Saralyn Ward Ciolek

Lead B2C content marketing and editorial strategy for venture-backed digital health brands—defining brand voice, style guides, and SEO content roadmaps tied to clinical accuracy and growth goals. Manage cross-functional pods (writers, SEO, designers, medical reviewers) and align output to client sourcing standards and audience needs. Built AI-assisted editorial workflows (ChatGPT/Claude) to standardize article formats, run FDA compliance checks, and support final copy edits including HTML tables for publishing. Coordinate multi-client production schedules using Monday.com and deliver weekly client reports and cross-client priority lists.

Launched Healthline Fitness, building the vertical’s narrative, style guide, voice and tone framework, inclusive language standards, content integrity guidelines, writer evaluation criteria, and editorial calendar. Architected YouTube and video strategy that grew views 60X and subscribers 155% year over year. Produced, wrote, and hosted top channel videos, achieving 1.4M+ collective views in the first year and 4M+ collective views over three years. Partnered with medical reviewers and analytics leads on accuracy, audience trust, and quarterly KPIs; initiated content partnerships with fitness and consumer tech leaders.

Led a team of 10–15 freelance writers covering complex health topics including infertility, maternal mental health, health equity, anti-racism, and COVID-19. Directed the SEO growth slate plus brand-defining POV essays, balancing volume targets with editorial standards and reporting content KPIs for quarterly planning. Served as sole editor for the inaugural Healthline Parenthood Best Of awards, overseeing the full commerce workflow across 13 categories (testing, reviewing, and publishing).