Sarah Hannah O'Brien
I’m a marketing operations leader with over seven years of experience building and governing enterprise email strategies, CRM initiatives, and multi-channel campaigns across gaming, retail, restaurants, and internal…
About
I’m a marketing operations leader with over seven years of experience building and governing enterprise email strategies, CRM initiatives, and multi-channel campaigns across gaming, retail, restaurants, and internal communications. I excel at designing scalable processes, mentoring teams, and aligning CRM-driven programs with business objectives to deliver measurable results.
I’m passionate about optimizing data-driven programs, driving cross-functional collaboration, and delivering high-quality results through thoughtful strategy, strong vendor relationships, robust governance, and a relentless focus on efficiency and impact.
I am also a highly skilled videographer and media editor. Key experience in YouTube and Reels for professional sports media.
- 4 years' experience
- Joined May 2026
Languages
- EnglishFluent
Industry experience
- Gaming
- Retail
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience
Lead enterprise email strategy and delivery across Parks, Gaming, Restaurants, Retail, and Internal Communications; present strategy to clients; manage and mentor a team of five; oversee CRM platforms, cross-BU workflows, external technology partners; drive strategic roadmaps, platform enhancements, and optimization initiatives for the email program.
Provided technical and operational support for Adobe Campaign implementations; specialized in platform deployment, optimization, and campaign execution across multiple client environments. Facilitated documentation, QA, and workflow development using Confluence and Jira. Supported deployment and optimization of Adobe Campaign Classic and Standard across multiple client implementations, including platform migrations. Facilitated documentation, QA, and workflow development; performed data reconciliation and campaign validation; maintained direct client communications to support delivery timelines and issue resolution.
Led end-to-end email marketing automation across Adobe Campaign Classic and Salesforce Marketing Cloud for NFL Clubs and enterprise partners; managed platform deployments, cross-BU workflows, external technology partners, and the strategic roadmap; drove optimization and scalable processes that align email execution with business objectives. Built and maintained documentation, campaigns, and vendor/contractor oversight to support deliverables.
Education
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