Relevant courses: Brand Management, Marketing Entertainment: Strategies for the Global Marketplace, Advanced Digital and Social Media Marketing Strategies

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Travel & Hospitality, Telecommunications, Retail, Healthcare, Financial Services, Transportation & Logistics, Education, Energy & Utilities, Computers & Electronics, Government, Non-Profit Organization, Real Estate & Construction, Gaming

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
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