I am an **Influencer Marketing and PR Strategist with over four years of experience** delivering integrated influencer, and KOL across **beauty, lifestyle, F&B, and entertainment** brands. My background spans both agency and freelance work, including experience as a **KOL Manager for a Malaysian mega KOL**, where I led end-to-end campaigns from strategy development and influencer sourcing through to execution, performance reporting, and optimisation. I have worked with *global and regional brands* such as Estée Lauder, Jo Malone London, Laneige, Netflix, ZUS Coffee, and Dr. Jart+, consistently delivering campaigns that exceed industry benchmarks. Alongside influencer marketing, I have hands-on experience managing *affiliate programmes* for global beauty brands via TikTok Marketplace Centre, supporting conversion-driven objectives. I am particularly interested in building creator partnerships that balance strong brand storytelling with measurable outcomes, and I thrive in fast-paced, collaborative environments where strategy, creativity, and performance intersect. --- **Employment and project experience** **Influencer Marketing & PR Strategies** REISE Digital Agency. _July 2022 - Present_ **Freelance KOL Manager** BK Production. _January 2022 - Present_ **Marketing Copywriter** IAA. _Sept 2021 - April 2022_ **Marketing Intern** Coty Inc. _January 2021 - July 2021_…

Sarah Yasmin

I am an **Influencer Marketing and PR Strategist with over four years of experience** delivering integrated influencer, and KOL across **beauty, lifestyle, F&B, and entertainment** brands. My background spans both agency and freelance work, including experience as a **KOL Manager for a Malaysian mega KOL**, where I led end-to-end campaigns from strategy development and influencer sourcing through to execution, performance reporting, and optimisation. I have worked with *global and regional brands* such as Estée Lauder, Jo Malone London, Laneige, Netflix, ZUS Coffee, and Dr. Jart+, consistently delivering campaigns that exceed industry benchmarks. Alongside influencer marketing, I have hands-on experience managing *affiliate programmes* for global beauty brands via TikTok Marketplace Centre, supporting conversion-driven objectives. I am particularly interested in building creator partnerships that balance strong brand storytelling with measurable outcomes, and I thrive in fast-paced, collaborative environments where strategy, creativity, and performance intersect. --- **Employment and project experience** **Influencer Marketing & PR Strategies** REISE Digital Agency. _July 2022 - Present_ **Freelance KOL Manager** BK Production. _January 2022 - Present_ **Marketing Copywriter** IAA. _Sept 2021 - April 2022_ **Marketing Intern** Coty Inc. _January 2021 - July 2021_…

Available to hire

I am an Influencer Marketing and PR Strategist with over four years of experience delivering integrated influencer, and KOL across beauty, lifestyle, F&B, and entertainment brands. My background spans both agency and freelance work, including experience as a KOL Manager for a Malaysian mega KOL, where I led end-to-end campaigns from strategy development and influencer sourcing through to execution, performance reporting, and optimisation.

I have worked with global and regional brands such as Estée Lauder, Jo Malone London, Laneige, Netflix, ZUS Coffee, and Dr. Jart+, consistently delivering campaigns that exceed industry benchmarks. Alongside influencer marketing, I have hands-on experience managing affiliate programmes for global beauty brands via TikTok Marketplace Centre, supporting conversion-driven objectives.

I am particularly interested in building creator partnerships that balance strong brand storytelling with measurable outcomes, and I thrive in fast-paced, collaborative environments where strategy, creativity, and performance intersect.

Employment and project experience

Influencer Marketing & PR Strategies REISE Digital Agency.
July 2022 - Present

Freelance KOL Manager BK Production.
January 2022 - Present

Marketing Copywriter IAA.
Sept 2021 - April 2022

Marketing Intern Coty Inc.
January 2021 - July 2021

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Language

English
Fluent
Malay
Fluent
Indonesian
Advanced

Work Experience

Influencer Marketing & PR Strategist at REISE Digital Agency
July 1, 2022 - Present
Led end-to-end influencer marketing, PR, and affiliate strategies across multiple client accounts, overseeing campaign planning, influencer and creator selection, content direction, execution, and post-campaign reporting. Built and managed relationships with 250+ KOLs, negotiating deliverables and securing long-term partnerships aligned with brand goals. Oversaw Natura Malaysia's affiliate program via TikTok Marketplace Centre to support conversion-driven objectives. Served as the primary client contact, aligning campaigns with timelines, budgets, and performance expectations. Collaborated with creative, social, and content teams to ensure influencer work supported broader brand storytelling and channel strategy. Tracked performance and produced actionable insights to inform optimization and future planning. Mentored junior teammates and contributed to new business pitches.
Marketing Copywriter at International Awards Association
September 2, 2021 - April 2, 2022
Wrote, edited, and proofread high-quality marketing content for digital platforms, adhering to brand guidelines. Ensured alignment with industry best practices and the organisation’s mission to create impactful content. Coordinated with the content production team to follow editorial calendars and deliver materials on schedule. Produced and published engaging social media posts, email campaigns, and product descriptions for multi-channel marketing.
Marketing Intern at Coty
January 1, 2021 - July 1, 2021
Created engaging content for key brands across Instagram, Facebook, Lazada, and Shopee to enhance brand visibility. Developed online templates, social calendars, and competitor analysis reports to support marketing efforts. Revitalised Philosophy Malaysia’s Instagram account with a fresh and engaging aesthetic. Collaborated with retailers like Sephora and Sasa to optimise in-store and online product marketing. Supported projects that increased brand awareness and sales through strategic partnerships.

Education

Bachelor of Human Sciences - Strategic Communication at International Islamic University Malaysia (IIUM)
September 1, 2016 - October 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Education, Financial Services, Gaming, Healthcare, Non-Profit Organization, Real Estate & Construction, Other