Hi, I’m Sarah-Michele Newton, a digital marketing and social media specialist with a passion for live music and connecting artists with audiences. I have experience coordinating live music bookings for nationwide clients, onboard artists, and kept campaigns running smoothly with clear communication, scheduling, and contract logistics. I love turning ideas into engaging content that tells a story and strengthens relationships between clients and artists. From crafting brand voice to producing high-performing social content and marketing assets, I continually streamline operations and collaborate with teams to drive growth in the music and entertainment space. I have experience working in-house with agencies, as well as directly with clients like apps and restaurants.

Sarah-Michele Newton

Hi, I’m Sarah-Michele Newton, a digital marketing and social media specialist with a passion for live music and connecting artists with audiences. I have experience coordinating live music bookings for nationwide clients, onboard artists, and kept campaigns running smoothly with clear communication, scheduling, and contract logistics. I love turning ideas into engaging content that tells a story and strengthens relationships between clients and artists. From crafting brand voice to producing high-performing social content and marketing assets, I continually streamline operations and collaborate with teams to drive growth in the music and entertainment space. I have experience working in-house with agencies, as well as directly with clients like apps and restaurants.

Available to hire

Hi, I’m Sarah-Michele Newton, a digital marketing and social media specialist with a passion for live music and connecting artists with audiences. I have experience coordinating live music bookings for nationwide clients, onboard artists, and kept campaigns running smoothly with clear communication, scheduling, and contract logistics.

I love turning ideas into engaging content that tells a story and strengthens relationships between clients and artists. From crafting brand voice to producing high-performing social content and marketing assets, I continually streamline operations and collaborate with teams to drive growth in the music and entertainment space. I have experience working in-house with agencies, as well as directly with clients like apps and restaurants.

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Language

English
Fluent

Work Experience

Medical Marketing Intern
January 1, 2025 - May 1, 2025
Freelance Brand Manager & Content Creator at Patty Henhofer Communications
January 1, 2025 - May 1, 2025
Managed 4–5 brand accounts by coordinating content strategy, creative direction, and daily short-form video production. Produced high-performing social content averaging 5K–10K daily views. Developed brand-aligned visuals, storytelling concepts, and built a niche to maintain consistent online presence. Tools used: CapCut, Notion, Brand24, Hootsuite, Canva, Microsoft Teams.
Booking Coordinator, Social Media & Artist Management at Rock Star Booking
May 1, 2024 - December 1, 2025
Coordinated live music bookings for over 100 companies nationwide, including hotels, casinos, bars, restaurants, and venues in major music cities. Managed artist onboarding, maintained daily communication with talent and clients, and handled scheduling and contract logistics. Oversaw the company’s social media presence by creating content, promoting upcoming shows, and ensuring consistent brand representation. Supported artist management and marketing initiatives to streamline operations and strengthen client and artist relationships. Tools used: Notion, CapCut, Brand24, Hootsuite, Canva, Microsoft Teams.

Education

BBA Marketing at James Madison University
January 11, 2030 - May 1, 2025
BBA Marketing at James Madison University
January 11, 2030 - May 1, 2025

Qualifications

Medical Marketing Intern
January 1, 2025 - May 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education