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I have over a decade of experience in PR, integrated marketing, strategy, storytelling and digital media. I am a highly adaptable, and creative strategist with a passion for turning complex insights into clear, actionable and compelling strategies, insights-driven brand narratives, and campaigns that drive growth, build brand loyalty, and resonate with target audiences. I am dedicated to solving problems and driving real results for clients, large scale brands, and businesses.…I have over a decade of experience in PR, integrated marketing, strategy, storytelling and digital media. I am a highly adaptable, and creative strategist with a passion for turning complex insights into clear, actionable and compelling strategies, insights-driven brand narratives, and campaigns that drive growth, build brand loyalty, and resonate with target audiences. I am dedicated to solving problems and driving real results for clients, large scale brands, and businesses.

Sarah Ford

Marketing Strategist, Brand Strategist, Content Strategist

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I have over a decade of experience in PR, integrated marketing, strategy, storytelling and digital media. I am a highly adaptable, and creative strategist with a passion for turning complex insights into clear, actionable and compelling strategies, insights-driven brand narratives, and campaigns that drive growth, build brand loyalty, and resonate with target audiences. I am dedicated to solving problems and driving real results for clients, large scale brands, and businesses.…I have over a decade of experience in PR, integrated marketing, strategy, storytelling and digital media. I am a highly adaptable, and creative strategist with a passion for turning complex insights into clear, actionable and compelling strategies, insights-driven brand narratives, and campaigns that drive growth, build brand loyalty, and resonate with target audiences. I am dedicated to solving problems and driving real results for clients, large scale brands, and businesses.

Available to hire

I have over a decade of experience in PR, integrated marketing, strategy, storytelling and digital media. I am a highly adaptable, and creative strategist with a passion for turning complex insights into clear, actionable and compelling strategies, insights-driven brand narratives, and campaigns that drive growth, build brand loyalty, and resonate with target audiences.

I am dedicated to solving problems and driving real results for clients, large scale brands, and businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Client Solutions Specialist at News Corp Queensland | Prestige Network

January 1, 2023 - December 31, 2024

Collaborated with stakeholders to present high-end luxury clients' strategy and sales narratives that drove commercial outcomes. Led cross-functional teams to design and deliver integrated, insights-driven solutions that created brand uplift for clients. Delivered 40% revenue growth YoY while managing a $1.5M portfolio with client partnerships and commercial strategies for Queensland’s prestige clients (Michael Hill Jewellery, Margot McKinney, Hardy Brothers).

Marketing Strategist at Nova Entertainment

January 1, 2021 - December 31, 2022

Concept development, strategic media planning, and collaboration with agencies to develop and execute award-winning creative radio campaigns. Developed and executed high-impact campaigns to the value of $1M+ for national brands, servicing the Melbourne and Sydney markets, and bringing in $2.5M+ revenue into the business. In a client-facing role, collaborated with cross-functional internal teams and external agencies to craft and implement brand strategies that delivered measurable results. Drove successful multi-channel campaigns, leveraging insights and creativity to meet clients' objectives and amplify brand presence.

Freelance Marketing Consultant at Self-Employed

January 1, 2020 - December 31, 2022

Launched a marketing freelance agency during a career break, collaborating with Australian startups to develop comprehensive marketing and social strategies, brand positioning, campaign planning, and market analysis to enhance brand identity and market presence.

Freelance Marketing Consultant at Self-Employed

January 1, 2024 - Present

Leading a freelance digital marketing project focusing on extensive analysis and research. Delivered SEO and SEM digital strategy planning; engaged in 2016-2020 rollout planning and ongoing optimization through 2020.

Sales Associate at News Corp Australia (Brisbane) – FMCG Beauty, Lifestyle and Travel

January 1, 2019 - December 31, 2020

Collaborated with News Corp sales teams to develop market-ready, insights-led integrated campaigns for Queensland, building engaging collateral and contributing to revenue growth.

PR & Events Assistant at Red Republic & Red Agency

January 1, 2017 - December 31, 2020

Supported account managers across lifestyle, beauty, retail and tech; crafted media releases and collateral, managed databases, built media relationships, coordinated events, and curated social content for client events.

PR & Social Media Assistant at Red Republic & Red Agency

January 1, 2016 - December 31, 2017

Contributed to packaging, customer relations, talent management, photoshoots, e-commerce, and social media management; coordinated notable events such as the Sabo Skirt event.

Digital Marketing Specialist at Unspecified

January 1, 2015 - December 31, 2016

Performed digital marketing duties including campaign execution and analytics.

Account Director - AFLW at OMD Agency

July 1, 2025 - December 31, 2025

Led the AFLW editorial partnership across multiple states, overseeing content development, distribution, and post-campaign reporting. Managed end-to-end delivery of multi-edition AFLW WX campaigns, coordinating talent, clubs, and social storytelling.

SMB Strategy Lead at News Corp Queensland

January 1, 2024 - December 31, 2025

Developed and executed strategic initiatives to drive growth and engagement among SMB clients; partnered with sales, marketing, and editorial to optimise offerings and outcomes; led high-impact campaigns to expand market share.

Education

Honours (Double degree in Bachelor of Business (PR Major) and Bachelor of Media & Communication (Communications Major)) at Queensland University of Technology

January 11, 2030 - January 17, 2026