Digital Marketing Manager · Eventide Audio (US-based Audio Technology Company)May 2024 – Aug 2026 · 2 yrs 4 mos
Worked closely with the Digital Marketing Director and CMO across campaign strategy and delivery, web design and development, email marketing and CRM, ecommerce, content and wider digital marketing projects.
- Managed digital projects with the Digital Marketing Director from initial brief through planning, development, testing and launch.
- Designed, built and maintained 200+ WordPress pages, including flagship product pages, blogs and promotional landing pages, while managing ongoing revisions, redesigns and SEO, UX and conversion optimisation.
- Designed, built and delivered 15-30 responsive Mailchimp campaigns per month for product launches, sales and promotions, including segmented customer journeys and automated drip campaigns.
- Led a customer analysis project covering 73,600 contacts across seven product promotions, identifying ownership patterns and presenting recommendations to senior leadership that shaped targeted journeys and a 90-day product-pairing campaign.
- Worked across the marketing team to plan, manage and deliver campaigns for 10+ product launches, including messaging, web, email, social, paid media and ecommerce.
- Managed front-end development and WordPress CMS activity with the Digital Marketing Director and Full-Stack Engineer, using HTML/CSS and the visual builder to create webpages, layouts, mockups and custom components.
- Supported day-to-day Shopify activity, including product and content updates, stock monitoring, discount code creation, and sales, revenue and performance analysis.
- Created campaign content, copy and assets across web, email and social media, following Eventide's brand voice and guidelines.