Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Sarah Silvia, a data-informed brand strategist and marketing leader with a track record of turning ideas into growth across fintech, tech platforms, and online education. I specialize in building brand narratives, expanding partnerships, and driving demand through multi-channel campaigns that blend performance and storytelling. I’ve led cross-functional teams, partnered with regulators and industry leaders, and mentored emerging talent. When I’m not shaping strategy, I enjoy sharing lessons on leadership and product marketing through podcasts and guest lectures.…Hi, I’m Sarah Silvia, a data-informed brand strategist and marketing leader with a track record of turning ideas into growth across fintech, tech platforms, and online education. I specialize in building brand narratives, expanding partnerships, and driving demand through multi-channel campaigns that blend performance and storytelling. I’ve led cross-functional teams, partnered with regulators and industry leaders, and mentored emerging talent. When I’m not shaping strategy, I enjoy sharing lessons on leadership and product marketing through podcasts and guest lectures.

Sarah Silvia

Brand Strategist, Marketing Strategist, Content Creator, +2





Hi, I’m Sarah Silvia, a data-informed brand strategist and marketing leader with a track record of turning ideas into growth across fintech, tech platforms, and online education. I specialize in building brand narratives, expanding partnerships, and driving demand through multi-channel campaigns that blend performance and storytelling. I’ve led cross-functional teams, partnered with regulators and industry leaders, and mentored emerging talent. When I’m not shaping strategy, I enjoy sharing lessons on leadership and product marketing through podcasts and guest lectures.…Hi, I’m Sarah Silvia, a data-informed brand strategist and marketing leader with a track record of turning ideas into growth across fintech, tech platforms, and online education. I specialize in building brand narratives, expanding partnerships, and driving demand through multi-channel campaigns that blend performance and storytelling. I’ve led cross-functional teams, partnered with regulators and industry leaders, and mentored emerging talent. When I’m not shaping strategy, I enjoy sharing lessons on leadership and product marketing through podcasts and guest lectures.

Available to hire

Hi, I’m Sarah Silvia, a data-informed brand strategist and marketing leader with a track record of turning ideas into growth across fintech, tech platforms, and online education. I specialize in building brand narratives, expanding partnerships, and driving demand through multi-channel campaigns that blend performance and storytelling.

I’ve led cross-functional teams, partnered with regulators and industry leaders, and mentored emerging talent. When I’m not shaping strategy, I enjoy sharing lessons on leadership and product marketing through podcasts and guest lectures.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Brand Strategy & Partnerships at Journal

April 1, 2025 - November 1, 2025

Directed brand communication and content strategy; developed scripts and Markdown-based website content; coordinated cross-functional design teams to optimize post-production notes and show highlights; accelerated post-production SLA to a 4-day maximum; cultivated strategic sponsorships and partnerships.

Head of Product Marketing & Communications at Ayoconnect

June 1, 2024 - April 1, 2025

Led the marketing team to drive brand growth, standardizing commercial collaterals and revamping the corporate website to boost inbound leads and organic traffic; managed product marketing for Payment Gateway solutions (Direct Debit, Payment Links); developed sales enablement materials and optimized external channels; executed strategic partnerships with regulators and tech leaders.

Product Marketing Specialist & Employer Branding at Flip

January 1, 2022 - May 1, 2024

Defined product messaging and GTM strategies to position Flip for Business; generated >40% monthly increase in MQLs through activations and campaigns; negotiated cashback schemes and partnerships to drive B2B adoption; expanded Flip for Business blog traffic to 65,000+ monthly visitors; established EVP and growth of the @lifeatflip_id Instagram community; secured industry recognition and launched engagement programs on a near-zero budget.

Senior Social Media Executive & Social Media Instructor at RevoU

March 1, 2021 - December 1, 2021

Led the social media team in end-to-end strategy, content production, and analytics; grew @revou_id from 30k to 120k followers in 9 months; boosted engagement and landing page traffic attribution; served as Curriculum Advisor and Instructor for the Social Media Xplore program.

Senior Marketing Communications at StickEarn

July 1, 2019 - March 1, 2021

Implemented cross-channel content marketing; grew Instagram to 15k followers; authored editorial content for StickEarn and ATLAS blogs; increased web traffic and hosted webinars/events to enhance client engagement; built press relations and media presence to drive traffic and awareness.

Marketing Communication Team Lead at Via.com

February 1, 2017 - June 1, 2019

Led the Marketing Team (B2B and B2C) and partnered with Tourism New Zealand on PR campaigns; designed SEO-optimized content strategies and promotional materials to drive awareness and sales across international markets.